Iconic style made effortless.

New York, NY
Joined August 2009
Our bestselling Karenia sweater puts a sophisticated spin on comfort. Shop all its seasonal colors and more on our gift guide at Theory.com.
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Understated elegance with endless styling possibilities, the Strapless Dress in Admiral Crepe is a go-to for holiday festivities.
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Cashmere is the ultimate everyday luxury. Head to Theory.com to shop all our softest styles.
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Stand out in stripes this holiday season.
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Our cropped take on the trench is proving to be this season's MVP - just ask @clairerose. #InTheory
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Embrace fall's crisp mornings and warm afternoons with light layers to throw on and off as temperatures rise and fall.
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Understated suiting that keeps you polished day to night. @weronikazalazinska #InTheory #TheoryProject
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Smooth to the touch on both sides, our double-face wool cashmere is a luxurious and conscious choice for outerwear. #TheoryforGood
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His and hers. Shop coats at Theory.com.
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The Suffolk Coat: Exceptionally warm and luxuriously soft, this classic style is crafted in responsibly sourced recycled wool Melton.
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Final layers make first impressions. Shop the latest sweaters + coats in store and on Theory.com.
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Lasting Impressions. Step into fall in luxe layers you’ll live in all season long. Shop the latest sweaters + coats in store and on Theory.com.
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Taking Monday in stride wearing the Wrap Trench Coat in Leather.
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Theory Project by Lucas Ossendrijver | Silk Georgette Shirt and Wool Twill Pleated Skirt. Photographed by @fede.daroma
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Power pairings. #TheoryProject by Lucas Ossendjiver.
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Classic, cool, and consiuously crafted - fall suiting never felt so Good. #TheoryforGood.
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A relaxed trench in supple leather is the ultimate upgrade to your fall wardrobe.
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Our iconic, leg-lengthening Demitria pant is now available in denim and more versatile than ever.
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This season, rethink familiar shapes in elevated fabrications that take your look to the next level.
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