“Build the game first, add blockchain later” has been repeated for years. But we’re seeing polished, genuinely fun games fail — not because the gameplay is bad, but because the economy doesn’t work. And the AAA crypto saviour everyone is waiting for isn’t coming. If players aren’t trading: - prices collapse - items lose meaning - progression gets bypassed by cheap markets - excitement disappears When it’s cheaper to buy than to play, players stop playing. Web3 games don’t just need fun loops — they need trading loops, item utility, sinks, controlled supply, and price bands that match the size of the community. Design the economy first. Then build the fun on top of a system that can sustain value.