@TheMOGLApp

Improve paid social results with Athlete Ads. MOGL helps brands run ads through trusted athlete handles, built around your CPC and CPA goals.

pillar.io/mogl?utm_source=pillar_profile_share
Joined May 2020
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609Media
Athlete influence just became performance media. 🚀 Introducing MOGL Athlete Paid Social: turning athlete handles into high-powered, measurable media channels for brands. Authentic voices. Paid scale. Real performance. The next era of athlete marketing starts now. 🏆
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You want one athlete to build buzz, prove the product, and drive sales. That's three jobs for one person 1/3
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So split them into tiers. Our Organixx grassroots run: 10 athletes, 20 posts, 165,551 organic impressions, 6.81% Engagement Rate vs 2.08% benchmark 2/3
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Stop paying one athlete for three jobs. Learn who goes in each tier and how to split budget: mogl.online/blog/how-to-buil…

How to Build a Tiered Athlete Influencer Strategy

Learn how to build a tiered athlete influencer strategy: anchor athletes start the story, specialists prove it, and a grassroots roster turns trust into sales.

mogl.online
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Why does athlete content that wins organically never get a paid budget? 1/3
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Plan paid before filming. For a game launch, one anchor shoot plus five athletes' TikTok stitches, boosted with paid media, reached 1.1M people and earned 373K engagements. 2/3
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Lock usage rights in the deal, build one hero asset, then run the best posts as ads from the athlete's handle. Here's the workflow: mogl.online/blog/how-to-ampl…

How to Amplify Athlete Influencer Content With Paid Social

Learn how to amplify athlete influencer content with paid social: secure usage rights, build one hero asset, run posts as ads from the athlete's handle, and measure lift.

mogl.online
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Most brands sign college athletes, then stall at the paid step. The deal was never the hard part. 1/3
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NIL deals only pay off when paid usage rights are in the contract. For an SUV campaign, two college football athletes plus paid media on Meta and YouTube drove 25M impressions at a $20 eCPM. 2/3
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Clear eligibility and usage rights first, then buy through athlete handles. Here's the playbook for running paid social with college athletes: mogl.online/blog/how-to-run-…

How to Run Paid Social With College Athletes

Learn how to run paid social with college athletes: clear NIL eligibility and usage rights, buy through athlete handles, and judge results on cost per result.

mogl.online
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Brands pay more to show polished ads people skip. Athlete videos look like posts people actually watch. 1/3
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That gap shows up in CPM. Meta's auction rewards ads people engage with. For ProStyl Sports, athlete UGC run through athletes' handles was the cheapest asset at $0.26 CPC. The full campaign hit $0.36, 76% below benchmark. 2/3
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Stop paying a premium for ads that look like ads. Here's the athlete creator loop, plus a 2026 CPM scorecard: mogl.online/blog/how-to-redu…

How to Reduce CPMs With Athlete Creators in 2026

Lower Gen Z media costs with athlete creators. Learn the creator, handle, and first-party data loop, see ProStyl Sports results, and use a 2026 CPM scorecard.

mogl.online
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Switching ad platforms rarely fixes expensive clicks. Usually the problem is an ad nobody wants to tap. 1/3
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So fix CTR before you chase a cheaper platform. CPC is CPM divided by CTR, and CTR is the half you control. 2/3
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Stop shopping for cheap clicks in the wrong place. See which platforms give you the most room to lower CPC:
mogl.online/blog/best-paid-m…

Best Paid Media Platforms for Lower CPC in 2026

Rank Meta, TikTok, YouTube, Google Search, Snapchat, and Reddit by cost per click, learn the CPC math, and see how one athlete Reel cut CPC 40% on Meta.

mogl.online
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If you double your budget the day an ad starts winning, you might pay more for the same results. 1/3
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So raise spend in steps instead. The ad set keeps its learning, and your CPM doesn't jump while you scale. 2/3
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Stop paying more to grow. Learn how to scale Meta ads without raising your CPMs:
mogl.online/blog/how-to-scal…

How to Scale Meta Ads Without Raising Your CPMs

Scale Meta ads on Facebook and Instagram without rising CPMs. Pace budget, avoid auction overlap, refresh creative, and judge growth on cost per result.

mogl.online
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When CPM jumps, most teams pause their best ad first. That's often the move that makes it worse. 1/3
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So run the cheap checks before touching anything: is the CPM spike real, did an edit reset learning, are your own ad sets competing? 2/3
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Don't panic-edit a spike. Run the first-hour checklist here:
mogl.online/blog/what-to-che…

What to Check First When CPMs Spike

CPMs just spiked? Run six checks in order: confirm it is real, rule out learning resets and auction overlap, then frequency, ad age, and the calendar.

mogl.online
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