What does it take to unlock more performance? We brought four UBC Thunderbirds to the Titleist Regional Fitting Centre at Northview to find out. See inside the fitting experience. Watch the full video on YouTube: bit.ly/4yCVmeR

On the proving ground. ☑️ 48 players are teeing up a Titleist golf ball this week at the @Baycurrent_Clsc, more than five times the nearest competitor (9). 12 players at Yokohama Country Club have already made the move to the next generation Pro V1 and Pro V1x, as the global validation process for the 2027 models begins on professional tours around the world. #1ballingolf (Source: Darrell Survey)

“I'm able to squeeze even a little bit more out of something that I feel really good about.” @SRTheegala putting 2027 Pro V1 through the paces this week in Japan.👌 #1ballingolf

Most trusted at Medinah. At the @presidentscup, more players across the U.S. and International teams are choosing Titleist golf balls, drivers, irons and @vokeywedges than any other brand. (Source: Darrell Survey)

Unmatched. The #1 ball at the Presidents Cup.

Every week. Season after season. More of the PGA TOUR's best put their trust in the #1ballingolf.

Inspired by the heritage of the game. The Birthplace of Golf Special Edition draws from iconic colors and patterns tied to golf's roots, featuring a LINKSLEGEND Series Members bag, Charleston and Players Merino headwear and a premium zippered pouch... all with a Tartan plaid interior lining. Explore now: bit.ly/4xi0o0h

Birdie-birdie-birdie finish at Bellerive.👌 @Wyndham_Clark brings his Pro V1x to the winner's circle for the third time this season at the @BMWChamps. 🏆 #1ballingolf

The #1 ball on the @LPGA. The #1 ball at the @CPKCwomensopen. At Royal Mayfair Golf Club, the overwhelming majority of the field is trusting a Pro V1 or Pro V1x golf ball, including 13 of the 15 Canadians in the field. #1BallInGolf Source: Darrell Survey

Week 2 of the FedExCup Playoffs. Still the top choice. At the @BMWchamps, more of the PGA TOUR's best are choosing Titleist golf balls, drivers, irons, @VokeyWedges and @scottycameron putters than any other brand. (Source: Darrell Survey)

Top choice of the top 70. In week one of the FedExCup Playoffs, more of the PGA TOUR's best are choosing Titleist golf balls, drivers, irons, @VokeyWedges and @scottycameron putters than any other brand. (Source: Darrell Survey)

Inside an SM11 Short Game Camp. ⛳️ Team Titleist members dialed in their short game with hands-on coaching and a personalized Vokey SM11 wedge fitting at Mississauga Golf & Country Club. Sharpen your game. Experience more. Join #TeamTitleist.

A statement finish. Boosted by five consecutive front-nine birdies, Michael Brennan shoots a Sunday 64 to go -13 over the weekend and win the @WyndhamChamp! In absolute control of his Pro V1, Michael hit 83% of greens in regulation this week at Sedgefield and gained over eight shots on the greens rolling his @ScottyCameron Super Select GOLO 6 prototype. 👌 See you in Memphis, Michael!

An afternoon at Cabot with The Chef. Insights you'll take to every round. Watch the full masterclass with the Short Game Chef on YouTube: bit.ly/4fO2Uns #TeamTitleist

Right where he belongs. 🏆 Jackson Koivun goes 15 under on the weekend to bring home his first PGA TOUR victory by three at the @3MOpen! He was absolutely dialed with his #ProV1, gaining a field-best +9.365 strokes on approach shots this week at TPC Twin Cities.

One Team Titleist member. One GTS fitting. Countless performance gains to uncover. Go behind the scenes at the Titleist National Fitting Centre and see how every detail is optimized to unlock better performance off the tee. Watch the full GTS fitting: bit.ly/4fusuhc

When it matters most. At @theOpen, more of the game's best are playing Titleist golf balls, drivers, irons and @VokeyWedges than any other brand. (Source: Darrell Survey)

A tribute to those evening nines. Our Golden Hour Special Edition collection pairs a Crown Blue base with subtle Sunset Gold accents across a Players S4 StaDry stand bag and headwear. Shop now: bit.ly/4mvimaC

Coming to golf shops July 23. The NEW GTS300 mini driver — designed with both tour player and dedicated golfer feedback in mind — is powered by a larger, more forgiving platform that delivers exceptional distance, control and versatility off both the tee and turf. The new model benefits from a new 305cc clubhead volume and a deeper center of gravity, which work together to increase inertia for improved performance on off-center strikes. Learn more: bit.ly/4w4UCP5