Spiracle

Most companies build their story backward. They start with marketing and hope it becomes true inside. @Andy_Siegel made the case for starting inside at our event with the @CBJnewsroom. Every function either reinforces it or works against it. #OrganizationalStory #FounderLed

Most video projects that underperform go off track weeks before the shoot. Here are the five questions we work through with every partner before a single shot gets planned: spiraclemedia.com/pre-produc… #VideoProduction #VideoStorytelling #MarketingContent #marketing #VideoContent

Fifteen years, three shifts, one reason: partners needed something different, not whatever was trending. That's the real test for who you trust with your business. Read more in this latest article: spiraclemedia.com/who-to-tru… #MarketingStrategy #SmallBusiness #Storytelling

Fall makes everyone feel behind. The instinct is to add more. Our latest post argues the opposite: three questions to ask before anything new makes the list. spiraclemedia.com/finish-the… #MarketingStrategy #ContentStrategy

Our partnerships in the creative space allow us to flex up and down depending on the opportunity. We’re really excited about this spot with NASCAR driver @RossChastain that debuted earlier this season at Richmond! #DriveSmart #NASCAR #VideoProduction #Storytelling

There's a difference between being known and being admired. That difference was in the room at the @CBJnewsroom's Most Admired CEO Awards, where we were once again a presenting sponsor and co-presenter. Thankful to play a small role in the night. Congrats to all the winners!

Authenticity isn't tone. It's foundation. When it's missing, audiences feel it before they can name it. The trust gap shows up in performance first. Read more in our latest blog: spiraclemedia.com/how-authen… #Authenticity #BrandStorytelling #ContentMarketing #VideoStrategy

Thanks to the support of so many of our friends, families, and partners - Spiracle surpassed the 10K mark to fully fund a WISH with @MakeAWish_CWNC! Up next, we'll begin the process of capturing the wish journey from start to finish! #VideoContent #Marketing #Storytelling

Great work starts before the camera rolls. Clear audience. Clear message. Clear purpose. Shoutout to @RickGuile and the crew for leading a strong Spiracle production with @RiteRug featuring @ZaneSmith. #VideoProduction #Storytelling #MarketingContent #CreativeCollaboration

Not an April Fools joke. Some stories need the big moment. Others need momentum. That’s why we built around both. High-end storytelling + Content Lab for steady short-form video. Find out more: spiraclemedia.com/contentlab #VideoProduction #ContentStrategy #Marketing #VideoContent

15 years of Spiracle. A lot has changed. What hasn’t changed is how we approach the work. Thank you to all our friends, partners, and teammates who have been a part of the journey. Here’s a bit of what we’ve been working on lately. #VideoProduction #Storytelling #Content

Showing up isn’t the hard part. Getting someone to stay is. New article on the psychology behind scroll-stopping video and why the first seconds matter. Read here: spiraclemedia.com/psychology… #VideoContent #Storytelling #ContentStrategy #VideoProduction

Versatile monthly video is at the core of our work. With partners like Central Piedmont Community College, we create content that works for departments & programs in one connected system. Learn more about the Content Lab: spiraclemedia.com/content-la… #ContentStrategy #VideoContent

A behind-the-scenes look from a shoot we’re really excited about. We spent a few days with our partners at Habitat for Humanity of the Charlotte Region capturing multiple commercial spots, and the energy was incredible. Share soon.... #Storytelling #VideoProduction #Content

Our CEO, @TimBaier, recently joined other thought leaders for the @CBJnewsroom's Table of Experts to discuss the rise of AI and the need for authentic human connection. Read the full article for more insights: lnkd.in/eqS77Mrm #AImarketing #storytelling #Content

AI can make video production faster, but is faster always better? We explore how AI is reshaping editing & content creation, and why authenticity is still the key to connection. Read more: spiraclemedia.com/ai-authent… #SocialVideo #AI #Marketing #Storytelling #VideoProduction

We were happy to once again be a sponsor of the @CBJnewsroom's Health Care Heroes event. It continues to be one of the most meaningful evenings of the year, recognizing people whose work is transforming lives across our community.

Every interview, every laugh, every little behind-the-scenes moment = content gold. The trick? Knowing how to stretch it. We put together 6 ways to make your monthly content work harder (without reinventing the wheel). spiraclemedia.com/6-ways-to-… #Videoproduction #marketingtips

No matter the size of your project, we have you covered. From intimate interviews to full-scale productions, our crews bring expertise and passion to every shoot. This recent shoot brought together a talented team! #VideoProduction #Storytelling #MarketingContent #Advertising

According to HubSpot’s 2025 State of Marketing Report, short-form video and visual storytelling are delivering the highest ROI, especially with Millennial and Gen Z audiences. #VideoProduction #VideoStorytelling #MarketingContent