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Strategy

@StrategyOnline

Strategy Magazine uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community.

 Canada
strategyonline.ca
Joined January 2009
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New post: Mucho Burrito builds appetite appeal beyond cliches strategyonline.ca/2026/05/01…
Mucho Burrito builds appetite appeal beyond cliches

Mucho Burrito builds appetite appeal beyond cliches

Mucho Burrito’s new national campaign emphasizes its use of real ingredients without shortcuts while sidestepping the common vernacular of the ...

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New post: TD wins Jays fans’ upvotes by dialing back the green strategyonline.ca/2026/05/01…
TD dials back the green to win Jays fans’ upvotes

TD dials back the green to win Jays fans’ upvotes

Rarely does one of the country’s largest corporations receive rave reviews – or much positive attention at all – on ...

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New post: The Hive shutters traditional-ad services to go fully experiential strategyonline.ca/2026/04/30…
The Hive shutters traditional-ad services to go fully experiential

The Hive shutters traditional-ad services to go fully experiential

The Hive is stepping away from traditional advertising to double down on what it says is its fastest-growing business: field ...

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New post: Reitmans unveils new logo, store concept for centennial year strategyonline.ca/2026/04/30…
Reitmans unveils new logo, store concept for centennial year

Reitmans unveils new logo, store concept for centennial year

Reitmans is continuing its 100th-anniversary celebration by unveiling a new logo for the brand alongside the launch of its latest ...

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New post: Marketer Moves: BDC appoints VP of brand events and partnerships strategyonline.ca/2026/04/30…
Marketer Moves: BDC appoints VP of brand, events and partnerships

Marketer Moves: BDC appoints VP of brand, events and partnerships

BDC brings aboard former Sun Life marketer in senior marketer/brand role Anne-Marie Buchanan is joining the Business Development Bank of Canada ...

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New post: Chiquita brings shareable showcase to CPMA trade show
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New post: Pomp & Circumstance launches RTD to toast 10 years in business strategyonline.ca/2026/04/30…
Pomp & Circumstance launches RTD to toast 10 years in business

Pomp & Circumstance launches RTD to toast 10 years in business

Pomp & Circumstance is marking its 10-year anniversary with the launch of Pomp, a vodka spritzer inspired by the client ...

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New post: WPP’s Canadian revenue dips 13.8% in first quarter strategyonline.ca/2026/04/29…
WPP’s Canadian revenue dips 13.8% in first quarter

WPP’s Canadian revenue dips 13.8% in first quarter

Photo courtesy WPP WPP reported a 6.6% year-over-year revenue decline in the first quarter, with Canada emerging as one of the ...

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New post: Omnicom Q1 revenue boosted by media as advertising declines strategyonline.ca/2026/04/29…
Omnicom Q1 revenue boosted by media as advertising declines

Omnicom Q1 revenue boosted by media as advertising declines

Photo courtesy of Omnicom Omnicom’s first-quarter results showed integrated media accounted for more than half of the company’s revenue, while executives ...

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New post: Lung association leans on teachers, parents to counter vaping myths strategyonline.ca/2026/04/29…
Lung association leans on teachers, parents to counter vaping myths

Lung association leans on teachers, parents to counter vaping myths

The Canadian Lung Association (CLA) is taking an indirect approach to tackling teen vaping, by turning to the adults in ...

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New post: Sporting Life appoints NFA as its new creative AOR strategyonline.ca/2026/04/29…
Sporting Life appoints No Fixed Address as its new creative AOR

Sporting Life appoints No Fixed Address as its new creative AOR

Sporting Life has named Toronto’s No Fixed Address (NFA) as its new creative agency of record to support the Canadian ...

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New post: Centre-aisle seafood is getting a colourful, global glow-up strategyonline.ca/2026/04/29…
Centre-aisle seafood is getting a colourful, global glow-up

Centre-aisle seafood is getting a colourful, global glow-up

Centre-aisle seafood is not usually associated with globetrotting, punchy branding or beachy aesthetics. However, a number of shelf-stable brands are ...

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New post: Marketer Moves: New CMOs join North York General Foundation and Booch strategyonline.ca/2026/04/28…
Marketer Moves: New CMOs join North York General Foundation and Booch

Marketer Moves: New CMOs join North York General Foundation and Booch

Jennifer Lee joins North York General Foundation North York General Foundation (NYGF) has named Jennifer Lee as its new CMO as ...

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New post: Oxford Properties unifies operations with brand refresh strategyonline.ca/2026/04/28…
Oxford Properties unifies operations with brand refresh

Oxford Properties unifies operations with brand refresh

Oxford Properties is revamping its visual identity to unify its investment and operating platforms under a single visual system. The 66-year ...

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New post: Bayer is betting on efficacy and trust in a price-sensitive market strategyonline.ca/2026/04/28…
Bayer is betting on efficacy and trust in a price-sensitive market

Bayer is betting on efficacy and trust in a price-sensitive market

With more Canadians taking self-directed approach to their health, consumer brands are navigating a more complex landscape shaped by fragmented ...

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New post: Tourism PEI ties landmarks to hockey tropes for NHL playoffs strategyonline.ca/2026/04/28…
Tourism PEI ties landmarks to hockey tropes for NHL playoffs

Tourism PEI ties landmarks to hockey tropes for NHL playoffs

Tourism Prince Edward Island is connecting itself to the spirit of our national game, leveraging the province’s status as official ...

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New post: Popeyes Canada taps anime fandom with One Piece collab strategyonline.ca/2026/04/27…
Popeyes Canada taps anime fandom with One Piece collab

Popeyes Canada taps anime fandom with One Piece collab

Popeyes Canada is turning to anime to deepen its cultural footprint, creating a One Piece collaboration for a limited-time menu ...

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New post: PC Optimum appeals to Gen Zs, millennials with Disney gaming hub strategyonline.ca/2026/04/27…
PC Optimum appeals to Gen Zs, millennials with Disney gaming hub

PC Optimum appeals to Gen Zs, millennials with Disney gaming hub

Loblaw’s new PC Optimum Games Hub is using some of Disney’s most memorable characters in an effort to deepen engagement ...

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New post: Picton Investments applies ethos to Rugby Canada partnership strategyonline.ca/2026/04/27…
Picton Investments applies ethos to Rugby Canada partnership

Picton Investments applies ethos to Rugby Canada partnership

Picton Investments is extending its outlook beyond property portfolios through a new partnership with Rugby Canada that calls on fans ...

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New post: IKEA turns snack ads into before-and-after storage stories strategyonline.ca/2026/04/27…
IKEA turns snack ads into before-and-after storage stories

IKEA turns snack ads into before-and-after storage stories

IKEA is turning other brands’ ads into a shared promotional moment. A new out-of-home-led campaign by Rethink, places digital billboards for ...

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