Global C-Suite Strategy Executive | Cultural Fluency Leader | Innovation Expert | Founder | Entrepreneur
Miami, FL
Joined July 2008
- Tweets6.3K
- Following2.6K
- Followers1K
- Likes390
Sergio Barrientos retweeted
Consumers don’t reject AI. They reject deception. In fact, our research proves explicit consent boosts ad appeal by over 76%. ECHO is the industry’s first consent-driven creative AI platform. Built by Ogilvy with Creative Artists Agency and powered by @WPP Open, it turns a single hero shoot into a live, real-time content system—scaling high-craft generative campaigns with 100% talent consent & IP protection.
Dive into the @nytimes exclusive to see how we're setting a new industry standard. okt.to/LzdEX8
A.I.-Generated Celebrity Ads Get an Assist From Terry Crews nytimes.com/2026/11/09/busin…
2
127
A Meta employee created a dashboard so coworkers can compete to be the company’s No. 1 AI token user—and Zuckerberg doesn’t even rank in the top 250 fortune.com/2026/04/09/meta-…
20
Sergio Barrientos retweeted
I'm fascinated by the rise of frictionmaxxing as a response to a frictionless life. We engineer away inconvenience, only to discover that some of the friction we removed was part of what made life feel alive in the first place
This summer we collectively realized it was fun to experience an event in a group again, and we couldn’t stop craving that. wsj.com/arts-culture/the-sum… via @WSJBooks
1
124
Sergio Barrientos retweeted
NUEVAYOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!!!!!!!!!!!!!!!!!!
From courtside celebrity cameos to viral fashion fits... @nyknicksleveraging cultural hype
stndigital.com/blog/knicks-f… @STNDigital
14
Sergio Barrientos retweeted
325 cities, 77-plus countries, one surprising placement for South Florida.
Dealroom’s new Global Tech Ecosystem Index 2026 puts the Miami metro in the Global Champions top 20, a category built on scale metrics like VC, enterprise value, and unicorns.
But the other US ranking in the report is the real signal, it hints at where momentum is accelerating fastest.
refreshmiami.com/news/miami-…
#RefreshMiami #MiamiTech @DealRoomInc
Why Brands Need Creators To Win The 2026 World Cup via @forbes forbes.com/sites/ianshepherd…
15
What Running AI-Augmented Design Sprints Teaches About Creative Work via @forbes forbes.com/councils/forbesag…
11
Forget Influencers. Welcome to the World of the ‘Alternatively Influential.’ - WSJ wsj.com/cmo-today/forget-inf…
27
“Stanford’s AI Report 2026: AI Isn’t Going Anywhere. Neither Are You — If You Pay Attention.” by Patrick Neeman medium.com/@usabilitycounts/…
23
Sergio Barrientos retweeted
Meet Cliff. The unlikely, AI-powered hero we built for @Mammut to find the internet's angriest commenters, and tell them to take a hike: Research shows that a 90-minute walk outdoors reduces the kind of negative thinking that fills every comment section: dept.ly/Mammut-TakeAHike
Sergio Barrientos retweeted
with Mira, AI can now live on your face.
capture every conversation. create the most personalized form of AI ever.
order now.
Sergio Barrientos retweeted
What is the point of releasing something that burns compute to do a shit job conveying information? Like, this literally could have been an email.
Huawei Turns Your Phone Camera Into An AI Pose Coach wersm.com/huawei-turns-your-… via @WeRSM
1
21
BCG | AI Will Reshape More Jobs Than It Replaces on.bcg.com/4c36ckG via @BCG
17
Sergio Barrientos retweeted
fucking ruthless lol. now we know why anthropic left the board of figma this week
they built a product that not only replaces them it’s just better
Figma stock is getting crushed on the news and already down 50% this year 💀
claude design
> reads your code base,
> creates a custom design system for it
> uses new opus 4.7 to create design assets
this is 90% of the work designers do.
