Proof-of-PR Podcast: Your passport to the world of public relations for Bitcoin and Web3 - brought to you by the team at @MelrosePR and @bitwirefeed
Joined September 2017
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The Wyoming Blockchain Symposium is coming to my backyard and I couldn’t be more excited.
Repping @MelrosePR + @BitwireFeed at the Four Seasons Jackson Hole, August 17-20. If you're around, let's connect! I may end up convincing you to move to Jackson. 🏔️
Most people can't even explain what Web3 is. So how do you brand it?
@HereNowEve put it simply: brand isn't a logo or a slogan you run for a week. It's who you are and why you exist.
Brand is the base layer of your marketing stack. Everything else gets built on top of it.
Founders wait too long to start building a media presence.
@emmaontheblock on what to do before you're ready for a full earned media campaign:
🔸Start building your profile NOW, on X and LinkedIn.
🔸Know your audience.
🔸Get ahead of your own story and know who's in the room.
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Stop letting the corporate account do the talking.
Six months ago @Bisher_Khudeira, COO of @StormRake, didn't have a single personal social media account. Then he took the leap and started showing up as himself. He calls it one of the best things he's done.
Building a personal brand isn't about ego. It's about trust.
The season 4 finale of @ProofOfPR is live. Full episode below.
#PRtips #ProofofPR
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Full episode with @Bisher_Khudeira here: youtu.be/KFOy7cHkqDI?si=YC61…
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This week on @ProofOfPR I sat down with @emmaontheblock, Head of PR at @hypepartners.
What used to take days now has to happen in hours. Journalists want commentary in 30 minutes. If you're not ready to move, you're already behind.
Full episode below.
#PRtips #TheBitcoinConference #ProofofPR
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Full episode with @emmaontheblock: youtu.be/2_dY6YgXLlY?si=KxcG…
@nottjmiller's trick for orange pilling people? Send them $5 worth of Bitcoin on Venmo or Cash App.
Just five bucks and now they have skin in the game. They watch it move. They start asking questions. And that's the entry point.
#PRtips #TheBitcoinConference #ProofofPR
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Recorded the latest @ProofOfPR episode IRL with Kristin Thompson (@SpeakServeGrow) at @TheBitcoinConf and her message: the more AI takes over, the more we crave real connection.
Anyone can visit your website and get your brand. But when someone shows up in person and it matches who you actually are, that's where you earn loyalty.
Season 4 Episode 8 is live. Links below.
#PRtips #TheBitcoinConference #ProofofPR
Visibility is not the same as leadership.
@AmandaWhitcroft said it best. If your influence only exists when the market is up, it's fragile.
Full episode below.
#PRtips #ProofofPR #MediaRelations
Las Vegas. @TheBitcoinConf. A brand new studio. And a camera rolling.
@zempcapital opened the doors to his newly launched @blockhash55582 studio and we filmed on the ground IRL.
This one's worth a listen. Out on youtube and podcast streaming platforms June 16th.
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This week on @ProofOfPR I sat down with @iamevandrake, founder of Soulcraft, an agentic marketing agency built for the AI era.
His take: brand is consistency. Most companies skip the identity work and just copy what everyone else is doing.
Evan believes every brand has a soul. Know what that is and everything else follows.
#PRtips #ProofofPR #MediaRelations
Proof-of-PR 🎧 retweeted
Full Episode with @iamevandrake: youtu.be/Q2kntJli3As?si=7xjM…
