Celebrating 100 years of the Oyster. A century of constant innovation. A century of horological feats and human accomplishments. Discover #OysterStory

Geneva, Switzerland
Joined February 2012
The @AcademyMuseum Gala is a star-studded evening dedicated to raising funds for the advancement and preservation of cinema. We are the event’s Exclusive Presenting Partner and Founding Supporter of the Academy Museum. More on.rolex.com/AcademyMuseumGa… #PerpetualArts
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The @operadeparis opens its 2026–27 programme with a gala evening, officially marking the start of its dance season. As Timepiece of the Paris Opera since 2014, we support its quest for excellence through our #PerpetualArts Initiative. More on.rolex.com/OperadeParis__
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The @operadeparis welcomes the finest artists and has a duty to be a gateway for young performers, says the institution’s director, Alexander Neef. A bastion of classical music and Rolex partner, it is a pinnacle of excellence. More on bit.ly/_opera_de_paris_ #Reachforthecrown
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Out now. For more than 350 years, the @operadeparis has enthralled audiences. In ‘The Greatest Stage’, part of an exclusive documentary series about Rolex partners, we go behind the scenes of this majestic cultural institution. More on bit.ly/_opera_de_paris #Reachforthecrown
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A new era begins at the New York Philharmonic as our Testimonee @GustavoDudamel starts his tenure as Music and Artistic Director. Together, we celebrate the orchestra’s 2026–27 season-opening Gala at Lincoln Center. More on.rolex.com/_Gustavo_Dudame… #RolexFamily #PerpetualArts
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Congratulations U.S. Team on retaining the @PresidentsCup on home soil at Medinah Country Club in Chicago. We thank the organizers for another outstanding display of world-class men’s golf. This crown is yours. #RolexFamily #Reachforthecrown
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Congratulations Team Europe on a 6th victory at the @LaverCup. We are proud to stand as the Founding Partner of this landmark tennis competition celebrating teamwork. This crown is yours. #RolexFamily #Reachforthecrown
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Welcome to the @LaverCup. Conceived by Roger Federer, this prestigious team event between Europe and the rest of the world is where the titans of men’s tennis compete purely for the love of the game. REACH FOR THE CROWN. More on.rolex.com/_lavercup_ #Reachforthecrown
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A call for action. A response through watchmaking. Four Cosmograph Daytona watches will be auctioned in partnership with Phillips, with proceeds benefiting the Federer Foundation and Re:wild. London, 28 September. More on.rolex.com/auctions__ #RolexFamily #Reachforthecrown
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Welcome to the @PresidentsCup. At Medinah Country Club, the U.S. Team and International Team compete with intensity and respect. Which team wins comes down to who is best at elevating their game together as one. REACH FOR THE CROWN. More on.rolex.com/Presidents_Cup #Reachforthecrown
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At the @LaverCup, a tennis event conceived by Roger Federer, Europe’s leading men face their counterparts from the rest of the world. At this year's edition of the team competition and Rolex partner, Team World defends its title. More on bit.ly/laver_cup_ #Reachforthecrown
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Out now. The @LaverCup gathers the best in men’s tennis. In ‘Building the Dream’, part of an exclusive documentary series about Rolex partners, Roger Federer recalls the team competition’s journey to becoming a key date in sports. More on bit.ly/lavercup_ #Reachforthecrown
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Welcome to the Rolex Switzerland @SailGP Geneva. The season’s only fresh water rendezvous, where Lake Geneva’s shifty, challenging winds demand constant adaptation. Here, every split second can redefine the race. REACH FOR THE CROWN. More on.rolex.com/SailGP_Geneva_ #Reachforthecrown
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Out now. With exciting races in stunning locations, @SailGP has redefined competitive yachting. In ‘Edge of Speed’, part of an exclusive documentary series about Rolex partners, co-founder Sir Russell Coutts recounts the journey. More on bit.ly/sailgp_ #Reachforthecrown
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Exclusive Cosmograph Daytona watches will be offered at auction in four lots to support the Federer Foundation and Re:wild. All proceeds will benefit the two organizations. At Phillips in London, 28 September. More on.rolex.com/auctions #RolexFamily #Reachforthecrown
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Thank you to the @usopen and the USTA for a fortnight of world-class competition and a memorable Grand Slam® finale. Together with tennis legends and New York crowds, we celebrate Ben Shelton’s landmark run to a first major final. #RolexFamily #Reachforthecrown
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We thank @TheSolheimCup for a special 20th edition, and the first to be held in the Netherlands. A competition that showcased the best of the women’s game at Bernardus Golf, with the @SolheimCupEuro team brilliantly reclaiming the Cup on home soil. #RolexFamily #Reachforthecrown
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Welcome to @TheSolheimCup. At Bernardus Golf in the Netherlands, 12-player teams representing Europe and the US, each led by an experienced captain, face off in one of the most important events in women’s golf. REACH FOR THE CROWN. More on.rolex.com/solheim_cup #Reachforthecrown
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The @rbo_org in London begins its 2026–2027 season with Mozart’s ‘Don Giovanni’. Our partnership with the institution was expanded in 2024 to Principal Partner of the Royal Opera and Exclusive Timepiece of the Royal Ballet and Opera. More on.rolex.com/_Music_ #PerpetualArts
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At this week’s CSIO @Spruce_Meadows ‘Masters’ Tournament, our Testimonee Richard Vogel aims to complete the @RolexGrandSlam of Show Jumping by winning a 3rd consecutive Major, the CPKC ‘International’ Grand Prix, presented by Rolex. More on.rolex.com/spruce_meadows_… #Reachforthecrown
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