If you could only own ONE through 2030: $CELH or $ELF? $CELH → the cheaper, faster grower - Forward P/E: 22x - Gross margin: 49% - Next-year Revenue growth: 13% The catch: thin 49% gross margins. $ELF → the higher-quality business - Forward P/E: 43x - Gross margin: 74% - Next-year Revenue growth: 8% The catch: you pay double the valuation for it (43x vs 22x). Which one's your pick for 2030?

Sep 18, 2026 · 7:04 PM UTC

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ELF
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$Elf without a shadow of a doubt. Just a far better business. They’re not even close.
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ELF
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I own both- at these prices $CELH both elite businesses.
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Is it even a question? Obviously Celsius.
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I’m seeing multiple post about Celsius talking about 13% revenue growth. Where are you guys taking this number ? I don’t know if my sources are wrong or I’m looking at wrong data. From what I can see revenue will growth 8.47%.
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I’ll take $ONE
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