42matters is a leading provider of mobile and connected TV app analytics and app store insights. Swiss quality accessible to companies of all sizes.
Zurich, Switzerland
Joined August 2011
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We're thrilled to announce that @42matters has joined the @Similarweb family! 🎉 This acquisition will enhance our app intelligence capabilities, delivering richer insights and superior data to our customers. Exciting times ahead! Read more: similarweb.com/blog/updates/…
Why SSPs/DSPs need bulk app-ads.txt data:
1 → Bid Enrichment for RTB
2 → Traffic Verification
3 → Detecting Direct and Reseller Inventory
4 → Ad Spend Optimization
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SEVEN Common #DSP Pain Points
(...and how app intelligence can help 😏)
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PLAYBOOK: Account-Based Marketing for Mobile SDK Developers
→ Account-Based Marketing
→ Five Pillars of Effective ABM
→ ABM for Mobile SDK Developers
→ 42matters’ ABM Solutions for SDK Developers
→ How to Use 42matters to Build an Audience for ABM
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SSPs: Grow Revenue In 4 Easy Steps.
1 → Compile Your Publishers’ Package IDs
2 → Have Your app-ads.txt Line Items Ready to Go
3 → Use the 42matters API to Query Your Inventory
4 → Reach Out to Publishers That Don’t Integrate app-ads.txt
Learn more: hubs.li/Q02ycV-r0
5 Lead Gen Tips for Mobile Attribution Platforms!
(You don’t want to miss tip 4 😏)
Read the article: hubs.li/Q02xXf_h0
Big news: We’ve launched CTV Enrichment APIs!
We also added Google TV to the Explorer.
To learn more about these new products, be sure to check out our latest article: hubs.li/Q02xwnD90
GroundTruth + 42matters = Easy App Identification
Learn how appIDs simplified omnichannel media buys.
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We’ve added App Alerts to the 42matters Explorer!
Now, you can use 42matters to set automatic email notifications for the iOS and Android apps that are critical to your business.
Read the article to learn more: hubs.li/Q02wFZvd0
FINAL Revenue Protection Tips for SSPs!
(The 🔑 is competitive intel)
Tip 1 → Keep an Eye on Market Trends.
Tip 2 → Equip Sales & Marketing w/ Better Data.
Tip 3 → Enhance Win-Loss Analysis.
For more, read the article!
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SDK Badge Interview: Kochava Takes Gold 🥇
We spoke with Kochava, about…
→ What differentiates their solutions
→ The value they provide app developers
→ How they continue to innovate attribution
→ What it means to earn a 42matters SDK Badge
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Even MORE Revenue Protection Tips for #SSPs
(This time the 🔑 is sales process optimization)
Tip 1 → Focus on Ideal Publisher Profiles (IPPs).
Tip 2 → Don’t Neglect Onboarding.
Tip 3 → Don’t Let Your Inventory Get Poached.
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Are you using app-ads.txt the right way?
Because if not, it may be costing you.
Get four APP-ADS.TXT TIPS for maximizing lead generation, revenue protection, competitive benchmarking, and inventory management.
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🚨 Big news! We’ve got #Roku app download stats.
Now, you can use 42matters to discover the most popular connected TV (#CTV) apps and games available on the Roku Channel Store.
Read the announcement to learn more!
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REPORT: The State of app-ads.txt 2024 🚀
→ Tips for growing your business with app-ads.txt.
→ App-ads.txt adoption by app store and category.
→ The top 'direct' and ‘reseller’ ad partners.
→ The top ad partner domains overall.
Read the report: hubs.li/Q02tT6zd0
We ran the numbers on thousands of mobile SDKs.
And we’re thrilled to announce the 🏆 winners of our Q2 2024 SDK Badges!
See if you or a competitor earned a badge: hubs.li/Q02tz5Sl0
3 MORE Revenue Protection Tips for SSPs!
(The 🔑 is combating churn)
Tip 1 → Uncover Competitive Threats.
Tip 2 → Check on Clients Before Contracts Expire.
Tip 3 → Boost Retention by Optimizing Win-Back Efforts.
For more, read the article!
hubs.li/Q02sPPtp0
3 Revenue Protection Tips for SSPs!
(The 🔑 is inventory management)
Tip 1 → Don't Get Blacklisted by DSPs.
Tip 2 → Monitor SDK Uninstalls.
Tip 3 → Address Inventory Gaps.
For more detail + additional use cases, read the article!
hubs.li/Q02swbbq0
We’ve launched a new file dump!
It's called the Publisher Metadata File Dump.
You can use it to analyze app publisher metadata and review their complete app portfolios across Google Play and the Apple App Store.
Learn more: hubs.li/Q02sw5t60
AdTech Tips → 4 novel ways to use app-ads.txt 🔥
𝟭: Win apps away from competitors.
𝟮: Proactively reduce churn.
𝟯: Analyze competitor market share.
𝟰: Address gaps in your app-ads.txt listings.
Learn more about our solutions for AdTech:
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