yesterday, I met a YC founder who’d just pivoted. the kind of founder you could see raising a $15M series A in the next 6 months. asked him how he was finding customers for the new product. his answer: “i look for people who just inherited the problem.” thought he meant newly promoted executives. sort of... he finds people who recently started a role. then looks for evidence that they’re trying to fix something his product solves. a new VP of sales posting about rebuilding outbound. a new head of ops asking how other teams handle onboarding. a new marketing lead discussing attribution tools. the job change gets them on his radar. what they say next gives him a reason to reach out. because someone starting a new role is usually doing a few things: > asking questions. > reviewing what’s already there. > deciding what needs to change. and sometimes, they’re doing all of that publicly on linkedIn. imagine this comment on linkedIn: “3 weeks into the new role. great team, but our reps spend way too much time updating spreadsheets. fixing that is our top priority.” most people see a career update. he sees a specific problem, someone who owns it, and a reason to start a conversation. his message would be: “hey [name], saw your post about the spreadsheet overhead. where’s most of the manual work happening? prospecting, CRM updates, or reporting?” that’s it. no calendar link. no unsolicited demo. one question they can answer in 10 seconds. if they say “reporting,” and his product only fixes prospecting, he moves on. if they say “prospecting, we’re doing everything manually,” there’s a conversation worth having. here’s the playbook: step 1: find people who recently joined roles that own the problem you solve. step 2: check the company fits. right team size, relevant use case, realistic need. step 3: read their recent posts and comments. look for a priority, a question, or a frustration. step 4: reference the specific thing they said. step 5: ask one useful question before asking for a meeting. you can use @GojiBerryAI to help surface prospects through job changes and topic engagement, then personalize outreach around those signals. now it’s your turn. find someone who just inherited a problem you can solve. start the conversation. go close some deals.

My cofounder is a beast. He built the setup that helped us scale to multiple millions in ARR. And the system behind it is surprisingly simple. Here’s his playbook 👇 1/ Start with 3 LinkedIn profiles. His, mine, and a team member’s. All creating content around the problem our product solves. 2/ Get 3 screens. A laptop, a monitor, an iPad. Nothing fancy. You can see how that escalated 😂 3/ Create lead magnets your ideal customers actually want. Templates. Playbooks. Checklists. His target: 2 lead magnet posts per profile, per day. Then reply to comments and keep the conversations going. 4/ Ask Claude to build a chrome extension to help respond to comments faster. Less time on repetitive work. More time talking to potential customers. 5/ Reinvest the first revenue into distribution. Pay creators whose audiences match your ICP to share your lead magnets. Track what brings qualified leads. Double down on what works. 6/ Use @gojiberryai to find relevant leads, filter for your ICP, and run multichannel outreach to book demos. 7/ Keep both acquisition channels running. LinkedIn content brings people in. Outbound gets you in front of prospects who haven’t found you yet. The initial setup can cost less than $1,000 if you do the work yourself. 8/ Reinvest revenue from closed deals into more LinkedIn distribution. 9/ Repeat. That’s the system behind his desk.