If readers could get credit for attention they spend, as proof of commitment / competence on subjects, idea of value is transformed. Becomes identity. Then quality beats quantity. We’ve been brainwashed to think it can’t be the consumer that tangibly benefits. This is a fallacy.

Gift link but first: ➡️ Meta is worth $1.47 trillion. This settlement is 1 percent of that. Guess what? Meta's stock rose 1.3% on the news of the settlement. Tidy bit of business! ➡️ For the most recent full fiscal year (2025), Meta generated $200.97 billion in total revenue and took home a profit of $60.46 billion. So this seemingly enormous fine is just over 1/4 of their *profit* in *a single year*. ➡️ This comes *10 years* after they made the feed in Instagram algorithmic, and *17 years* after doing so on Facebook, with push notifications being on *that entire time*. So: 10-17 years until any sort of accountability for knowingly harmful/ negligent design (see court disclosures over the years), in exchange for a quarter of 1 year of profit. What a sweet deal. Innovation is exponential and proactive, policy is linear and reactive. Loophole is obvious. We are living in a world where the law doesn't matter, as long as you can speed-run the profit curve before the law catches up. Then you can more or less keep doing what you’re doing and keep most of the $. nytimes.com/2026/08/26/techn…

My friend has launched something new. Behold ✨ Given personality insights are all the rage (MBTI, astrology etc) am v curious to see where this goes. 💭Am fascinated by idea of games as a personalization layer, organic behaviour as personal insights. The game layer of the quantified self.

/ If you believe what you say on a given subject should be amplified and trusted, you should have to show your effort put in to be seen by more than 100 people. This would fix 99.9% of what's making platforms (and the world they shape) enshittified noise-over-signal toxic bogs.