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ZURB

@ZURB

Est. 1998. Proud creators of https://xitter.cf/t.co/6kS0vGANV2 & Advocacy—on a mission to get answers to your design, product, and marketing questions.

 Campbell, CA
zurb.com/
Joined September 2007
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🚨 New Helio Update: Target your ideal customers with unlimited audiences We’re excited to announce that all business and enterprise accounts in Helio can use unlimited audiences to get feedback from specific audience segments. Check it out: helio.app/product-updates/un…
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We're hiring a Product Designer! Enjoy working with product teams and leaders who are excited to create amazing products and services. lnkd.in/g-svPVW9
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🚨 We’re excited to announce the release of Helio’s new data report filter. The feature allows you to compare and find differences in your customers quickly. helio.app/product-updates/co… Here's how it can benefit your company. 👇
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Understanding the differences between various audience segments can lead to breakthrough insights for your business.
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We recently ran a Helio test on our product that provides insight for app builders. We found that people are 14% more likely to activate their account from a transactional email with the sender's name and organization. helio.app/dont-waste-time-on…

Don't Waste Time on Transactional Email Greetings

We recently ran a Helio test, on our own product, that provides insight for app builders. We found that people are 14% more likely to activate their account from a transactional email that includes...

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Variation B was our best email, which included the account name and the full name of the invite sender. It resulted in most participants using their first click to activate their accounts. 14% more participants immediately clicked the primary CTA over the other variations.
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We’re hiring a marketer eager to grow our Saas product Helio - we’d love to chat. We’re on a mission to change the way people create products and services by bringing behavioral data into everyday creative decisions. helio.app/about-us/#wereHiri…
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What is the best way to figure out the design problem? A. One sketch with reactions from 100 customers B. 100 questions answered by one customer C. One question answered by 100 customers
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2020 has been a strange and unpredictable year, but the team continues to stay focused on creating new features to make the Helio experience awesome! Today we released a feature called Reply.👄
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Enterprise customers can now reply to a participant's answer response. Simply click on the Reply icon to request more information from the participant.
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Peanut or no peanuts? We had a big office argument as to whether millennials still like peanuts, especially in a candy bar! A random Baby Ruth bar in a Zoom call got the whole thing started. /1
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Turns out Millennials like peanuts very much. Not quite as much as other nutty products and chocolate. Favorite candy was Reese's Peanut Butter Cups, which married the two. /2
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Happy Friday! We released two great Helio features. New uploader interface. The new interface will allow us to add some cool new features for you in the coming months (like your prototypes). This is a building block for more advanced features on the roadmap.
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We also included the ability to add video and audio files. We moved this feature out of beta and made it available for everyone. It's great for testing video reactions, onboarding videos, podcast ads, or sales pitches. 💜 helio.app
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When the Warby Parker founders were trying to name their company, they tested over 2,000 possibilities before they finally put together Warby and Parker. They needed something sophisticated, unique, and with no negative associations to build a retail brand. Did it work?
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2009 Mobile Browser Share: Android 4% Blackberry 9% Nokia 19% Opera 26% Safari 32% Who would have guessed in 2010 Blackberry would double their market share, Opera briefly take over the top spot, and Andriod triple their share? 2010 stats: gs.statcounter.com/browser-m…
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Here's a great list of tools for Designers, although we're not seeing apps to get feedback from users. Helio is a perfect fit. 💜 themasterpicks.com/tools-for…
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Cart Sort is live! 🥳 Our summer launch party has been a ton of fun and taught us a lot about how we release features in succession while remote. Since June we’ve released Max Diff, Ranking, and Point Allocation questions, no small feat! Check out Card Sort.👇
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We made Card Sort lightweight—Helio is built for speed. While conducting our initial research we found some people like to have participants sort up to 100 cards. That's a big investment and creates fatigue. We chose to limit it to 25 cards to insure higher quality answers. /2
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All hands on deck. How do you manage your QA process? We're in the final sweep of releasing Card Sort. 😓 Round two of QA has us working through the last issues. Curse the red blocks. We use Notion, Google Sheets, and Github.
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We love usability. It's a labor of love. Over 25 years ago, Jacob Nielsen came up with ten usability heuristics to make software design better. Technology has advanced, and browsers like Netscape have disappeared, but these key ideas still hold true. Check out these 10👇
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10 Usability Heuristics - Visibility of System Status - Match System with Real World - Control & Freedom - Consistency & Standards - Error Prevention - Recognition, not Recall - Flexibility & Efficiency of Use - Minimalist Aesthetic - Help Users with Errors - Help Docs 👇
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Does design validate a hunch or is design just a hunch?
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Last stage of QA for Card Sort. We get the team involved in reporting the issues! Nick, you're fine. Brilliance works last minute anyway. Nothing to see here. 👀
Helio QA report card for Card Sort

ALT Helio QA report card for Card Sort

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If you can only ask one question to a user, do you do it before or after doing Design?
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Hunch: It's difficult to publish on LinkedIn. We used Helio to quickly test the @linkedin personal activity feed to see if an audience of publishers could figure out how to create a new post. Helio results: Not so good.👇
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Only 15% of people knew they had to go to the home tab to publish. This is not very intuitive. LinkedIn has an opportunity to shape a professional resume. We believe publishing is a great way to encourage a dynamic profile. /2
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How much research is necessary for design? A heuristic is a mental shortcut that helps us make decisions quickly. This shortcut is essential but can cause problems with an incomplete examination of current and past information. The Availability Heuristic limits our perspective.
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We built Helio to quickly expand the available information to make better design decisions. In minutes an audience can help you see more perspectives to improve your design work.
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