
Director & CEO of @Tenka_Group, focussed on igniting opportunities in sport & entertainment. @thegembagroup @turnstile_sys Independent Director @worldnetball_
London, England
Joined April 2009
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It’s that time of year again. One of the great things about my job is the chance to experience amazing sport & entertainment. Opportunities “to go to the gemba”, the Japanese philosophy of experiencing things first hand.
#goingtogemba 1/11
Don’t think I have ever experienced such a powerful combination of contest, consequence, crowd involvement & setting. Amazing @Paris2024 Merci.
Amazing. World Record in 400 metres hurdles.
#goingtogemba #Paris2024
Rob Mills retweeted
From the moment @Danevn811 steered Oval Invincibles home in a last ball thriller to open @thehundred in 2021, the comp has unequivocally turbocharged the trajectory of women’s cricket (& women’s sport in this country IMO!). Today we hit 1M attendance milestone at women’s matches.
Rob Mills retweeted
Looking forward to spending a couple of weeks with the London based @thegembagroup team. #sportsbiz
The latest @Turnstile_Sys InTel report looks at the sway athletes hold, bringing both opportunity & risk to commercial programmes for brands & rights holders. To download the report click on the link below #sportbiz
turnstilegroup.com/insights/…
. @thegembagroup has published a report looking at fan engagement at events looking at the pre, during & post-event fan journey, identifying pain points & opportunities to enhance the experience
European report: lnkd.in/ePQDePrv
Australian report:
lnkd.in/eaeihxYx
Rob Mills retweeted
Time to move on from this ambiguous “spirit of cricket” nonsense once and for all. Pretty sure that’s why sports have rules / laws/ umpires etc, you know, to govern how the game has played. 🥱
Nothing more entertaining than subjecting your @SpursOfficial supporting colleague on an @Arsenal stadium tour before the @MESIF2024 conference. #goingtogemba
The opportunity has arisen to lead the Customer Success team for @Turnstile_Sys , the leader in sponsorship valuations.
You will be leading a global team (LDN, NYC & SYD) who has completed over $3.5 Billion of sponsorship valuations.
Apply here: lnkd.in/gU2U3AAh
There is something a bit ‘J Peterman catalogue’ about the Louis Vuitton campaign with Federer & Nadal. Hiking? With Louis Vuitton backpacks? And ropes?
@SeinfeldToday
In the latest "If...ran sports" series, @Claire_Kelly_86 teams up with kids media expert Jo Redfern to take us back to school to see what sport can learn from kids
They challenge the commonly held belief that Gen Z & A have shorter attention spans
lnkd.in/dpJWQ9Ug
Rob Mills retweeted
Seasoned Insights professionals, our global Tenka business is hiring! This contract opportunity is an amazing chance for an experienced market researcher to impact the global sport & entertainment landscape.
Click below for more details
lnkd.in/gE-H6WzA
Rob Mills retweeted
Seasoned Insights professionals! Our global Tenka business is hiring! 🌟
This contract opportunity is an amazing chance for an experienced market researcher to impact the global sport & entertainment landscape.
Click below for details:
lnkd.in/gE-H6WzA
An amazing result for @f1 but not sure if the comparison is apples with apples. @f1 has 3 ‘tent pole’ races in the US versus @NASCAR’s 31 oval races, 4 road course races, one street track race, and 4 non-championship races
The Miami Grand Prix averaged 3.1 million viewers on ABC, per @A_S12.
That makes it the most-watched Formula 1 race in U.S. history, and the event averaged about 800,000 more viewers than Sunday's NASCAR race.
A fantastic outcome for F1.
Yep. What he said 👇 – at Kensington, London
Gary Neville on Nottingham Forest’s tweet. 👀 xitter.cf/SkySportsPL/status/178…



















