Pay attention to your customers ... most of the time, they know more about your brand than you do.

Columbus, OH
Joined May 2008
I’m ready for #midwestmc19 with @AptAssociation Session 1 of 3 coming up at 2:45: Gain Your Marketing Edge With Google. Come see me - let’s connect!
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What are the most effective leasing techniques in 2019? We are examining what strategies work best to get your prospects to sign a new lease. multifamilyinsiders.com/surv…
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Busy day at #Apartmentalize? Kinda.
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This opportunity exists now. Dig into this deeply; it’s the best way to understand what you should be doing for resident events, services, marketing, partnerships, and more. #Apartmentalize
Kristi Fickert: In the future there could be an opportunity for roles where people are digging into prospect behavior #Apartmentalize
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84% of renters start their search in a search engine. That behavior has become ingrained for some time. If you want to compete with the ILSs in those results, focus your SEO on unbranded neighborhood terms. Deliver as many options as you can. #Apartmentalize
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Embrace live video. @TFJGroup had prospects signing leases within 22 minutes of viewing a live video tour. The prospect never even toured with the competition. #Apartmentalize
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Marketing 201: High tech CAN be high touch. Residents are giving higher satisfaction scores when automation is applied to the move in process. #apartmentalize
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33 Ways to Generate More Property Income Beyond Fees dlvr.it/R54P3L
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Most underrated job in tech companies today: Email Marketer
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Google says that on average, real estate prospects use 19.2 ad/content sources before making a decision. #aimconf
“It’s not ‘How did you hear about us?’ ... It’s, ‘How OFTEN did you hear about us?’ “ says Kitty Callaghan #Aimconf of Wasatch apts
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Hope everyone is having as much fun as we are during TAA Education Conference and Expo! #taa2019 #tanext #multifamily @brentwilliams2 @KrisFickert instagram.com/p/BwJBQF9Ba0V/…
Don’t let the traditional positioning statement limit your product’s potential. Think beyond the ______. via @aprildunford at #interact19
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Your communities are FULL of influencers, use them! They can take over your feeds to increase overall brand awareness, share the resident perspective, and drive referrals. #campusconnex
“Competitors will always copy you. One thing they can’t copy? The culture you create.” #campusconnex
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If you’re at #campusconnex this week in Orlando, visit the @HatchingHope booth and assemble a disaster relief kit for victims who’ve been displaced from their homes due to natural disasters #givingback #multifamily
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Exciting Career Opportunity: Digital Graphic Designer with a rocking portfolio. #digitalmarketing #marketing #hiring #careers #graphicdesign #agencyjobs lnkd.in/ebEVx25
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You've got one chance to be the best answer! Our information has to be consistent among a number of platforms. @KrisFickert @30lines @mfbsconf
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Pop-up marketing alerts on apt community websites w “deals” generate 40 more leads per month. “Residents view these as limited offers rather than SPAM,” says Chris Beckwith, Franklin Johnson Group apartments #OPTECH18
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2:45 PM - Agile Automation. Our panel will demonstrate marketing response systems that are absolutely agile, without losing the personalized, customer-centric approach our industry was built upon. See you there! #marketing #automation #NMHC #OPTECH lnkd.in/eEsDunj
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We know, schedules fill up fast, especially at rockstar events like OPTECH and Brainstorming. If you’ll be in attendance, let’s connect. Even if it’s as simple as grabbing a cup of coffee between sessions, we’d certainly enjoy the…lnkd.in/edy4ji5 lnkd.in/e7RHRvB
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