What one news story did Britons hear the most about last week? (asked 18-19 Oct) Rioting in France: 19% Ukraine: 15% -US deal w Russia/withholding Ukraine support: 10% -Ukraine war [general]: 5% Fatal tiger attack: 9% Donald Trump [general]: 6% Undercover ITV report in Reform UK: 5%

Belief that Reform UK and the Greens are 'main parties' in Britain today has fallen back in recent months, with Labour and the Conservatives now the only parties seen as such by a majority of Britons Labour: 90% (+8 from 20-21 May) Conservatives: 86% (+8) Reform UK: 44% (-17) Lib Dems: 34% (-4) Greens: 16% (-8)

Support for potential Labour-led coalitions in the event of a future hung parliament has risen since the start of the year Lab, with LDs: 42% support (+11 since Dec 2025) Lab, with Grn: 38% (+5) Con, with LDs: 26% (+2) Con, with Ref: 25% (=) Lab, with Con: 25% (+9) Ref, with Con: 24% (-5) Con, with Lab: 22% (+4) Ref, with Lab: 16% (-1) Lab, with Ref: 10% (+3)

Britons are now split 3 ways on tax and spend, with desire for tax and spending cuts increasing since last year Increase taxes, spend more on services: 26% (-4 from Jun 2025) Keep at current levels: 27% (-6) Decrease taxes, spend less on services: 26% (+9)

With the government approving gas extraction at the Jackdaw gas field, our survey in May found that 46% of Britons thought the UK should allow new North Sea oil/gas developments, with 33% opposed

38% of Britons say they've been closely following news coverage of the recent protests in France Very closely: 6% Fairly closely: 32% Not very closely: 32% Aware of the story, but not following it: 23% Not aware of the story: 9%

68% of Britons say they have little to no trust in the ability of specialised AI medical tools to give them an accurate diagnosis A great deal / fair amount: 26% Not very much / not at all: 68%