Helping Web3 projects turn attention into action. Marketing • Narrative • Content • Community I break down what makes people care, act & stay.
Joined April 2024
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So i’ve been personally watching a Web3 project that recently ran a thread contest.
And honestly, the marketing worked.
Before the contest, they had a little over 100 followers.
Now they’re around 500+.
Their Telegram went from roughly 50 members to 260+.
Creators researched the project, pushed out contents about it, and put it in front of a lot more people.
That’s acquisition.
But then I became curious about what happens after someone discovers the project.
So I went through the testnet myself.
And this is where things got interesting.
The journey involved faucets, wallet setup, network switching, signing in, creating a profile, paying gas and waiting for the setup to complete.
There’s also a two-wallet flow because users are expected to test both sides of the product.
None of these things are necessarily bad.
But every extra step between:
“This looks interesting.”
and
“I’m actually using it.”
is another opportunity for someone to leave.
Then I looked at the community.
The Telegram had grown significantly.
But the product conversation didn’t seem to grow with it.
There wasn’t much visible feedback from users testing the product, and the project wasn’t consistently keeping that newly acquired attention focused on the testnet and what was being improved.
That’s when it clicked:
A successful acquisition campaign can expose an activation problem.
You can bring hundreds of people into your ecosystem.
But if they don't know what to do next, struggle to access the product, don't have a reason to participate, and don't have a reason to return...
you haven't necessarily failed at marketing.
The journey after the marketing simply isn't ready yet.
This is why I think founders should stop looking at growth as:
Attention → more attention → more attention
and start thinking about:
Attention → Understanding → Access → Activation → Participation → Retention
Before running the next campaign, become your own newest user.
Discover the project.
Join the community.
Follow the onboarding.
Use the product.
Find where you get stuck.
Then ask:
“What would make me come back tomorrow?”
Because marketing doesn't end when someone discovers your product.
That's where the harder part begins.
Andre retweeted
At 11:59 PM on Christmas Eve, the universe lost its brightest star.
«𝐭𝐡𝐞𝐧 𝐚𝐧𝐨𝐭𝐡𝐞𝐫.
«𝐭𝐡𝐞𝐧 𝐚𝐧𝐨𝐭𝐡𝐞𝐫.
And before anyone could understand what was happening, an entire galaxy went dark.
But somewhere in that darkness, one little Coon was about to discover something extraordinary.
𝐀 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐒𝐭𝐨𝐫𝐲 𝐭𝐡𝐫𝐞𝐚𝐝 & 𝐕𝐢𝐝𝐞𝐨..∇🦝
Andre retweeted
You paid your rent on Friday. Now anyone with your wallet address can see it. Your salary too. Your savings. Everyone you've ever sent money to.
That's how public chains work. Nobody really talks about it.
@gloamtrade adds a shielded vault to the chains you already use. Inside it, you're just a hash in a crowd. Traders and AI agents hide in the same crowd, so every new user makes everyone harder to trace.
I didn't want to just talk about it, so I tried it on testnet. I cashed out with "Hide my wallet" on, then made a proof that showed one person my balance and nothing else. Those are real clips in the video.
What I liked most is that they're honest. Cash outs are public, and the app tells you that straight. The crowd is still small too, so come make it bigger.
Private by default. Provable on demand.
$GLOAM
🚨 $600 up for grabs.
We’re running the Gloam Video Contest, and we want to see how you tell the story of private money on public chains.
On most chains, every payment you make is public. Gloam fixes that with privacy.
You move money privately on Robinhood Chain, Tempo, Base, and Ethereum, and only you decide who sees what.
Make a 1 to 3 minute video about it. Show a private payment, a cash out, a payroll run, or an AI agent paying privately. Or just explain why privacy on-chain matters to you.
Explainer, tutorial, short film, animation, or any style works.
Show the world what robinhood:0xdcd885f5c60b3ad49f6d58718696417314e8724d is building.
Prizes:
🥇 1st: $250
🥈 2nd: $150
🥉 3rd: $100
🏅 4th: $100
Winners are paid privately through Gloam.
How to enter:
Upload your video natively on X and quote this post.
Tag @gloamtrade
More contest details and submission details at gloam.trade/contest
Entries close 16 November, and winners are announced by 18th November.
Andre retweeted
I've been inactive for a while now, but at least I've been winning
- Made $10,000 from memecoins.
- Working with 4 projects paying me 4 figures.
- Referred a friend for a 2-figure job I turned down.
- Funded a dev because he was broke.
November has been good so far
Note: None of this is true. But it could be, if you invest in this user today
Andre retweeted
If no one will tell you this, i will.
«your money has a public diary.
Yessss, it does.
Because every time you send it somewhere, the blockchain can leave a record.
«Who received it.
«How much moved.
«When it happened.
But, is that really the kind of financial privacy we want?
I explored @cellprotocol_ on Stellar testnet and here's how things are evolving .
𝐀 𝐭𝐡𝐫𝐞𝐚𝐝 ∇
Andre retweeted
A reminder from @SlowMist_Team - DarkSword can exploit vulnerable iPhones and steal wallet data.
🔄 Update your device and apps.
🔎 Check links before opening and app publishers before installing.
🔐 Keep recovery phrases offline.
Changer+ and our support team will NEVER ask for your recovery phrase or private key.
#CryptoSecurity #BlockchainSecurity #CryptoWallet
🚨 SlowMist TI Alert: DarkSword Targets iPhone Crypto Users
⚠️ iPhone and iPad users: Update your iOS promptly and beware of apps potentially compromised by #DarkSword.
DarkSword targets crypto users, exploiting iOS vulnerabilities to escape the sandbox and steal sensitive data, including Keychain credentials, locally stored wallet private keys, and Notes data. Successful exploitation could put your crypto assets at risk.
🔎 According to SlowMist’s MistEye threat intelligence analysis, 1,500+ DarkSword-related phishing sites have been identified across the web, targeting users through e-commerce platforms, fake Binance and OKX sites, fake crypto wallets, gaming services, and cryptocurrency exchanges.
🛡️ Stay safe:
• Keep your iOS devices updated.
• Be cautious of suspicious or compromised apps.
• Never store sensitive wallet credentials or seed phrases in Notes.
📖 Related SlowMist analyses:
🔗 DarkSword Trojan Backend & iOS Attack Chain:
slowmist.medium.com/threat-i…
🔗 FomoPeek App Store Poisoning & iOS Kernel Exploitation:
slowmist.medium.com/threat-i…
Andre retweeted
stay away from @ravenai_onchain.
same account on pons that launched AETHOR, Axiom and RAVEN AI.
here’s the scammer wallet:
0xc970E7751ffda386d483B2d7Dd05eBeF792c5570
this account has reportedly been launching multiple tokens, hosting thread contests across its accounts & never announcing the winners.
don’t waste your time participating in contests like these, guys.
always do your research before engaging with projects, and don’t give them unnecessary visibility.
stay safe, creators.
🪶 RAVEN AI $300 THREAD CONTEST IS HERE!
We’re inviting creators, researchers, and the wider Web3 community to tell the RAVEN AI story.
Create an engaging, original thread introducing RAVEN AI, its vision for the autonomous workforce, AI agents, and the future we’re building.
🏆 $300 PRIZE POOL — 10 WINNERS
🥇 1st Place — $70
🥈 2nd Place — $50
🥉 3rd Place — $50
4th Place — $35
5th Place — $25
6th Place — $20
7th Place — $15
8th Place — $15
9th Place — $10
10th Place — $10
HOW TO PARTICIPATE:
Follow our official X account: @ravenai_onchain
Like and repost this announcement.
Join our official Telegram community.
Create and publish an original thread about RAVEN AI.
Tag @ravenai_onchain in your thread.
Drop your thread link under this announcement.
WHAT WE’RE LOOKING FOR:
▪️ Originality and creativity.
▪️ Clear understanding of RAVEN AI.
▪️ Quality storytelling and presentation.
▪️ Strong engagement and genuine community interest.
📌 IMPORTANT:
One original thread per participant.
No copied content or fake engagement.
All participation requirements must be completed to qualify.
Winners will be selected based on content quality, creativity, and engagement.
🌐 Website: ravenai-onchain.netlify.app
🪶 Telegram: t.me/ravenai_onchain
The future of AI is collaborative. It’s time to tell the story.
10 WINNERS. $300. ONE FLOC
Andre retweeted
it's really not that hard to detect scam PJ's during contests.
>low effort vibecoded site
> Joined October 2026 😂 (might differ)
> attaches thread contest of $300 - $500 only in their first week 🙂
> token launch on or during thread contest.
>winners of thread after token launch.
>sh*tty branding (nothing unique with one weird name)
writersssss!!!! stay safu.
we're the literal targets.
Andre retweeted
I never knew 12–24 different words put together could hold so much value.
𝐮𝐧𝐭𝐢𝐥 𝐢 𝐬𝐭𝐞𝐩𝐩𝐞𝐝 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐜𝐫𝐲𝐩𝐭𝐨 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.
i'm now being told that a 12–24 word collection called a "seed phrase" is what gives me access to recovering my wallet and assets.
i'm sure we were all told:
«write them down.
«don't lose them.
«don't share them.
but wait, isn't there an easier way?
let's talk about going seedless with @Tangem.
𝐚 𝐭𝐡𝐫𝐞𝐚𝐝 & 𝐯𝐢𝐝𝐞𝐨 ∇
Andre retweeted
6 months ago I couldn't build an app.
and last week...
I had $10 left and a deadline I couldn't miss.
So I entered my first hackathon with my AI agent & built GiftBox: crypto gifts for people who don't do crypto.
> plan
> build
> test
> fix
> ship
it became a @PayBox finalist & the $1,000 prize paid my rent.
full story in the video ↓
Andre retweeted
Remember 2021? Everyone said every house, bond and small business would be on-chain within two years.
That was the year I found @tokenforge . Testnet, a lite paper, and a small Hamburg team talking about something called eWpG that I had to Google twice.
Two years later almost nothing was tokenized, and most of the loud RWA accounts had moved on to the next thing.
A scientist named Roy Amara explained this pattern long before crypto. We overestimate a new technology in the short run and underestimate it in the long run.
Here's what the long run looks like so far. 30+ TokenSuite platforms across five countries. 50+ projects. A TKFG white paper filed under MiCAR with BaFin. None of that ever trended on CT.
But I'll be honest with you, because Amara's law cuts both ways.
The token is still living in the short run. Right now the main TKFG use is issuers staking it for a 20% fee discount, and only one customer has done that so far. The business is moving faster than the token demand.
So when someone asks me if @tokenforge is "early" or "dead," my answer is neither. It's in the boring middle.
That's where most real infrastructure gets built, and it's also where a lot of holders lose patience.
Andre retweeted
Can you help me @Grok I'm looking to connect with kind-hearted people who believe in genuine love kindness respect and spreading happiness
Andre retweeted
Freshly cooked‼️‼️‼️
DAY2 ~ Playbook behind Subscription as a Marketer
This is not a post I’m expecting hundreds of replies from reply guys…….
This is a marketing class
So before you drop a comment…. Do well to listen 🎧 to the first class to stay updated, then this.
By the end of this course, everyone should have a playbook of marketing in line with subscription, then we move to the next
Ciao🧘🏾♂️🤎
Playbook behind Subscription as a Marketer
This is not a post I’m expecting hundreds of replies from reply guys…….
This is a marketing class that I’m officially starting for those ready to learn and level up their marketing game
So before you drop a comment…. Do well to listen 🎧 to my voice and jot down something
By the end of this course, everyone should have a playbook of marketing in line with subscription, then we move to the next
Ciao🧘🏾♂️🤎
Andre retweeted
Easiest 2 odds you can play on @bet25com today is;
Lazio vs Calgiri - Lazio to win
Liverpool vs Arsenal - Home or draw
If you want to take it a little further, you can add Real Madrid to win
And if you've not registered, get in here: ref-bet25.com/tn9yyn4gr
This is a zero margin sportbook, with just a 5% fee on your stake - odds are high.
See you on the winning side
WATCH THIS ON @bet25com
Since it's the weekend and we have some freaky freaky football games, I decided to show you the sweet features of Bet25, at least a few.
1. Switch from casino to sport easily.
2. You can search for the football club you want to bet on with ease.
3. Immediately you open the match interface, you'll see the stat for their previous meetings instantly...., this is one part I love like crazy.
4. The odds are really sweet
5. It has bet builder, see the options you can select.
6. Select your options, put your funds, place your bet and await the result.
The Zero margin sportbook with a flat 5% fee on your stake
My take on this match?
Chelsea to win or draw, because Manchester United is in the dip currently.
Let's see how this plays out.
To get started: ref-bet25.com/tn9yyn4gr
Andre retweeted
NOVEMBER IS GOING TO BE BEAUTIFUL✨
TRUST ME IT WOULD BE BETTER, SO TO YOU THAT WANT TO GIVE UP, YOU ARE NOT SEEING THIS BY ACCIDENT.
RESTRATEGIZE & TRY AGAIN🫂🤍
Andre retweeted
When I first saw that @VN_Stellar helped 11 Vietnamese teams secure $75K in just 3 months, I thought I already understood the story: Funding.
Builders find an ecosystem, build something, win support, and move on. That's a pretty standard Web3 playbook.
But the more I looked into what Stellar Vietnam has actually been doing this year, the less that explanation made sense.
Because the interesting part wasn't just the $75K, it was what happened around it.
⦿ 70+ builder teams
⦿ 150+ Vietnamese builders
⦿ Workshops and technical mentoring
⦿ University activations
⦿ Projects tackling payments, DeFi, RWAs, local finance and consumer applications.
And then I found something that made me stop scrolling: @StellarOrg had become part of an accredited university curriculum in Vietnam.
Not another meetup but an actual curriculum, with students learning the fundamentals and eventually building a real financial application on Stellar Testnet.
That changed the way I was looking at the whole ecosystem.
so I went back to the beginning, because I wanted to understand one thing:
What exactly is Stellar Vietnam building here?
Here is the story🔻
Andre retweeted
i built an AI agent that guards a vault of $WIF on Robinhood Chain. Its only job is to refuse you.
pay $WIF to send it one message.
make your best case for why it should open.
every refusal is written on-chain. 30% of your fee burns forever, 70% grows the vault.
the price rises with every try, so the pot grows faster the longer it holds.
change its mind and you take 80% of everything inside.
The World Is Flat Hackathon on Robinhood Chain is underway.
We’re inviting developers to explore what can be built on Robinhood Chain - from consumer apps and games to infrastructure, tools and entirely new experiments.
$10,000 in prizes for builders on Robinhood Chain.
For us, ownership is not only about holding an asset - it is also about having a voice in what gets built next.
Build something new.
Test an idea.
Show us what should exist on Robinhood Chain.
Where you’re born or where you live shouldn’t limit what you get to build.
Talent is everywhere, so opportunity should be too.
Join online:
worldisflat.fun/build
Andre retweeted
Happy Saturday,
It's Weekend, reset, restrategize, clear your mind, and revisit those alphas you bookmarked.
Prepare yourself for the next opportunity that awaits you.
Enjoy your weekend,
AI agents in DeFi sound exciting, but giving an AI the ability to manage funds raises an important question: how much control should it actually have?
This is what makes @meetmotes interesting to me.
Each Motes NFT is designed to represent an AI agent identity linked to a dedicated smart account. The owner defines the rules, spending limits, and permissions the agent must follow.
The AI can propose actions, but the smart account is designed to enforce the boundaries.
That distinction matters. In DeFi, automation should improve efficiency without requiring users to surrender control over their assets.
Motes is exploring a model where AI intelligence works within owner-approved policies, bringing together NFT ownership, smart accounts, and permissioned financial automation.
For me, the bigger opportunity isn't simply AI that can trade. It's building AI agents that can act within clear, enforceable limits.
Smarter automation. Defined permissions. More control for the owner.
That's the part of @meetmotes I'm watching closely.
