Optimizing DTC eCom Brands with AI Automations/Rapid 2X. Get the Rapid 2X Protocol: https://xitter.cf/t.co/11RCWRYdZZ The Book: https://xitter.cf/t.co/Vt27VsTbex
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Joined February 2009
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HexClad's founder says investors laughed him out of offices. The Business Journal puts 2024 revenue at $550M.
5 moves, plus the claims that reached court.
Narrated in an AI version of my voice. Not affiliated with HexClad.
What doubt do your shoppers keep quiet?
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Stop copying HexClad's $179 to $699 ladder
Start with actual orders. Captured Oct 3, 2026: $179 pan value; $699 set price.
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If your CPMs rise 2x and your cost per customer rises 4x, the gap is your creative and your offer.
The auction charges you for being ignorable, and that's a bill you can lower this week.
Narrated in an AI version of my voice.
Full video: youtu.be/40w1ZqDz96w
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Before you freeze your store on Nov 16, you have seven days to find what breaks.
Your cart flow won't break loudly. It'll underperform silently.
Narrated in an AI version of my voice. Not affiliated with any brand shown.
When did you last abandon your own cart on a phone?
🤖 Made with AI
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One ad is a bet.
6 angles for Black Friday:
problem, demo, customer voice, gift, founder, offer.
🤖 Made with AI
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An unused welcome code need not stay buried in an inbox.
Shop shows unused discount codes from your forms and emails in a shopper's Shop account. Add Sign in with Shop to Shopify Forms or Klaviyo.
Shopify visuals.
AI voice; my script. Not affiliated with Shopify.
🤖 Made with AI
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Hide the deal, not the page.
Publish your Black Friday page today. Put the event, the date and a first-alert signup on it. No discount yet.
🤖 Made with AI
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Three signs you're not ready for Black Friday:
1. Over 20% of tickets are the same 4 questions, no macro
2. Approvals for anything under $500
3. Next week's Klaviyo calendar still empty on Friday
🤖 Made with AI
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Take a $100 product at a 60% margin. That's $60 of gross profit.
20% off, you keep $40. Match a competitor at 40%, you keep $20, so you need 3x the units just to stand still.
Narrated in an AI version of my voice.
Full video: youtu.be/H7uiOaxZX7U
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For Grok 4.7 on HIGH fans, Agent vs Bash run results:
2.71x faster to go BASH route vs Agent.
Interesting find: Switching the orchestrator to use bash to spawn work with a model-worker from "agent" (or subagent) cuts down completion time of the task by more than 50%. I tried this in Claude Code where the orchestrator was spawning subagents to work in parallel using gpt models, claude models. @bijanbowen @theo ... Did you guys try and experiment with this?
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Sabir Semerkant retweeted
Interesting find: Switching the orchestrator to use bash to spawn work with a model-worker from "agent" (or subagent) cuts down completion time of the task by more than 50%. I tried this in Claude Code where the orchestrator was spawning subagents to work in parallel using gpt models, claude models. @bijanbowen @theo ... Did you guys try and experiment with this?
For deepseek v4.1 flash fans: Agent vs Bash run.
Interesting find: Switching the orchestrator to use bash to spawn work with a model-worker from "agent" (or subagent) cuts down completion time of the task by more than 50%. I tried this in Claude Code where the orchestrator was spawning subagents to work in parallel using gpt models, claude models. @bijanbowen @theo ... Did you guys try and experiment with this?
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Interesting find: Switching the orchestrator to use bash to spawn work with a model-worker from "agent" (or subagent) cuts down completion time of the task by more than 50%. I tried this in Claude Code where the orchestrator was spawning subagents to work in parallel using gpt models, claude models. @bijanbowen @theo ... Did you guys try and experiment with this?
Your SMS list is tiny. It can still outsell email per name.
4 texts carry most of the value:
- early access
- launch
- real low stock
- Cyber Monday final hours
🤖 Made with AI
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