Social media died four years ago and for the last four years we’ve been in interest media. You no longer get the content on your feeds from the people you follow like your cousin or your best friend from middle school. You get content based on what you’ve recently been into. Interest media is the term that’s used for the current state of what it was known as social media. Where you get content that’s based on what you’re currently interested in. This is the current state of the internet and very important because interest media allows platforms to keep users on the platform longer because you’re seeing things you’re actually into now, not people you used to follow. Your ability to change what you’re seeing in your feed is very, very, very real and all you have to do is use the search function in these platforms and search new topics and engage with that content. Or use the explore page and engage with it. Or control “not interested” in the content that you’re no longer interested in. I do think people eventually will get tired of this and I predict that long-term platforms are going to have both an interest media feed and a social media feed, aka people that you want to follow. I think a double-feed platform is inevitable.