Why do I believe Blokyz can build a successful IP in Web3?
Got asked this on a call earlier this week. Sat with it for a bit and figured I will just write down where my head is at.
Honestly it's a valid question. There are only a handful of real success stories among Web3 IPs. Pudgy, Clayno, GVC, Chimpers, Quirkies and a few others have done really well; many others have tried, but with limited success.
The biggest problem in my view is distribution. A lot of web3 IPs try to crack it by going after web2 audiences and that bridge is rough. We've seen it from both sides. Our team has spent years scaling IPs for some of the top gaming brands in web2. And a couple of years ago we also bootstrapped a comic marketplace where we onboarded 500+ web2 creators onto web3 monetisation rails. For every creator who came on, we were probably talking to five. Four out of those five would back out the moment web3 or NFTs came up. They thought it was a scam. I believe that changes as the space matures. But right now, that bridge is real.
So we're going the other way. We want to grow inside web3 first. Work with the brands and communities that are already here and make high quality designer collectibles for them.
The collectibles are central to our vision. Something physical you can hold, place on your desk builds a connection that something only digital can't. Currently we are already working with 20+ web3 brands who have over 15M+ users between them. That gives us a way to show up in front of real communities, organically, with something special and tangible in their hands.
We are also building our own universe of characters in parallel that will give us the freedom to explore the IP through various lenses in the long term. But the partnerships and the collectibles is what will give us reach among real collectors early on.
Building an IP takes years. We know that. But if someone asks me why I think we have a shot - this is it!
11.11 today. Another trip around the sun for me.
Woke up to see Blokyz floor up 11.1%, with exactly 1,111 listed (11.11% of supply). Listings have come down a long way from the 18% we saw post final reveal
At this point I am not sure if I keep finding the 11s, or the universe is trying to tell me something 👀
And this was back in June 😂
xitter.cf/Ukj1111/status/2068220…
Have to get the dog to a groomer today.... she's not happy about it, but it's long overdue.
But on my way out, couldn't help noticing the symmetry here.
1,111 followers. 111 following. @Ukj1111. born on 11.11
always had a thing for numbers 😅
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Just my thoughts 💭
Sometimes the greatest opportunities appear when everyone else is running for the exit.
I want to share something from my personal NFT journey because I’ve seen this exact situation before.
A few years ago, I was involved in a project called Yogapetz.
The mint price was around $400 and initially things looked great.
But eventually everything turned.
The floor started collapsing, FUD spread throughout the community and people began losing faith.
Within a couple of months, NFTs that had originally sold for $400 were trading around $50.
Most people saw disaster.
I saw an opportunity.
Instead of selling, I stayed.
In fact during that dip I accumulated over 380 NFTs.
It was a high risk decision, but I had a strategy 🧠
I would only buy when others were fearful, when prices were down,m and when conviction was being tested.
And guess what happened?
A few months later, those same NFTs were selling for around $2,000 each.
Of course nothing last, the project eventually collapsed and those who entered late got burned.
But that experience taught me one of the most important lessons in this space:
Opportunity often appears when others are losing faith but conviction without a strategy is just gambling.
Build your portfolio slowly.
Have a plan.
Understand the risks.
Never invest money you cannot afford to lose.
And don’t let every red candle or negative post dictate your decisions.
Don’t confuse noise with knowledge.
Don’t let people who have nothing constructive to offer influence what you do with your money.
At the end of the day, it’s your money, your risk and your decision.
Now why am I sharing this today?
Because after three years, I’m experiencing that same feeling again.
And this time, it’s with @OriginalBlokyz
I genuinely believe Blokyz has enormous potential, perhaps even greater than what I’ve witnessed before.
The team is not new to this space.
They understand NFTs, they understand the community and they understand what it takes to build.
They could have easily walked away after a successful mint and moved on to something else.
Instead, they chose to stay, continue building and create something meaningful.
That tells me something about their vision and commitment.
And honestly?
I love seeing the floor dip.
While some see a falling floor and panic, I see an opportunity to add pieces to my collection.
It genuinely makes me smile because it gives me another chance to work towards my goal.
I don’t come into Discord to question every decision.
I don’t spend my time spreading doubts or demanding promises about the future.
Nobody knows exactly what tomorrow holds.
But I know why I’m here and I know what I believe in.
My personal target is 100 Blokyz.
I’m currently sitting at 67.
One step at a time.
No rush.
Just conviction, patience and a strategy.
Remember, this is not financial advice.
I’m certainly not a fortune teller and I cannot predict the future.
I’ve taken risks before, I’ve made mistakes and I’ve learned from both.
But here’s the question I always ask myself:
Can you afford the risk?
Can you handle the uncertainty?
Can you control your emotions when everyone around you is panicking?
And most importantly, do you have enough conviction to stick to your strategy?
Because sometimes, the biggest difference isn’t who buys first or who sells last.
It’s who understands why they entered in the first place.
I’m here for the journey.
I’m here to build.
I’m not changing my target.
Let’s see where this Blokyz journey takes us. ❤️
When others are fearful, opportunities may appear. 🧱🔥
UJ retweeted
The Dragon Knights
Dragon knights are some of the most mysterious figures of the Medieval era. The dragon economy rests on their shoulders, which keeps them in constant demand and gives them a status close to celebrity.
To most people, every dragon knight is an enigma. Within the fraternity itself, there are two kinds. Armoured and Bonded.
An Armoured knight wears armour made of dragon scale. It is light as a feather and tougher than steel, and no ordinary weapon can pierce it. Some knights go further and have their armour blessed by mages. In rare cases, by necromancers. A blessed armour grants its wearer magical protection on top of everything the scale already gives.
Bonded knights are sometimes called True Dragon Knights, though mostly by Bonded knights. Becoming one means forming a bond with a dragon. The dragon is often seen near its knight as a small dragon spirit. The real dragon is far too vast and too majestic to be found loitering beside anyone, but the two meet from time to time to keep the bond strong. A Bonded knight is only as strong as the dragon they are bonded to, so their power varies enormously.
To bond a dragon, a knight sets out on a journey that is sometimes an adventure, often nefarious and always dangerous. They must either win the dragon’s admiration through unshakeable courage, or force the bond through strength and deceit.
[Tap the image to see full artwork]
UJ retweeted
今天我收到了 @OriginalBlokyz 精美的礼物,从我打开快递那一刻起,之后的每一个步骤都给了我巨大的惊喜,内心非常愉悦和期待,精美的包装盒子,打开后暖心的卡片,严丝合缝、非常精湛的切割镶嵌技术,玩偶非常有质感,我拼好了每一个磁吸的部件,拿在手里沉甸甸的,惊叹道:This is art!!! 所以非常感谢 @OriginalBlokyz Team !!!
另外,为了不使团队过于骄傲和自满,我坐在电脑前想了2个小时,终于想到了一个缺点,那就是1个不够,太少了,我想要更多!!!😂😂😂
最后我有个奇思妙想,我在拼接这些磁吸部件时感觉非常好,头和身体、手、脚可不可以也能磁吸拼接,那会非常酷。
@OriginalBlokyz @Ukj1111 @Tma_420 @lokithebird
Been meaning to share an update on the NFC chips that are integrating into Blokyz.
This has honestly been one of the exciting parts of the prototyping for me. Over the last 2 months we tested a number of chips across multiple rounds of prototypes. The early ones worked fine when we tried them ourselves, but once more people started testing, the tap was not consistent enough.
Putting the chip in the base would have been the easy way out. It is flat and simpler to do. But we really wanted it inside the figure, so we worked with our factories, played around with different configurations and eventually decided to move to a slightly bigger chip. This required reworking the mould at the top of the head so the chip still sits cleanly in the design.
The NFC chips will serve two purposes for us. Authenticity is one part of it. The second is that the chip will connect every physical Blokyz to the collectible platform we are building, so physical holders will be able to access unique digital experiences that we are building for the ecosystem.
In the next 3-6 months we expect to ship Blokyz physicals to 1500+ more users across many top partner brands. These will be through partner campaigns which will be structured to put them in the hands of power users across those communities, which also means a lot more eyes on the Blokyz NFT collection from people outside our ecosystem.
Excited to start shipping the new generation of our limited edition collectibles out!
We also shared more updates on what we are building at our townhall last week. Catch the details here
xitter.cf/OriginalBlokyz/status/…
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Great to see another Bloky find a loving home. Glad you liked it 🙂
Thank you @Ukj1111 and @OriginalBlokyz team for the physical collectible.
感谢 @originalblokyz 送的实体玩偶!质量真的上乘,制作精美到细节拉满,手感也超棒。
希望以后能和 NFT 一起起飞,把 Web3 收藏再推高一个维度!🚀
#Blokyz #NFT #NFTCollectibles
UJ retweeted
Thanks to @OriginalBlokyz for this gift! Was great to meet team at ApeFest and in NY.
While most people want quick floor pumps. Our goal at @OriginalBlokyz has been to attract and onboard collectors
People who want to be there for the art, the lore, the IP and the physicals.
The next phase of what we do is heavily reliant on our audience being collectors.
We are double downing on art.
Today we sit at roughly 11.5 percent listed. This is the lowest listed in the last month and we continue to see people accumulate.
Long journey ahead but here’s what’s coming next
1. Collectors portal with a gamified experience of collecting traits. We will be adding community rewards and you’ll be able to claim these instantly as you go through different achievements.
2. Our winter drop: Just like openen is a blank silhouette where any artist and come and make it their own. We see blokyz physical as the same. Our aim is to be the funko pop of web3 and the next natural direction is collaborating with the best artists in web3 for limited edition physicals
3. Our first web2 collaboration announcement. One of the biggest games globally has partnered with us to create physicals for their tournament winners. More on this soon.
Super excited for what’s coming.
For us floor isn’t a priority right now because we want to built something that’s sustainable and will grow
UJ retweeted
Happy Diwali from the Blokyz family to everyone celebrating around the world.
Wishing you light, joy, and good times with the people you love. 🪔
Me: “I’ll just buy 5”
Also me, a little later 👀
66 @OriginalBlokyz and counting 😂🙈
When you genuinely love something, somehow collecting becomes a hobby you never signed up for 🤣❤️
I guess self control left the chat a long time ago….
But hey, some people collect memories, I collect @OriginalBlokyz 😆✨
UJ retweeted
Congratulations @gokiaDFX, the first collector to own all 71 archetypes, across 6 eras and 3 factions.
To put that in perspective, only 5 such sets can ever exist. A number of these pieces are 1 of 5, 1 of 10, 1 of 15 and so on. Moreover some of these pieces sat with collectors who have never sold a single Bloky. Gokia found them anyway. Set the trait offers, reached out one by one, and kept going until he had all 71.
When we built this collection, we hoped someone would one day care about it this much. We just did not know who it would be. Now we do.
Truly proud and honoured to have you in the Blokyz family ❤️
With the last addition to my @OriginalBlokyz collection.
I can officially say I collected each one of the 71 archetypes.
Holding 218 Blokyz
71 archetypes
6 1/5 archetypes was a challenge.
I’m I done?👀👀
Blokyz
Celestial
1/10
UJ retweeted
71 different Blokyz archetypes completed by @gokiaDFX!
At first, this huge variety was met with skepticism and rejection, as often happens with anything new.
But think about it.
How does this make less sense than a 10K collection where you can barely tell most NFTs apart, except for a few rare ones?
I think this is a fresh approach for collections, and I’m personally all in on it. (IYKYK, you heard it here first😏)
It’s more fun collecting at Blokyz.
With the last addition to my @OriginalBlokyz collection.
I can officially say I collected each one of the 71 archetypes.
Holding 218 Blokyz
71 archetypes
6 1/5 archetypes was a challenge.
I’m I done?👀👀
Blokyz
Celestial
1/10
Wow. Woke up to this. Congratulations @gokiaDFX ! I know this was not easy.
There are 71 archetypes, and only 5 complete sets like this can ever exist. Moreover, 6 of the archetypes are 1/5s, so owning every single one takes real conviction and dedication.
A few days ago I was helping Gokia find a Chief Shaman, and it took almost two weeks to convince a passionate collector to let go of one. Big thanks to @breyonchain for making that trade happen.
I honestly did not expect anyone to get here so soon, especially even before we have rolled out the collector portal. Feeling quite blessed to see a collector culture at @OriginalBlokyz that already runs this deep.
With the last addition to my @OriginalBlokyz collection.
I can officially say I collected each one of the 71 archetypes.
Holding 218 Blokyz
71 archetypes
6 1/5 archetypes was a challenge.
I’m I done?👀👀
Blokyz
Celestial
1/10
UJ retweeted
Naked is the new normal
Especially on Wednesday
Happy Naked Wednesday @OriginalBlokyz




































