As the optical industry’s leading publication, 20/20 is your source for the best in frame fashion, the latest product innovations and eyecare technology.
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Catch up on the latest industry news with updates from Marcolin, Marchon Eyewear, @EssilorLuxottica, @CostaSunglasses, @QuayAustralia, VSP Vision Care and more with this month's What Eye Hear. buff.ly/AgoKK1T
L’Amy America launches the Lancel Paris Eyewear Collection, now available to North American optical retailers. Made in France, this collection builds on Lancel’s nearly 150-year heritage of beautifully crafted handbags and leather accessories. buff.ly/IAvL4ix
The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to prioritize comprehensive eye exams and healthy vision habits as students return to the classroom. buff.ly/VWMyLxs
This striking Götti Switzerland sunglass offers a contemporary take on a retro design with delicate design details and a luxurious feel. buff.ly/Uq3dxKt
For those who tend to gravitate toward more traditional frame colors such as black, blue or brown, encourage them to step outside their color comfort zone and suggest a neutral shade of green for fall. buff.ly/8drVYJx
Precision engineering meets premium performance with the unveiling of @icberlineyewear’s latest campaign. The German eyewear brand launched its first campaign since the announcement of its partnership with the Audi Revolut F1 Team in February. buff.ly/JpVMnV8
In our latest collaboration with The Accessories Council, the new issue of Ac EYE x 20/20 celebrates iconic designers, distinctive brands and frames that are true works of art. Discover the new issue now: buff.ly/WHoqy7a
To learn more about ILLA Eyewear’s latest collection and campaign, we spoke to Cathy Kaye, head of product design and development at ClearVision Optical. buff.ly/7XwX3QK
ClearVision Optical expands ILLA with 11 new styles, aligned with the launch of its “More to Express” campaign. These new frames are inspired by ECP feedback as well as evolving trends. buff.ly/PFuzs4Q
Rimless eyewear gets an upgrade with Silhouette Eyewear's Color Groove accents. buff.ly/DiJxX72
Why Baking Cookies Wrecks AR - What Anti-Reflective Coatings Actually Are and Why They Sometimes Fail buff.ly/zXqV6g2
Our October issue is now live! This month, 20/20 looks to consumer-favorite fashion and lifestyle brands for emerging trends, timeless styling and runway looks that translate into everyday life. buff.ly/tA31BfN
Europa Eyewear presents its State Optical summer 2026 release alongside a refined brand vision that centers the collection around the idea of eyewear designed with the same discipline and intention as great architecture. buff.ly/1NHGWks
@EssilorLuxottica debuts @RayBan and ASAP Rocky’s Puffer Evolution collection. buff.ly/T7YFzmd
To provide a comprehensive look at the children’s eyewear market from the perspective of independent ECPs, 20/20 presents our annual Children’s Eyewear MarketPulse Survey conducted by Jobson Optical Research.buff.ly/OwBQsVO
