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Author: 1999, Rural Rebellion, Sex Weird-o-pedia, Turned On. EMARKETER analyst. Orange Hi-C apologist. Insufferable dog and human dad. rbenes@emarketer.com

rossbenes.com
Joined October 2011
Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)Photo by Ross Benes (@RossBenes)
My book "1999: The Year Low Culture Conquered America" comes out today. It shows how Jerry Springer, Beanie Babies, early online porn, and WWE's Attitude Era shape our world. Get free shipping & 20% off with code 241999 at the link below.

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Nebraska's loss to Indiana was the most improbable of the Rhule era. Win probability peaked at 88 percent. Previous high was 84 percent vs Illinois in 2024.
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Ross Benes retweeted
For @Hillustrated I examined how weird Nebraska's losing streak to ranked teams is. Based off point spreads, Nebraska should have won 8 of their last 32 games against ranked teams. Nebraska won 0 but had plenty of chances that came up just short.
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Ross Benes retweeted
I appear in the @wttw documentary Toy Town that debuts today. I discuss the Beanie Baby craze that was featured in my book 1999.
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B1G+ Free Friday: Nebraska Men's Basketball is officially back for an exhibition game against Saint Louis TONIGHT!🏀 Tune in at 8/7c on @BigTenPlus or watch for FREE on YouTube 📺 🔗youtube.com/live/JXTPmrbKY8k
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Ross Benes retweeted
General reminder: Industry consolidation typically leads to higher prices and less choice for consumers, and less negotiating power for labor and talent due to reduced volume of bidders who now hold greater leverage.
With the launch of Skydance four companies - Disney, Fox, NBCU and Skydance - now control ~95% of the live sports TV market in the U.S.
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I was interviewed for this article. I told them that Skydance's promise to tech-ify the company sounds like a euphemism for layoffs.
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Friday I will appear in a PBS documentary to discuss the Beanie Baby craze
UPK author of "1999," @RossBenes will appear on WTTW's "Chicago Stories" on October 9 at 8:00PM to discuss the Beanie Baby craze and his experience growing up during one of the most memorable pop-culture fads of the 1990s. Tune in and explore "1999": f.mtr.cool/d2be6jbxuj
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Great to have Ross writing for @Hillustrated! You can find the article in his first reply.
For @Hillustrated I examined how weird Nebraska's losing streak to ranked teams is. Based off point spreads, Nebraska should have won 8 of their last 32 games against ranked teams. Nebraska won 0 but had plenty of chances that came up just short.
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For @Hillustrated I examined how weird Nebraska's losing streak to ranked teams is. Based off point spreads, Nebraska should have won 8 of their last 32 games against ranked teams. Nebraska won 0 but had plenty of chances that came up just short.
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People got mad Nebrasketball fans stormed the court after a last section win against Michigan state. Let that sink in.
To think this game was scheduled to be played in Germany...
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We're thrilled to announce that "1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times" by @RossBenes has won the Silver Medal in Popular Culture at the @IPPYAwards. Learn more about 1999: kansaspress.ku.edu/978070063… #IPPYAwards #Y2K #1999 #UPKansas
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My @Kansas_Press book 1999 won silver in the @IPPYmag book awards for the pop culture category
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Ross Benes retweeted
Ross Benes and former Husker great and BTN baseball analyst Jeff Leise recap the 2026 season and discuss the future of Nebraska baseball. f.mtr.cool/fxhuxgggjj
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