Founder of Delight Path. Helping B2B startups onboard and keep their customers. Author of "Product-Led Onboarding" (+40K copies sold) and “Eureka”
New book “Eureka” out now 👉
Joined August 2011
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40-60% of users leave an app forever after signing in once.
Because the onboarding sucks.
That's why I wrote my new book "Product-Led Onboarding," which drops on Tue, June 8th! 🔥
Here's what you need to know.
Ramli John retweeted
Early speaker lineup: Nick Francis (Help Scout), @RamliJohn (ProductLed), @RobWalling (natually), with more to be announced.
Plus the Hallway Track, which longtime attendees will tell you is the real reason they come back.
Ramli John retweeted
Behind the scenes for Eureka launch day! @RamliJohn is here in Chicago and just kicked off his Product Onboarding Summit. First session is with @kate_syuma
Later we're heading to Three Cities Social for our Book Launch Happy Hour.
If you're in Chicago, join us!
lu.ma/dkz1tk5v
Ramli John retweeted
The book launch party for @RamliJohn is featured on Luma Chicago!
Join us and connect with fellow entrepreneurs, product people, and tech folks to discuss the future of product onboarding.
Thanks again to @DrayDrayW and Three Cities Social for hosting!
Link in the replies to RSVP 👇
I'm excited to be hosting the Product Onboarding Summit to celebrate the launch of my new book! 🎉
Come join us.
Ramli John retweeted
Chicago startup and product people!
Join me on Tuesday, June 24 for the launch of @RamliJohn's new book, "Eureka: The Product Onboarding Playbook for B2B Companies"
Come for the food, the drinks, and the conversation about turning new customers into raving fans.
Hosted by the inimitable @DrayDrayW at Three Cities Social.
Link in the comments to RSVP!
Ramli John retweeted
40-60% of software users will sign up and never return 👀
On January 28, @RamliJohn joins @theDanDale to discuss how to go against the statistics and build a seamless product experience. Register here: bit.ly/3Wu5ZjO
Ramli John retweeted
"Most companies' onboarding sucks!"
"40–60% of users leave an app forever after signing in just once."
Here's why, from onboarding expert @RamliJohn:
—
1. Why Onboarding Fails and How to Fix It
The biggest onboarding mistake? Skipping the basics.
Too many teams jump straight to flashy product tours without understanding what success looks like for users.
Start with user research: What are their goals? What challenges are they facing?
Onboarding is like building a bridge.
If you don’t know where users want to go, you’ll lead them to the wrong place.
Make sure the “promised land” in ads matches the actual onboarding journey.
Key tips to avoid failure:
→ Use research to identify user pain points and objections.
→ Build flows that guide users step-by-step to their goals.
—
2. The Secret to User Addiction: Personalization
Great onboarding systems treat users like individuals, not clones.
Not everyone needs a basic walkthrough.
Some want advanced tools right now.
→ Take a page from Duolingo: assess skills and tailor lessons.
→ Or Miro: recommend templates based on user roles.
Even CrossFit nails this — personalized welcome sessions create an experience that adapts to user needs.
The result? Faster “aha” moments and reduced friction.
—
3. Onboarding Is the Key to Unlocking Revenue Growth
Onboarding doesn’t just help users succeed; it drives revenue.
The trick?
Identify the right upgrade moments where users see value and are ready to pay.
→ Canva introduces Pro features while users wait to download designs.
→ Triggers like multiple signups from the same company? Perfect for upsell opportunities.
Great onboarding creates value, then monetizes it.
—
4. Emails: The Untapped Engine Behind Explosive Growth
Behavior-driven emails are a game changer.
→ Example: Phantom Video emails users when they remove the tool during a call.
These emails don’t just engage — they build trust and guide users to the next step.
The secret is context.
→ Reach out after users hit errors, milestones, or moments of success.
→ Focus on high-fit, high-engagement users for value-driven touchpoints.
—
5. Mastering Metrics and Leveraging PLG for Seamless Onboarding
Metrics drive onboarding success.
Track key metrics like time-to-value, activation rates, and drop-off points.
But here’s the problem: without clear ownership, teams lose momentum.
The solution? Cross-functional alignment.
Here’s how to make your onboarding intuitive:
→ Adopt PLG principles: remove friction and deliver immediate value.
→ Personalize onboarding to user needs.
—
Check out the full episode for many more insights:
Apple: podcasts.apple.com/pk/podcas…
Spotify: open.spotify.com/show/7vVEMq…
Youtube: youtu.be/Bifdm8y2Pww?si=cYzE…
This will take your onboarding game to the next level.
Ramli John retweeted
The psychology of activating free vs. paid users is entirely different. Yet most companies treat them the same.
I partnered up with @RamliJohn to explain how to optimise for both:
Ramli John retweeted
Onboarding isn’t just signup rates.
I’ve partnered with expert @RamliJohn to break down how you should be measuring.
These are the four categories to track:
8 weeks ago, I left my full-time job to become a solo consultant.
In the spirit of building in public, let me share my highlights, lowlights, and lessons learned:
Ramli John retweeted
💡 Masterclass in Authentic Success w/ @RamliJohn
Learn how resilience & community built a thriving online presence & loyal following. From family crisis to mentorship, the journey matters.
🎧 Spotify, Apple, Amazon. #ConnectWithPurpose
hubs.la/Q02Z5mML0
#AuthenticSuccess
I’m doing something that scares me: writing and building my new book in public.
Below is the latest Table of Contents...
I've written the first two chapters so far. My plan is to write the bulk of it in December.
Ramli John retweeted
Just wrapped @theproductmngr AI panel!
Top takeaway: AI is cool but quality matters more; it's better to have no AI than a bad AI product experience
s/o @hannahhcclark @ramlijohn & @anujadhiya, thanks for having me!
Four weeks ago, I left my full-time job to become a solo consultant.
Here are my wins, challenges, and learnings:
Without my network and audience, this launch would have been impossible.
Thank you to everyone who reached out and supported me.
Let’s keep on growing!
✅ PS. In a few days, I'll be sharing the 1st chapter of my new book with my newsletter.
The title is spicy: “Why Product-Led Onboarding Is NOT Enough in B2B.”
Join the list here: delightpath.com/book/eureka
