We’re savvy marketers… AND data devotees, calculated daredevils, creative problem-solvers + experts in human behavior. We’d go on, but we ran out of characters.
Oklahoma City
Joined January 2009
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Discounts might drive bookings. But stories drive loyalty.
Here are some actionable steps that marketers can take to better create an emotional connection ⬇️
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4. Layer emotion with context.
Don’t just show beauty; show why it matters. Pair awe-inspiring landscapes with stories of preservation. Highlight cultural traditions alongside the people who sustain them. Make travelers feel like they'll be part of it all.
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CEO @timberney recently sat down with the Deconstructing Data team to share VI’s approach to data-driven strategy.
From behavior-change marketing to personalized public messaging, Tim breaks down how brands can turn insights into real impact.
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Listen to the full episode here: open.spotify.com/episode/322…
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Stop sending emails.
Start telling stories.
@Just_Jacq explains how behavior-driven storytelling makes every message count. More insights in @Forbes: bit.ly/4rnDli2
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“In a crisis, consistency beats speed.”
@Just_Jacq shared insights on how to manage a pivot during a crisis effectively in @Forbes.
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Read more on how to ensure the pivot is intentional rather than chaotic: forbes.com/councils/forbesag…
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Coming to you LIVE!
Don't miss @justjacq live on The Connectors Pulse tomorrow at 9:45am CT with Christine LaVopa.
Jackie and Christine will discuss behavior change, personal branding and a whole lot more. Tune in here: bit.ly/48w0Uhz
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Too many hiring decisions are based on prestige rather than practicality.
VI President @justjacq graced the cover of @HRFuturemag with her piece on hiring beyond the resume. Here are a few of our favorite quotes ⬇️
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"Too many hiring decisions are based on prestige instead of practicality. But if you want employees who will outwork, outthink and outperform the competition, you need to look beyond the degree."
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Not just a marketing leader — our president @justjacq has an eye for fashion too.
She was featured in Martha Stewart with her take on thrifting smart: marthastewart.com/clothes-to…
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