@Veylinx

Our Nobel Prize-winning behavioral insights methodology helps brands reveal what consumers truly value.

 Amsterdam, NL
veylinx.com
Joined February 2013
  • Tweets522
  • Following273
  • Followers282
126Media
Did @elonmusk make a mistake? New Veylinx research discovered how much @Twitter users are willing to pay for a blue check mark #marketresearch #Insights #Trending
Anouar El Haji
@pricingdoctor9 Nov 2022
Replying to @elonmusk
@elonmusk Skin-in-the-game pricing research shows that @Twitter verified revenue stream is maximized at $10 p/m. @Veylinx @nntaleb prnewswire.com/news-releases…
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A look at eight trends that will shape the 2024 European grocery retail market. #trends #europe #grocery #retail #mckinsey #consumers #economy #growth hubs.la/Q02tDrBK0

State of Grocery Europe 2024: Signs of Hope

Although economic uncertainty will likely persist in 2024, grocery retailers could fuel profitable growth by future-proofing the assortment, driving efficiency savings, and monetizing retail media.

mckinsey.com
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Half of CPG executives acknowledged that their companies struggle with developing and testing new products, services, or business model concepts today compared to three years ago. hubs.la/Q02t0rcC0 #cpg #consumers #consumerBehavior #innovation #testing #newProducts #fmcg
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Consumers are hungry for nutrition, a fact underlined by the burgeoning market for functional foods and beverages. #functional #FoodAndBeverage #beverage #food #cosnumers #health #nutrition #trends #growth #FunctionalFood #FunctionalBeverages hubs.la/Q02sxhWQ0

Functional foods, beverages market surges

The rapidly growing market for functional foods and beverages is driven by consumer demand for products offering health benefits.

supplysidefbj.com
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As the month of Ramadan comes to a close, we wish our valued team members and clients a Happy Eid Al Fitr and joyous festivities with your families and friends. #ramadan #Eid #celebration
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Wishing all of our team members and clients who celebrate Easter a very happy and joyous holiday! 🎉🐰 May this special day bring lots of chocolate eggs.
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Brace yourselves: a tofu surge is coming, with $1 billion dollars in growth forecast over the next 5 years worldwide. #tofu #trends #growth #food #vegetarian #global #USA #insights #marketResearch #mrx #2024trends #2024 hubs.la/Q02q4xFY0

America is Poised to Embrace Tofu - The Food Institute

Far from a pale brick, tofu is protein-rich, nutrient-dense, and the American palate is slowly waking up to its potential.

foodinstitute.com
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Buffeted by economic trends, consumer goods companies have diversified their M&A strategies, with winners balancing growth and margin expansion. #M&A #CPG #Strategy #growth #expansion #economicTrends #trends #economic #consumerGoods hubs.la/Q02nV1ck0

Consumer goods: A changing landscape for successful M&A

Buffeted by economic trends, consumer goods companies have diversified their M&A strategies, with winners balancing growth and margin expansion.

mckinsey.com
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Veylinx in Chicago! We’re delighted to announce that we are sponsoring Quirk’s Chicago 2024. Use code Q20 for a 20% discount on your tickets. @QuirksMR #Chicago #events #mrx #marketResearch #behavioral #insights #veylinx #conference #Quirks #Quirks2024 #QuirksChicago
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Ramadan Kareem! Wishing all our valued team members and clients a blessed month filled with peace, reflection, and spiritual growth. #Ramadan2024 #RamadanKareem #Blessings
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Here are the top five flavor trends for 2024! #flavours #flavor #trends #beverages #consumer #2024 #innovation #insights #floral #locals #mrx #consumerInsights hubs.la/Q02nT__D0

Innova unveils top 5 trends for 2024

Innova Market Insights identifies five top flavor trends, including floral, fantasy, nostalgic and local flavors, as well as unusual flavor combinations.

supplysidefbj.com
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As part of a broader industry trend toward adapting to evolving consumer desires, three high-profile brands announced major overhauls. #beverages #rebranding #trends #packaging #sustainability #flavours #2024 #insights #marketResearch #mrx hubs.la/Q02nbFNB0

Why Legacy Beverage Brands are Revamping Their Image - The Food Institute

What makes a successful rebrand? Three beverage brands recently relaunched and hope to capture consumer affection, perception, and dollars.

foodinstitute.com
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Despite a relatively strong economy and low unemployment, consumers are buying fewer items—and spending more to do so. #insights #economy #consumers #trends #buyingTrends #ConsumerSpending #cpg #fmcg #marketResearch #mrx hubs.la/Q02mGgzj0

Consumers: Spending more to buy less

US consumers are purchasing fewer items across categories, reflecting subtle shifts in shopping behavior with meaningful consequences for consumer-packaged-goods players.

mckinsey.com
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Veylinx has released a new study revealing which brands that advertised during Super Bowl LVIII saw the biggest ROI. One beer in particular appears to have had a good game bit.ly/4bMH8NU #beer #restaurant #bar #hotel #hospitality #KRGHospitality
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One week to go until our free webinar, “How to Avoid the Cannibalization Trap.” Sign up now to see a brand new approach to driving incremental growth! #webinar #invitation #innovation #incrementality #cannibalization #marketresearch hubs.la/Q02lDDlH0
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Join the Veylinx webinar to discover how you can optimize your incrementality and lift your innovation success. #webinar #incrementality #Innovation #marketResearch #mrx #insights #ProductLaunch hubs.la/Q02ljg3N0
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As Kraft Heinz aims to boost sales, the company is looking for an assist from some of its most well-known and best-selling products. #kraftHeinz #innovation #cpg #CrystalLight #mrx #insights #MarketResearch #SalesBoost #innovation hubs.la/Q02kls2q0

Kraft Heinz debuts first major Crystal Light innovations in more than 10 years

The CPG giant is launching Mixology, Immunity and Energy offerings while redesigning the drink mix’s logo and packaging to help it stand out on shelves.

fooddive.com
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Energy drinks are evolving beyond their traditional high-caffeine, edgy image to cater to a wider audience. #energydrinks #beverages #expanding #reachability #insights #mrx #marketresearch #energy hubs.la/Q02j_w5p0

Energy drinks aim to improve concentration, memory

Energy drinks are evolving with natural ingredients, diverse audiences and brain-boosting benefits.

supplysidefbj.com
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The food and beverage industry is changing rapidly, and the actions companies take this year are likely to play a major role in defining their future. hubs.la/Q02jvqb50 #insights #trend2024 #trend #2024 #mrx #inflation #consumers #beverages #food #cpg

Food trends for 2024: What’s to come this year

Inflation, consumer fatigue over price increases and other factors continue to weigh on companies. Everything from beverages to snacking is set to change in the year ahead.

fooddive.com
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The importance of wellness has surged in the US, UK and China. The primary drivers are Gen Z and millennial consumers. #wellness #beauty #genZ #Millennials #trends #popular #growth #industry #news #insights #marketResearch #mrx hubs.la/Q02j6QGt0

The trends defining the $1.8 trillion global wellness market in 2024

McKinsey’s latest Future of Wellness research examines the top trends shaping the health and consumer wellness industry in 2024 and beyond.

mckinsey.com
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As consumers demand new flavors, Kraft Heinz has identified innovations as the single biggest contributor to generating $2 billion in incremental net sales by 2027. #innovation #insights #mrx #sales #NewFlavors #cheese #mrx hubs.ly/Q02hbxtJ0

Kraft Singles releases new cheese slice flavors for first time in nearly a decade

About 70% of U.S. consumers buying the dairy product are interested in trying different varieties, with flavor being a key factor that influences their purchasing decisions, according to the company.

fooddive.com
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