WHERE EYEWEAR MEETS EYECARE 27 February - 1 March 2027 | Excel London The UK’s largest optical event #100Optical
Excel London
Joined February 2013
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BEHIND THE FRAME | Blackfin Eyewear
Blackfin remains independent by nature and obsessive by method, with a strictly in-house production process and a shared company culture built around premium quality and attention to detail.
Read more 👉 100percentoptical.com/behind…
#100optical
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The first phase of the education programme for @100Optical has been released.
From AI in eye care and imaging to clinical topics and contact lenses.
Read more and register for the 2027 show here: ow.ly/cSyN50ZXJaM
FIRST 2027 SESSIONS ANNOUNCED
Make the final year of the CPD cycle count. Take a look: 100percentoptical.com/2027-p…
@The_AOP @OptometryToday #100optical #OptometryCPD
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What will your plans for the first few months of 2027 look like?
If attending @100Optical is part of your plans and you’re looking to go with your practice team, we spoke to two practices about why they attend and what they get out of the show. Read here: ow.ly/IB4K50ZWrx2
100% Optical retweeted
@100Optical announces ‘Frame of Mind’ curated space
- Find out more at the link below -
2020europe.com/100-announces…
BEHIND THE FRAME | FLEYE Copenhagen
Built around exceptional lightness, uncompromised comfort and a distinctly Scandinavian point of view.
Read more 👉 100percentoptical.com/behind…
#100optical
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Registration for @100Optical 2027 is now open.
Byki Huntjens, education lead @The_AOP, shares what she looks forward to at the show. What do you come to the event for?
Save the date, register early and find out more here: ow.ly/tfmg50ZM3a7
You heard it here first!
From show-stopping eyewear & the latest innovations to fresh ideas, valuable connections & unforgettable moments, experience everything the optical industry has to offer at 100% Optical 2027 👉 eu1.hubs.ly/H0ydx9s0
#100optical #opticalindustry
✨ It's time! 2027 REGISTRATION IS OPEN.
Expect the most influential speakers, the industry's most important topics, brand-new features & the entire community under one roof - giving you the insights and connections to stay ahead 👉 bit.ly/4qZrHu5
#100optical
❤️ Entries for the Love Eyewear Awards 2027 are now OPEN!
With 13 categories recognising outstanding designers, manufacturers, retailers & optical retailers, this is your opportunity to put remarkable work - & the people behind it - in the spotlight 👉 eu1.hubs.ly/H0y55xm0
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Why do practice teams make @100Optical a priority?
We heard from two optometrists Amanda Nasser and Frances Jamieson to find out more.
Read more about why they make it a priority to attend and register your interest for the show → ow.ly/g6P550ZztU8
Meet Amanda and Frances 👋
@OptometryToday heard from two practice owners about why they make it a priority to travel from Scotland to attend 100% Optical, & what their top tips are for first-time delegates 👉 bit.ly/4fS1ZCw
#100optical
From sleek minimalism to bold statement frames, the 100% Catwalk is your front-row seat to the latest trends and collections.
Launching a new eyewear brand? Get in touch to get involved 👉bit.ly/4futguI
#100optical #eyewear #independenteyewear #eyeweardesign
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Eye-catching, fun and colourful frames are a key part of the Bird Eyewear range for 2026.
During @100Optical, we spoke to Ed Bird, founder of Bird Eyewear, who showcased the Vibrant Nature and Birds of Paradise collections.
Watch more here: ow.ly/iFNX50ZfmIF
The destination for fashion-forward optical practices, 100% Studio is a curated space that champions the bold, bespoke, and beautifully made independent eyewear.
Missed it in 2026? Take a look at the brands on show 👉 bit.ly/4vHpF2Q
📷 Leisure Society #100optical
100% Optical retweeted
Eyewear company, Modo, showcased its new audio-only smart eyewear brand, EyeFly, @100Optical this year.
We met with Michael Jawett, the UK sales manager for Modo, to find out more. Watch our interview here: ow.ly/nHx550Z8MAZ
100% Optical retweeted
We caught up with @Retin_AI co-founder and CEO, Dr Carlos Ciller, to learn more about the company's medical image and data management platform @100Optical.
Watch our interview here: ow.ly/m5r650Z5LSP
100% Optical retweeted
Johnson & Johnson, placed a spotlight on its newly-launched Acuvue Oasys Max 1-Day Multifocal for Astigmatism @100Optical this year.
We spoke to the contact lens manufacturer to learn more. Watch ➡️ ow.ly/CjtL50Z1OT0
100% Optical retweeted
It's “the world’s first contact lens with Activ-flo technology,” Jason Klomp, Alcon Vision Care UKIE MD, told us in an interview @100Optical.
The contact lens has been designed to be a seven-day lens with an intuitive replacement cycle.
Learn more ➡️ ow.ly/rTbg50YZ77L
