Empowering marketers to engage high-value audiences and build lasting connections with precision & confidence.
Portland, OR
Joined July 2011
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Identity isn’t static. As customer profiles change, loyalty strategies must adapt. In Total Retail, SheerID’s Lara Compton breaks down why audience verification and data orchestration drive growth.
Build a disciplined data activation strategy:
bit.ly/4gxrz1a
AI is only as good as the data you feed it, and fewer than half of enterprise businesses consider themselves AI-ready.
In CRM magazine, our CRO Rebecca Grimes shares how to turn verified zero-party data into genuine experiences.
bit.ly/3T0TihP
Treating big-box stores as the final stop? You're leaving relationships behind. 📉 Smart brands use third-party retailers and aggregators for acquisition and transition those anonymous buyers to owned channels to build long-term loyalty.
sheerid.com/business/blog/ho…
80,000+ verified students in 5 months. 🚀 DPG Media flipped the script: free, verified access for students with SheerID.
The result? 40k subscribers in 48 hours. 📈
By offering frictionless access, they’re rebuilding media habits from the ground up.
bit.ly/4f29fNe
ALT A person in a hat smiles while looking at a smartphone. The image includes logos for SheerID and DPG Media. Text reads, "DPG Media’s roadmap to verified growth," with a button stating, "Read the full customer story.
In the latest article on [TAG] What’s New in Publishing, Imke Rodermans shares how DPG Media is championing media literacy for Gen Z students. With SheerID, they welcomed 80k+ verified subscribers in 5 months (including 40k in the first 48 hours!) 📈
bit.ly/4um70J9
How do brands break through the noise? Stop looking at what customers spend and start looking at who they are. Our VP of Product Management & Operations, Alessandra Jacques shares how in her latest chat with The Agile Brand with Greg Kihlström.
bit.ly/4teGtwH
From industry trailblazers to community pillars, follow along all month as we share the women who have helped shape team SheerID. 💜 #WomensHistoryMonth
Neon lights & endless insights—we’re hitting Vegas for @Shoptalk! 🎰
Visit booth #2171 (across from the Swag Store) to see how modern loyalty programs build meaningful customer relationships that evolve through various life stages. 🛍️
Come say hi! 👉 spring.shoptalk.com/page/att…
From industry trailblazers to community pillars, follow along all month as we share the women who have helped shape team SheerID. 💜 #WomensHistoryMonth
In her recent article in Customer Think, our Chief Revenue Officer Rebecca Grimes explains how to overcome the 'wait-and-see' buying habit where customers delay purchasing until the next sale by recognizing them with offers that build long-term loyalty.
bit.ly/4s5KuDt
We recently wrapped an incredible All-Company Kick-Off in Portland where we reflected on a banner year and aligned on our vision for the road ahead.
From fireside chats with @ThriftBooks & @SleepNumber to our gala awards, the energy was electric. 2026, we’re ready for you. 🚀
From industry trailblazers to community pillars, follow along all month as we share the women who have helped shape team SheerID. 💜 #WomensHistoryMonth
Today, we’re kicking off our journey as an Audience Data Platform! Our new ADP isn’t just a marketing tool—it’s our commitment to smarter, permissioned marketing. 😌☁️
Read our full press release: sheerid.com/press/adp-launch…
There’s a better way to segment your audience. 🔍
Verified, first-party data goes beyond basic demographics and taps into the communities your customers identify with. Verified, first-party data lets you move past broad assumptions and deliver messaging that truly resonates.
Are you curious how this data can power more relevant, meaningful campaigns? Check out our latest blog post from Chris Oliveira to learn how brands are using insights from trusted communities: bit.ly/4er42KV
📰 Big news from The Wall Street Journal! This new report shines a light on how student verification helps brands reduce fraud and build lifelong relationships with customers.
Read it now: on.wsj.com/3WYjTeK
ALT A graduation cap with sticker logos of large brands on the top. Next to it, the logo of the Wall Street Journal and a quote, “Most streaming services working with SheerID retain more than 90% of their student customers after they graduate and have to pay full price.”
SheerID retweeted
NASCAR is shifting gears to attract Gen Z college students with exclusive discounts and premium experiences. @SheerID explains how the stock car racing brand’s innovative approach is creating buzz and building loyalty among younger fans.
adweek.com/partner-articles/…
Mack Weldon is taking it "Back to Basics" with an amazing offer just for students! From 7/21 to 8/4, enjoy a special 25% off on orders $150+ 🛍️. Perfect time to upgrade your essentials with premium quality gear.
Are you a student? Check out the offer: bit.ly/3LHTjzQ