In God we trust, all the rest bring Data | Wanna collaborate or know more? Drop us a line at [email protected]

Nairobi,Kenya
Joined October 2012
We’ve just released a research into Kenya’s Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies
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127
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55,429
Here’s another opportunity to learn from OpenUp how you can use NASA satellite imagery and climate data to track climate trends Register here: docs.google.com/forms/d/e/1F…
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Odipo Dev retweeted
Matatu’s are not public transport, even if you’re using a matatu you’re using private means 🎥 Coffee Pump Podcast
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Odipo Dev retweeted
What Will Happen When All Podcasters Unite in the Next Elections? 🎥The Big Picture Podcast
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August 10th, 2026, marks one year until Kenya's highly anticipated 2027 general election. In partnership with @AmnestyKenya, we have been documenting data on protests, which arguably is the biggest shaper of next year's election. For the full report: freedomindex.odipodev.com (THREAD)
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283
Another telling shift is that so far in 2026, the national government has overtaken county governments as the bigger target of protesters' grievances.
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The pattern is clear. Protests are rising, the state's response is hardening, and the grievances driving people to the streets such as the cost of living, police brutality and governance failures remain unresolved.
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Since releasing this report, we’ve received a number of questions and noticed some mischaracterizations of our findings. To provide clarity, we’re sharing additional detail on the methodology and approach used in the analysis.
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8,486
6. What role did the government play in these earnings?
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4
7
1,407
5. Did creators receive all of this money directly?
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2
1,189
4. What earnings are included/not included in this report?
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5
1,314
3. Are these exact earnings?
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4
1,235
2. How did we estimate creator earnings?
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5
1,228
1. How did we collect the data?
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1,396
The discovery gap is the biggest untapped opportunity in Kenya's creator market. There are TikTok creators sitting on billions of views with barely any brand deals. For brands: the undercapitalised creator is where the ROI is hiding. For creators: views are a starting point, not a finish line. Full report here >> odipodev.com/wp-content/uplo…
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15
5,799
6. What role did the government play in these earnings?
295
5. Did creators receive all of this money directly?
266
4. What earnings are included/not included in this report?
252