Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.
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Joined February 2009
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ARF retweeted
Walked away from the 2026 @the_ARF David Ogilvy Awards with a 100% win rate and the title of most-awarded entrant by total category awards. Call it a run? 😏
6 for 6—3 Gold & 3 Silver were just the tip of the iceberg for VML's presence.
Learn more: bit.ly/4zGqquN
ALT A group of people smiling and holding awards at the 2026 ARF David Ogilvy Awards event. The setting is indoors, and there's a large sign in the background displaying the event name.
ALT A group of five individuals is standing together and smiling at an award event. One person holds a trophy. The backdrop displays the words "David Ogilvy Awards."
ALT A group of four individuals is standing together and smiling at an award event. One person holds a trophy. The backdrop displays the words "David Ogilvy Awards."
ALT A group of three individuals is standing together and smiling at an award event. One person holds a trophy. The backdrop displays the words "David Ogilvy Awards."
If you're an ARF member who's not receiving News You Can Use--our biweekly e-newsletter, you might be missing some of the most pivotal stories in the industry today. Inquire with your member ambassador. #The_ARF #Advertising #AdvertisingResearch #ContextEffects #AI
87% of marketers say MMM is critical, yet only 28% are effective at turning those insights into timely action. Explore what it takes to move beyond slow refresh cycles & fragmented data & build a measurement stack that turns insights into action: bit.ly/ARF110426
Can marketing help build a better world? MSI this so. That's why they are co-sponsoring the 2027 Better #Marketing for a Better World PhD Seminar, exploring sustainability, inclusion, AI and more. Applications close Nov. 1: msi.org/2027-better-marketin… #PhDStudents
ARF retweeted
So privileged to spend time with so many special colleagues yesterday at the @the_ARF sharing stories & memories of industry titan, futurist & human extraordinaire @billharveymedia … fortunately, he’s always with us since there will never be another …
Is #AI influencing purchases more than consumers realize? In a new ARF/MSI study, 59% of surveyed AI-assisted shoppers bought what AI recommended, but only 12% said it changed their mind. Explore the latest Psychology of GenAI research: ow.ly/Jley50ZYwmg #ConsumerBehavior
What if #AI could create content tailored to how you like to read? A new MSI working paper explores how combining consumer behavior and text data can help AI personalize headlines and answers by tone, style and length. Read the research: ow.ly/63nn50ZYtKX #Personalization
Who catches survey fraud and where? A new ARF initiative examines how quality checks work across the survey lifecycle. We're inviting industry organizations to participate in a compendium to help buyers navigate data quality. Get the RFI: ow.ly/W7kC50ZYwzF #DataQuality
What happens when #AI answers your question before you click a link? Tomorrow at noon ET, join MSI for a webinar on how AI-powered search is changing web traffic and what it means for brands and publishers today: ow.ly/BQBq50ZYt8H #DigitalMarketing
Being discovered doesn't guarantee being considered. In her latest Ad Club article, ARF's Tracy Adams explores how AI, trust and relevance are reshaping brand discovery—and why visibility alone isn't enough. Now on the ARF website: ow.ly/MuVj50ZY67x #BrandDiscovery #ARF
Women’s sports are reaching new audiences and creating new opportunities for brands. Join us on Oct. 22 for data-driven insights on changing sports audiences, sponsorship value, shifting fandom and the growing influence of creators. RSVP: bit.ly/ARF102226
Procter & Gamble’s CEO argues that despite rapid changes in media, retail and AI, brand building remains essential and that the fundamentals have not changed. Members, get stories like this to your inbox, ask about News You Can Use: ow.ly/nunY50ZVxVp #Branding #Marketing
Looking for the latest ARF research in one place? Explore the 2025/2026 Research Reports & Resources Compendium, featuring insights on AI, attention, privacy, media, consumer behavior and more: ow.ly/Jixj50ZVuSY #AdvertisingResearch #AI #MarketingResearch #ConsumerInsights
What happens to search advertising when consumers start asking #AI instead of typing keywords? New JAR research finds AI search is favored for advice-seeking queries, pointing to a future where consumer intent may matter as much as keywords: ow.ly/avbg50ZVvEZ #Advertising
Which generation has the highest net worth? According to a new chart by Visual Capitalist, one generation in the US is far more affluent than all others. Members, sign up for News You Can Use our insightful newsletter: ow.ly/ytlH50ZVyps #BabyBoomers #Millennials #GenX #GenZ
The moment we've been waiting for, congratulations to @fairlife "Core Power: Champion Your Recovery" campaign for winning this year's Grand Ogilvy Award! 🏆 Congrats to the winners, we salute your hard work & achievement! See full list of winners: thearf.org/arf-events/arf-da…
Winning Gold in International (For-Profit) is J Sainsbury's PLC/@sainsburys 's for their "Sainsbury's? Are We Made of Money?" campaign. Congratulations! #ARFOgilvys #mrx
Congratulations to the gold winner of Health & Personal Care—@aboutKP on their "A Whole Big Thing" campaign! #ARFOgilvys #awards
#ARFOgilvys Government, Public Service & Non-Profit Gold award goes to The @AdCouncil for their "Agree to Agree" campaign. Congratulations! #awards
Congratulations to @Chase Sapphire Reserve for winning Gold in the Financial Services & Insurance category. Well done on your "Stories Worth Retelling" campaign! #ARFOgilvys #awards
