Tech based Routes-to-Market -- Partnering, Strategic Alliances, Channels -- Strategy & Programmes -- Digital, Marketing & Comms, Customer/Partner relationships

London, England
Joined November 2010
Checklist: 9 Areas to Extend your Partnering DNA linkedin.com/pulse/nine-capa… by @1Routech on @LinkedIn
AI can think. But can it act? Check out our featured article on Shiftmag.dev to understand the role of MCP servers in AI advancement. #Infobip #MCPservers #AI shiftmag.dev/how-mcp-server-…
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💭 In the Travel & Hospitality sector? Looking for inspiration? 💡Club Med is improving customer experience by meeting travelers where they already are – on WhatsApp. With AI-powered messaging, the brand sets a new standard for modern, conversational CX. infobip.com/blog/club-med-ad…
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⚠️Finalizing your plan for 2026 messaging? 📙Read this first 🛈 it contains info on the most popular messaging apps in 30 of the most strategically important countries for global companies. #BillionsOfConversations #CX #PartnershipsMatter infobip.com/blog/most-popula…
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⁉️ Agency looking for better conversion for brand client advertising spend ? 👀 Discover how to create and optimize Click to WhatsApp ads for faster engagement, higher conversions, and compliant campaigns, plus real brand success stories. #Infobip infobip.com/blog/click-to-wh…
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📚 READING 📚 Need to know more about Messaging? Compare WhatsApp Business and RCS for Business in 2025 – considering user reach, features, security, pricing, and sector‑specific use cases to choose the right channel for your business messaging. #Infobip infobip.com/blog/rcs-vs-what…
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Hot take: any brand can connect with sports fans and drive better fan engagement. BUT 49% of fans often feel like a number, not a valued supporter. Up your game! Learn which marketing strategies will keep your brand top of mind.  #FanEngagement infobip.com/blog/how-to-win-…
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Engaging customers takes more than just great content, right? 📙 It also takes great timing ⏱️some intelligent channel selection 📱 and smart targeting. 🎯 ⬆️CX without compromising privacy: Ideas from Infobip #AI #Messaging #PartnershipsMatter infobip.com/blog/infobips-ai…
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