One Hundred retweeted
don't believe the hype
Public Enemy · 1988
anyone can build anything now. so the “why” behind your brand matters more than ever. but ai will tell people who and what to trust. so how will you build trust inside of ai models?
truth is the future of marketing. I’ve spent twenty years building attribution: who did what, and can you prove it? most recently, at mosaic, we answered it for creators with the imdb of verified credits.
in a few weeks, @100 launches the first product of its kind, one that drives truth for brands. if you’re on this list, it’s on us. if you request /early access, you’ll get upgraded to pro.
Marketing vocabulary:
Old:
Advertising
Impressions
Reach
Backlinks
Clicks
New:
Nutrition
Provenance
Truth
Authenticated
Creators



