ChatGPT dropped UTMs, so that direct spike you're about to see isn't brand lift...
ChatGPT links aren't passing UTM parameters and tracking anymore
seroundtable.com/utm-paramet…
AJ Ghergich retweeted
Finally, @seroundtable published a story on this after @nozzleio published original research: seroundtable.com/third-party…
This wrecks the data in tools like Ahrefs Site Explorer and SEMrush. It's now all suspect and must be heavily scrutinized before used to make biz decisions.
Something is definitely wrong with @ahrefs rank tracking today. Every site we work with has "tanked" in Ahrefs, but when we spot check, rankings are fine. Realize this is a challenging time for rank trackers in general, but would appreciate proactive comms from the Ahrefs team.
We Finally Know the #1 Ranking Factor for AI and LLMs.
Across 100 industries, 16 LLMs, ChatGPT's web interface, and Google AI Overviews, I found the same pattern over 20,000 times:
The top-recommended sites have backlinks and brand mentions on pages that are more relevant to their industry.
And yes, that includes brand mentions without a link.
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This kind of research involves more complexity and more layers than usual. So, I _highly_ suggest you take 12 minutes and watch the video.
Seriously. I can almost guarantee you will learn a lot about how LLMs work.
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If you understand how LLMs are trained, this is _exactly_ what you would expect.
But, until today, we've had to rely on our intuition for that guidance.
That's no longer the case. We now have concrete evidence that this is the primary ranking factor for AI and LLMs.
In the end, for AI search visibility, your SEO, link building, content, PR, and reputation teams all need to be on the same page about who you're trying to reach and how you want to be referenced.
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That's also what I built OppAlerts to help you do. It brings semantic similarity to your brand monitoring, competitor research, and link prospecting, so you can find opportunities most relevant to your business and target market.
Tomorrow, I'll have the blog post with all of the data.
Next week, I'll have a much longer video - probably about an hour - helping you and other marketers understand how AI and LLMs work at a much deeper level. This 12-minute video is a small sample of that.
Follow to stay tuned for all the updates around this and future research as well.
If you don't want to watch the video, or want a text version, the blog post is in the top comment.
AJ Ghergich retweeted
I just self-hosted @openseo_so on Cloudflare 🔥
for $0/month I get:
→ site audit
→ ai visibility
→ backlink analysis
→ keyword research
stop paying $100+ for Ahrefs
AJ Ghergich retweeted
An SEO expert, a GEO bro, and an AEO guru walked into a bar near me.
The SEO expert had a beer.
The GEO bro copied him and had a beer, then claimed that he invented beer.
The AEO guru spammed Reddit, had a beer, drunk all the spirits, smashed the bar up, set it on fire, then posted a case study about how the press coverage of the bar burning to the ground had caused its citations to skyrocket 400% in ChatGPT over a 6 week period.
I meant to write a lot more, but this will do for now: dejan.ai/blog/prompt-trackin…
AJ Ghergich retweeted
Google updates creating helpful, reliable, people-first content with new main content section and how search quality raters review it
seroundtable.com/google-help…
AJ Ghergich retweeted
SEO, I'm going to repeat this again.
CREATE AN AI INSTRUCTIONS PAGE NOW!!!
It can dramatically influence the AI Overviews appearing for branded searches.
AJ Ghergich retweeted
SEO News: Google Search Console just added a new "Multimodal" filter to the Performance report.
Opening the Search type filter now splits the "Web" option into two: Text-based and Multimodal.
Google's definition: "Web-multimodal tracks search results triggered by a query that uses an image, photo, or screenshot. Text-only queries are tracked as Web text-based."
In practice, that means you can finally isolate discovery coming from:
• Google Lens
• Circle to Search on Android
• Image uploads to Google Search
• The Chrome right-click "Search this image" option
One important caveat before you get excited: there's no query data for multimodal traffic. Google's own docs say the queries dimension isn't available for this search type (even though there is oddly a column for it), because these searches use images rather than text. So you'll see impressions, clicks and positions – but not the actual search queries.
Why it matters: visual search has been unclear in GSC until now. If your business lives on products, packaging, screenshots, plants, parts, artwork, or anything people point a camera at, this new report gives you a better idea of the size of this channel.
Check whether the filter has reached your property – it's rolling out gradually, and I'm now seeing it for several accounts.
Is multimodal traffic already showing in your Search Console?
h/t @rustybrick
AJ Ghergich retweeted
Google September 2026 spam update 👾 is rolling out and it will take 2 weeks to roll out - we saw this coming, I think...
seroundtable.com/google-sept…
AJ Ghergich retweeted
The Perfectly Optimized Page For AEO:
- Optimized Title / H1
- Key Takeaways
- Structured Content Formats
- Freshness Updates
- FAQs
AJ Ghergich retweeted
What actually matters for ranking on Google in 2026?
Thrilled to share my insights alongside 130 other SEOs in the latest expert survey from @CyrusShepard.
Read the full breakdown: signal.zyppy.com/p/google-ra…


























