@WhatsGregDoing

Growth & Content Marketing Leader | Speaker | Consumer Behavior | Email Geek Here » https://xitter.cf/t.co/LdnW61W1Wy Sports » @ZonSports | Go Bills!

 Durham, NC
GregZakowicz.com
Joined April 2009
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931Media
Follow me on Linkedin and Bluesky bsky.app/profile/gregzakowic…
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Look at @HansenSurfboard merch making an appearance on a Buffalo Bills podcast today. (It'll always be the SD Chargers) youtube.com/live/s8-4qP0sbIU…

What's Wrong With the Chargers and Will Harbaugh Be Fired?

Are the Chargers bad, and if so, what did so many people miss about...

youtube.com
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Your Black Friday planning needs to account for budget-minded shoppers as inflation continues to stress household budgets. 👎 Gas prices +27.4% YoY 👎 Food index +2.7% YoY 👎 CPU software & accessories +25.4% YoY (largest ever) cnbc.com/2026/09/11/cpi-infl… #Ecommerce #bfcm #retail

Inflation persisted in August, potentially locking in a Fed interest rate hike

The all-items consumer price index was expected to rise 0.4% in August, with core, excluding food and energy, showing a 0.2% gain, according to the Dow Jones consensus.

cnbc.com
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I just talked to a guy here at tips event and he had an iPhone 13 mini… like me!! We both got super excited. IYKYK
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Four stories: 1. Political email getting a pass around spam filters 2. Big brands rethinking price increases 3. New research on Gen Alpha brand loyalty 4. Target crediting AI platforms for a traffic bump. gregzakowicz.com/blog/google… #Gmail #EmailMarketing #Target #GenAlpha

Google's Political Email Exemption, Brand Pricing Strategy, Gen Alpha Loyalty, and Target's AI...

This week covers Google's new Verified Sender Program for political email, how major consumer brands are shifting from price-led to volume-led growth, new Gen Alpha household brand research, and...

gregzakowicz.com
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I’ve been thinking it for a while, but it’s official: I can’t stand tile cards in Gmail. It def makes the experience worse. #gmail #emailmarketing #emailgeeks #ecommerce
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In today’s brief: 1. A 14-step Claude Code workflow for scaling SEO content updates 2. Google's new feature that verifies email addresses without a confirmation link 3. new research on which brands AI platforms cite most and why. gregzakowicz.com/blog/claude… #b2b #ai #marketing

Claude Code for SEO Updates, Chrome's Email Verification Protocol, AI Brand Citations — Greg...

A 14-step Claude Code workflow for scaling SEO content updates, Google's new Chrome feature that verifies email addresses without a confirmation link, and new research on which brands AI platforms...

gregzakowicz.com
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New on The Brief. 1. AI cites earned media over rankings 2. A $20 tool tries (and fails) to replace your agency 3. Meta has cloud business envy 4. Challenger brands are winning with less gregzakowicz.com/blog/ai-vis… #Marketing #AI #B2B #GEO

The Brief: AI Visibility and Earned Media, $20 SEO Tools, Meta's Cloud Play, Challenger Brand...

This week covers why earned media outperforms rankings in AI search visibility, whether a $20 AI tool can replace your marketing agency, Meta's plan to sell AI cloud compute to rivals, and how...

gregzakowicz.com
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Value & convenience will dominate back-to-school shopping. The real question: how long before Amazon rebrands its summer Prime Day into a Back-to-School sales event? Also, shopping will begin earlier. Plan accordingly. chainstoreage.com/jll-survey… #ecommerce #retail #backtoschool

JLL survey reveals shift in back-to-school shopping; top 10 retail destinations are…

Value and convenience will drive market share in this year's back-to-school shopping.

chainstoreage.com
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This week's brief is out, and includes a story I was mentioned in around Google's Universal Cart. What's your take on the universal cart? gregzakowicz.com/blog/google… #Ecommerce #retail #agenticcommerce

Google Universal Cart, Amazon Agentic Ads, Consumer AI Shopping Preferences, Grocery Bot Pricing —...

Experts weigh in on Google Universal Cart and what it means for retailers, Amazon introduces agentic ads inside Alexa+ at Cannes, new PYMNTS research shows consumers prefer AI assistance over...

gregzakowicz.com
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Stories: 1. Salesforce acquires Fin 2. Google released an AI opt-out feature you shouldn't use 3. Marketing has a critical thinking problem ... and a possible solution gregzakowicz.com/blog/salesf… #Marketing

The Brief: Salesforce Buys Fin, Google AI Opt-Out Trap, Marketing's Critical Thinking Gap — Greg...

Salesforce acquires Fin (formerly Intercom) for $3.6 billion to beef up Agentforce, Google releases AI opt-out controls that SEOs should think twice about using, and a marketing professor argues the...

gregzakowicz.com
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In today's brief: 1. Shopify is making it easier for merchants to plug into agentic infrastructure 2. Visa & OpenAI are building payment rails 3. MarTech is asking what we're actually committing to gregzakowicz.com/blog/shopif… #Marketing #Ecommerce #AgenticCommerce

The Brief: Shopify Agentic Commerce Update, Visa OpenAI Partnership, Evaluating Agentic Investments...

Shopify adds UCP support and expands Shop Pay in its Spring update, Visa and OpenAI build payment infrastructure for AI agent transactions, and a MarTech piece makes the case for asking harder...

gregzakowicz.com
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Is the FAQ party over? Google thinks so. ☝️plus: 🟢 Is the B2B marketing playbook broken 🟢 Does an AI pilot = strategy? gregzakowicz.com/blog/google… #Marketing #B2B #Google

The Brief: Google Drops FAQ Rich Results, B2B Trust Is Declining, AI Pilots vs. AI Value — Greg...

Google deprecated FAQ rich results as of May 7, LinkedIn research shows B2B buyers are increasingly skeptical of traditional marketing, and Gartner's Nicole Greene argues marketers need to stop...

gregzakowicz.com
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Mastercard's CEO is asking questions about agentic commerce 🖕 and 3 more stories that caught my eye gregzakowicz.com/blog/grocer… #agenticcommerce #AI #retail #ecommerce

The Brief: Grocery AI at Kroger, Alexa Custom Merch, Ulta AI Results, Mastercard Agent Pay — Greg...

Cooklist brings agentic AI shopping to Kroger and Wegmans, Amazon Alexa for Shopping adds custom merch design, Ulta Beauty posts mid-teen ecommerce growth driven by AI, and Mastercard's CEO warns the...

gregzakowicz.com
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AI is already shopping. Are merchants ready? gregzakowicz.com/blog/ai-sho… #B2B #AgenticCommerce

AI Shopping Trust Gap, Google Pay Upgrades, DHL-USPS Deal, and Insider One Acquires Bluecore — Greg...

73% of merchants aren't ready for agentic shopping, Google Pay expands its Universal Commerce Protocol, DHL and USPS sign a $10 billion last-mile deal, and Insider One acquires retail martech unicorn...

gregzakowicz.com
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We've seen recent stories of the potential impact of agentic systems buying something that then gets returned. This is a problem for retailers. Here is the other side of the coin: I want the agent to buy for me, but the sale gets declined. Now what? /
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Yes, shoppers can get frustrated, but it can help prevent fraud. Walking this line is a real challenge for brands and financial institutions. My advice: expect a few bumps, grab a cushioned seat, and enjoy the ride. letsdatascience.com/news/age… #ecommerce #agenticcommerce #retail

Agentic Commerce Raises False-Decline Risk in Payments

According to PYMNTS, the rise of agentic AI-software that searches, selects and can initiate purchases on behalf of consumers-is changing how payments are evaluated. PYMNTS reports that faster AI-led...

letsdatascience.com
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Are payment systems built for AI agents? This, and three more stories that grabbed my attention. gregzakowicz.com/blog/ai-pay… #Ecommerce #AgenticCommerce

AI Payment Risks, Alexa Replaces Rufus, B2B Metrics Shift, Starbucks Layoffs — Greg Zakowicz

AI agents create new chargeback risks, Amazon replaces Rufus with Alexa for Shopping, B2B marketing moves beyond website traffic as a success metric, and Starbucks announces another 300 layoffs.

gregzakowicz.com
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My thoughts on the Bills' schedule.
Greg Z Sports
@ZonSportsMay 15
In other news, the NFL schedule is out. Is it a good one? Here are some pros and cons of each game. gregzakowicz.com/blog/sports… #BuffaloBills #BillsMafia #NFLschedule #Bills

Buffalo Bills Schedule 2026: Week-by-Week Pros, Cons & Key Matchups — Greg Zakowicz

The 2026 Buffalo Bills schedule is loaded with primetime games, brutal stretches, AFC contenders, and playoff implications. Here’s a full week-by-week breakdown of the biggest pros, cons, and swing...

gregzakowicz.com
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Back check by Thompson on that last goal should be proof he’s dealing with something. My guess is a knee issue. Even when he moves two steps to one side in the O zone, he moves like I do. I can almost feel his body wince in pain. #sabres
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This team has not quite looked the same Since the Stanley acquisition. I think I’m ready for a little more speed there than the physical presence. R Thomas would have been nice. #sabres #Sports
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