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Saatchi X London

@ShopperX

We create strong emotional connections, overcoming purchase barriers and encouraging sustained behaviour change. Welcome to the heart of shopping!

 London
saatchixlondon.wordpress.com/
Joined August 2009
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Doing Differently: The new recipe for winning creative wp.me/p2YtMC-wl
Doing Differently: The new recipe for winning creative

Doing Differently: The new recipe for winning creative

Last week saw us celebrate at the MAA Best Awards alongside our colleagues at Saatchi & Saatchi, and this was a proud and defining moment for us, for three main reasons. Firstly the campaign, F…

saatchixlondon.wordpress.com
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Asda to launch unmanned click and collect sites wp.me/p2YtMC-wh
Asda to launch unmanned click and collect sites

Asda to launch unmanned click and collect sites

In recent years, click and collect has become a simple way for shoppers to grab their groceries without the hassle of having to wait at home for a home delivery, or go in-store and do a full shop. …

saatchixlondon.wordpress.com
Building the store of the future wp.me/p2YtMC-w7
Digital in-store – Where it does and doesn’t work wp.me/p2YtMC-w2
Digital in-store – Where it does and doesn’t work

Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technolo…

saatchixlondon.wordpress.com
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Get set. Go save the high street. wp.me/p2YtMC-vX
Get set. Go save the high street.

Get set. Go save the high street.

By Tim Clegg, Creative Director, Saatchi & Saatchi X London. It’s been hard to avoid having an opinion on this year’s crop of retailer Christmas campaigns which have been hotly debated by…

saatchixlondon.wordpress.com
Suppakids Sneaker Boutique wp.me/p2YtMC-vT
Suppakids Sneaker Boutique

Suppakids Sneaker Boutique

You don’t need to have kids to love this idea, Swiss architecture firm ROK has completed the Suppakids Sneaker Boutique in Stuttgart, making it a go to place to shop kid’s trainers.   If you’r…

saatchixlondon.wordpress.com
What is ‘Disruptive Innovation’ supposed to mean? wp.me/p2YtMC-vN
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Impress the boss with some whisky wisdom wp.me/p2YtMC-vJ
Impress the boss with some whisky wisdom

Impress the boss with some whisky wisdom

You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggest…

saatchixlondon.wordpress.com
Hermes creates an impossible store online wp.me/p2YtMC-vE
Hermes creates an impossible store online

Hermes creates an impossible store online

Over the past few months, we’ve seen a lot of innovation in retail, and one example that has particularly stuck with us, came from luxury fashion retailer, Hermes. Hermes have recently launched the…

saatchixlondon.wordpress.com
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Harrods Luxury Bespoke Experiences wp.me/p2YtMC-vz
Harrods Luxury Bespoke Experiences

Harrods Luxury Bespoke Experiences

‘Made with Love’ is Harrods’ latest campaign which was launched on 17th July and that will celebrate luxury brands craftsmanship. Running for one month long, a selection of luxury…

saatchixlondon.wordpress.com
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The World’s Most Intimate Martini Bar wp.me/p2YtMC-vv
The World’s Most Intimate Martini Bar

The World’s Most Intimate Martini Bar

Building on their pop-up Boulangerie in Shaftesbury Avenue last year, Grey Goose are now taking to the road with ‘The World’s Most Intimate Martini Bar’. However this time there’s an additional ele…

saatchixlondon.wordpress.com
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Never miss a great night out wp.me/p2YtMC-vs
Never miss a great night out

Never miss a great night out

“Where to now?” You’ve probably heard it said or likely said it yourself a fair few Saturday nights. Well, now Heineken has just the answer… Yesterday they launched their @wherenext tool on twitter…

saatchixlondon.wordpress.com
Fitting rooms beyond the walls wp.me/p2YtMC-vn
Fitting rooms beyond the walls

Fitting rooms beyond the walls

Fancy test driving your outfit before making the purchase? UNIQLO are letting you do just that with new GU fitting rooms in Japan. Shoppers can try on up to three pieces of clothing and then take t…

saatchixlondon.wordpress.com
A gift for you on our birthday wp.me/p2YtMC-vh
A gift for you on our birthday

A gift for you on our birthday

Magnum, the ice cream brand, has just opened a concept store in Selfridges to celebrate its 25th birthday. They decided to celebrate it by creating a ‘Make my Magnum’ store, which offers shoppers t…

saatchixlondon.wordpress.com
The World’s first Instagram Website wp.me/p2YtMC-ve
The World’s first Instagram Website

The World’s first Instagram Website

Ikea have found a new way to utilizing existing technology and social media. They’ve created the world’s first website on Instagram, a place where photography is king and the tagging feature can be…

saatchixlondon.wordpress.com
Planning the perfect family holiday wp.me/p2YtMC-v8
Planning the perfect family holiday

Planning the perfect family holiday

  Planning the family holiday has changed a lot in the last 15 years. Once upon a time it was a visit to a local travel agent to return home armed with brochures for everyone to ponder over. T…

saatchixlondon.wordpress.com
Hot Wheels & Europcar launch car rental for kids wp.me/p2YtMC-v0
Hot Wheels & Europcar launch car rental for kids

Hot Wheels & Europcar launch car rental for kids

Can you imagine letting your child rent a car for the family holiday?! Well Europcar are allowing them to do just that. Europcar has partnered with Mattel’s Hot Wheels to launch the first ‘car rent…

saatchixlondon.wordpress.com
Sharing tips and bits on how to better market to mums and get them buying
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Supermarket – Packaging = German efficiency wp.me/p2YtMC-uW
Supermarket – Packaging = German efficiency

Supermarket – Packaging = German efficiency

Have you ever asked yourself why cucumbers in a supermarket are wrapped separately? Well, maybe not, but it’s a valid question, considering that each European person produces 250 kg of packaging wa…

saatchixlondon.wordpress.com
Seduction on the shop floor wp.me/p2YtMC-uO
Seduction on the shop floor

Seduction on the shop floor

Whether it is the feel of softly textured fabric, the smell of new leather, the cool touch of glass or sinking into squishy, plump sofas, there is no doubt that exploring a homeware store is a feas…

saatchixlondon.wordpress.com
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