@WARCEditors

Bold minds make bold moves.

 London
warc.com
Joined July 2009
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4.7KMedia
Welcome to the trillion-dollar advertising economy. A new forecast from @WARCEditors projects $1.3 billion in global advertising spend by the end of the year, fueled by strong interest in social, streaming, retail media and search. Full story: thedesk.net/2026/10/warc-glo…
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It's noisy as hell out there.​ The Marketer's Toolkit 2027 cuts through it. ​ The work is mysterious and important (you'll be kept anonymous) and will take just a few minutes. ​ AND you'll get a copy of the report when it launches along with our paid subscribers 👇
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👉 survey.alchemer.com/s3/89725…
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Wait, the most effective social campaigns actually rely on social platforms *less* than average? WARC.com
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Laura Jones is back on The WARC Podcast – and just one year on, she's got another Super Bowl campaign, a WNBA partnership and a Feeding America collaboration to show for it.
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Apple 👉 podcasts.apple.com/gb/podcas… Spotify 👉open.spotify.com/episode/2Ma…

The Effective CMO: Instacart's Laura Jones returns

Podcast Episode · The WARC Podcast · 3 September · 24min

podcasts.apple.com
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Is sustainability effective?​ ​ Find out with 12 years of WARC Effective 100 data (two new years just added). The pattern hasn't moved: brands that pick one real issue and stay with it outperform the ones chasing the news cycle.
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WARC subs, head here 👉 warc.com/en/article/sustaina…

Sustainability in the WARC Effective 100

warc.com
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How do you create future demand for the 95% of consumers who aren't in market today? ​ In our final Multiplier Playbook episode, Ann Marie Kerwin is joined by @System1Group's Andrew Tindall to explore the crucial role of creative platforms in activating the Multiplier Effect.
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Virality is a sugar rush. It spikes fast, decays faster, and rarely leaves anything behind.​ ​ Most social strategies are built to feed this loop.​ ​ WARC's research shows the brands compounding growth have stepped outside it. ​ The Pace Principle 2.0 breaks down exactly how 👇
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👉 warc.com/en/the-pace-princip…

The Pace Principle 2.0

Take a look at a sample of The Pace Principle 2, WARC’s landmark Asian effectiveness study.

warc.com
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Every brand wants to move at social speed. Few are building brand equity at the same time.
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🔗 Sample report 👉warc.com/en/the-pace-princip… 🔗 Full report (WARC subscribers) 👉 warc.com/en/article/the-pace…

The Pace Principle 2.0

Take a look at a sample of The Pace Principle 2, WARC’s landmark Asian effectiveness study.

warc.com
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The State of YouTube's Advertising Business buff.ly/gz1k4UQ via @WarcEditors
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Marketers, who better to give you advice on how to:​ ​ • build a safe culture for experimentation and creative risk,​ • identify strategic blind spots,​ • make decisions in times of extraordinary uncertainty and​ • localise a global brand,​ ​ than Lucinda Barlow?​ @Uber
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The Advertising Association/WARC Expenditure Report is your compass in the ever-changing landscape of UK advertising.​ Inside, you’ll find a detailed breakdown of ad spend across all major media, paired with forecasts that look two years ahead. WARC.com
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David Tiltman's Cannes Lions Wrap-Up Report data (thank you @creativex) is pretty shocking. ​ 93% of digital ads by Fortune 500 companies run with tiny budgets, and for only eight days longer than pure performance content, on average.​ Listen to The WARC Podcast for more 👇
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podcasts.apple.com/gb/podcas…

The WARC Podcast

Marketing Podcast · Updated weekly · Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing...

podcasts.apple.com
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