You know, and this is very dry because it gets into corporate governance, but we organized Wild Construct from the beginning to force the board to base their success metrics on more than just revenue. Definite inspiration from Eric Ries Incorruptible. But the goal in doing that was to make sure that we could escape fiduciary gravity and build something that could be focused on whether tools are developing better artists and not just whether we were able to eke out an extra percentage point. wildconstruct.com/compact/ the document's worth reading but we put it out because we think other companies should follow us. Anyway, getting off my soapbox but even the thought that someone would end up paying by the keyframe makes me pretty angry.