Does ChatGPT really drive any sales? According to Similar Web, they generate 2.5 billion visits a month. And people are starting to use it to answer questions and solve their problems. And even as a replacement for search engines in some cases. So, we decided to have 50 companies survey their audience to determine if ChatGPT helps drive sales. Here are the results. It's really small right now, but as you can see, people are learning about products, services, and companies through ChatGPT. It may or may not cause direct conversions, but it causes people to learn about a business.

When we analyzed 12,037 sessions of 1013 people searching on Google, we noticed an interesting trend… When a search result page contained a video above the fold, searchers clicked on it 61% of the time. It can’t just be us who noticed it, as Google has more data and people focused on their algorithm in order to enhance the user experience. During the Google I/O event, they talked about how visual elements like images and videos are now prioritized. So what does this mean that you should do? Well, you should, of course, keep creating text because it performs well in SEO. But you also need to invest in high-quality visuals to improve your visibility. And with these visuals, you can repurpose them for most social networks. So, if you want to do well with SEO, it’s not enough to create text-based content. Created videos and images as well.