ALT Text on a black background that reads: “Previous job and income: Recruiter, $40,000 per year. 2021 revenue: $35,000 from brand deals and affiliate links.”

ALT A graphic that shows how much creators earned versus in their previous jobs. It shows their name, their original job, original salary, and 2021 income: Lynette Adkins (Marketing specialist, $90K, $101K); Jenna Barnard (Sales coordinator, $43.5K, $241.3K); Jade Beason (Account manager for marketing firm, $52.5K, $92K); Katy Bellotte (Digital marketing assistant manager, $75K, $360K); Lissette Calveiro (Advertising, $125K, $226K); Tiffany Chen (Senior district manager, $170.8K, $292.5K).

ALT A graphic that shows how much creators earned versus in their previous jobs. It shows their name, their original job, original salary, and 2021 income: Bethany Everett-Ratcliffe (Recruiter, $40K, $35K); Dasha Kennedy (Debt counselor, $30.3K, $202K); Emily Kim (Student, $0, $14K); Kelsey Kotzur (Marketing analyst, $60K, $135K); David Kratz (Tech support, $34.8K, $45K); Evelyn Ngugi (Video producer and social media manager, $66K, $105K).

ALT A graphic that shows a phone on a purple background, surrounded by browser windows that read “Brand deal, To: Content creator, From: Sephora” and “New video.” It’s overlaid with a headline that reads: “Creating your career: 19 content creators share how they turned their social-media side hustles into full-time jobs.”