The internet has become one of the most influential voices in healthcare. What patients read online is increasingly guiding how they view treatments, providers, and their own health decisions. A new white paper from @HAVASLYNXEU , “Doctored Truths”, highlights a growing trend: more patients are turning to social platforms for medical guidance. That makes the authenticity of online health conversations more important than ever. The report features Cyabra’s analysis of the online conversations surrounding Ozempic. Our research found that false narratives amplified by fake profiles shaped public perception of the drug, fueling confusion and distrust. Understanding how online conversations influence real-world health outcomes is essential for combating misinformation and promoting trust between communities and health institutions. Download the full report here: uploads.havaslynx.com/upload…