AI growth OS connecting businesses to consumers. Social, creator, community, and insights in one platform.
Palo Alto, CA
Joined October 2023
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An agent is only as good as its context.
Nectar MCP adds the one source most stacks are missing: what customers, competitors and creators say about you, structured and queryable, in any MCP client.
See it in action → nectarsocial.com/mcp
“How has sentiment shifted since our launch?”
“Which creators post about our competitors but never about us?”
“Where are competitor products falling short?”
Works with any MCP-compatible agent.
Setup takes minutes. Available today → nectarsocial.com/mcp
Your landing page doesn't control the buyer journey anymore. AI agents do.
Founders @misbahuz and @farahura joined @NYSE to explain how brands win in this shift. Agents cite what customers say about you on Reddit and YouTube more than what you say about yourself. Win those conversations, then turn them into revenue.
That's how brands like e.l.f. Beauty, Unilever and Goop have turned community into $100M+ in attributed revenue with Nectar.
Know which followers buy, and engage them before your competitors do → nectarsocial.com
Nectar retweeted
On a mission to cut through AI-generated noise, @nectarsocialai co-founders @farahura and @misbahuz are redefining brand discovery through social.
Hear CTO Farah Uraizee discuss how agentic AI is shaping buying behavior⤵️
Winning brands are navigating an agentic world in very specific ways.
Jump to 37:04 to hear our cofounders tell you exactly what leading brands are doing to stay ahead of the curve.
Today on NYSE Live:
Bryan Daniel, NYSE Texas
@misbahuz + @farahura, @nectarsocialai
@DanielRice_IV, @_NETPower
Tune in 9am ET. xitter.cf/i/broadcasts/1YGNrbkYX…
Nectar retweeted
As AI-generated content becomes more common on social, direct relationships with customers matter even more. @nectarsocialai co-founders @misbahuz and @farahura spoke with @bloomberg about what this shift could mean for platforms, brands, and trust online.
AI is collapsing the marketing stack. So what are fast-growing brands doing differently?
Tomorrow at @advertisingweek, our CEO @misbahuz sits down with Jennifer Fleiss, Sarah Willersdorf, and Caryn Wasser to answer exactly that.
Innovation Stage, Oct 6, 2:30 PM ET. Come say hi 🗽
The shovels in the GLP-1 gold rush are protein shakes.
Most don't know that there's a $226B business in what people reach for after the shot.
See which brands are making the most of the GLP1 wave in our full report here: :nectarsocial.com/company/dat…
Your GLP-1 marketing is on the wrong platform.
Brands chase GLP-1 users on @tiktok_us, but patient conversations live on @Reddit.
Reddit holds just 14% of GLP-1 conversation, but 60% of actual patient posts. Dose day, side effects, all unpaid, all naming brands.
Nobody scrolls TikTok when the side effects hit. They ask r/Ozempic.
TikTok is where GLP-1 users watch. Reddit is where they decide.
369K posts. 130+ brands ranked. Find out if yours is in the conversation: nectarsocial.com/company/dat…
"Is it just going to be a fight to keep up with the slop?"
Short term, yes. Long term, AI generates most content, the way Photoshop touches most photos. Slop is a volume game. Trust is a relationship game.
That's the game Nectar is built for. Not another tool your team logs into. An AI-native team in every comment, DM and mention, finding the people who already vouch for you.
@Replit, @Unilever, and @elfcosmetics already run this way.
Full interview: youtu.be/F3xAT788HLA
Now add the second problem: AI content is up 500% in a few months. Most of it is slop. LinkedIn, X and Reddit are all fighting it.
@BloombergTV and @business anchor @RomaineBostick told us Reddit feels like whack-a-mole. He's not wrong.