News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: https://xitter.cf/t.co/8wbgTyOm6j
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Joined March 2007
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SEO automations can save time, but the useful question is:
👉 which tasks can run on rules, which benefit from AI, and which need approval?
Here's a practical way to automate audits, research, content, links, and reporting without losing control of the output 🧵
AI is reopening software shortlists.
63% of buyers who already had vendors in mind added another through #AI.
Why showing up in the answer isn't enough, by @Kevin_Indig: searchengineland.com/how-sof…
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Search volume can put the wrong topics at the top of your #SEO content roadmap.
The best fix: build it around revenue instead, and give every page a job.
Here's the framework, in 6 steps 🧵
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Step 6: Reprice every quarter.
Compare your estimated click, conversion and close rates with real ones once pages have had time to rank.
Assumed 6% CTR with an AI Overview and got 3%? Rerun every AIO topic at 3% and see if the order changes.
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Is your roadmap sorted by volume or revenue right now?
The full guide adds where to pull every input, a GSC regex for decision-stage queries, and when volume should still lead ⬇️
searchengineland.com/build-s…
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Rankings jumping around this week? That's expected.
Google's November core update is still rolling out, and @rustybrick says this one will be a big one 👇 #SEO
searchengineland.com/google-…
In a study, @Optmyzr sorted 578 million #GoogleAds changes by who made them: a person or automation.
What that says about what to automate, live at SMX Next 👇
Free, one day only, Nov. 18:searchengineland.com/smx/nex…
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Google's November 2026 core update is rolling out now.
It applies globally to all languages and may take up to 2 weeks to finish.
Timeline + Google's guidance and past updates: searchengineland.com/google-…
ChatGPT just turned image-generation wait time into ad space.
Visual ads show while your image loads, then vanish once it's ready. #PPC
Screenshots and video of the format, live: searchengineland.com/chatgpt…
Search Engine Land retweeted
People read the AI answer first. Then most of them click anyway.
New @fractlagency and Search Engine Land research (1,007 U.S. adults, ~11,100 research queries) shows how the click has changed, and what it means for your content 🧵👇
