Louis Elton (@LouisElton96) header
Louis Elton (@LouisElton96) profile picture

Forging the frontier of artisanal intelligence at Nation of Artisans. £110,000 Cræft Prize for artisan-technologists.

London, England
Joined December 2012
Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)Photo by Louis Elton (@LouisElton96)
Today, I launch The British Cræft Prize. A new £60,000 national award for maverick and misfit makers, technologists, designers, and engineers. Seeking inventions that fuse the deep wisdom of heritage crafts of the past with cutting-edge technologies of the future. 🧵👇
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The room in Sheffield where stainless steel was invented. Now they manufacture burger smashers for an American smash burger smasher brand.
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Louis Elton retweeted
I think it all might be more exciting than that. let me try: in my reading, the Bauhaus emerged primarily from Muthesius and the Deutscher Werk Bund. Behrens was an early example of the kind of work the DWB had made conceptually and institutionally possible. this matters because the birthplace of the idea that new aesthetic (and philosophical) forms are needed wasn't a company. it was a sort of movement that emerged from the arts, broadly speaking: an extremely small, and in some ways heretical, group of people who suggested that the arts embrace industrial materials and modes of production: as opportunities to render the arts and the human central to the new age. AEG was simply an early proof point. worth remembering: almost all contemporary artists and artisans disliked them. I try to link this to my work in SV and the civilization-scale rupture provoked by AI: yes, I think we need to do for AI what the Bauhaus tried to do for industrial materials and production. and yes, I think it requires us to break with the Bauhaus aesthetic. on to SV: sure, one large part of SV is caught up in the automation paradigm. the only form of technology they can imagine is the classical industrial machine. they might all see that we live through a civilization-scale event. but they can't see what philosophy or art would have to do with it. to them, it is civilization scale because we soon reach total automation. I regret this. tried to change it for ten years. modest success at best. on the other hand, there is now (and this is new and exciting, I think) a small group in SV that has a different take: they see that we live through a civilization-scale event AND they think that the only way to navigate such events successfully is to combine philosophical research, the search for new aesthetic forms, and technology development. @patrickc and @tylercowen are of huge significance here. the New Aesthetics grants and Stripe are positive examples. and there is also the work @collision is doing with artists like @john__gerrard. there is also the spectacular Abbye Churchill and, alongside her, @laurenepowell, building CASA this group, small but mighty, knows that AI has rendered insufficient the forms we inherited from the classical modern period (the Bauhaus!). they may even have convinced some frontier labs to take this seriously. but the frontier labs, in my experience, understand the question in terms of the product they build: let AI do it. the effect, as both @LouisElton96 and I have argued time and again, is slop. that is, the exact opposite of new aesthetic and philosophical forms. but to be fair, the number of artists who participated in slop production as a cultural moment is not small! to me, though, all of this means we live at a good moment in time: the above opens up the possibility for alternative approaches and places. places where one can combine philosophical research, the search for new aesthetic forms, and technology development. where one can empirically ask why the old forms no longer work. and where one can ask, experimentally, what has become possible that wasn't possible before. and how one could render these new possibilities aesthetically available. this likely means some version of continuity across change. and I think it should (a rupture is always a rupture with respect to something –– something one wishes to partly render relevant). do we want the frontier labs to actually be the place where the search for new forms happens? we might want them involved, but not in the lead? like AEG? that is, just as Muthesius and the Deutscher Werkbund created a possibility, we have to create possibilities today. Behrens was nice. but what Muthesius, Schlemmer, Gropius, Klee, Kandinsky, Itten, and Breuer opened up and enabled was much more profound and significant: Gestaltung as a legitimate artistic field in the machine age. as we leave the machine age and enter the AI age, we need independent sites for research, education, and innovation where we can come up with new aesthetic (and philosophical) forms. sites like Stella Matutina. or an Artisanal Intelligence Lab (which hopefully will be at Stella). or CASA. personally, I love the idea that this is a particularly fruitful field for Europe: philosophy + art + technology = Europe at its very best. and maybe @patrickc, as a European in SV, has been one of the door openers for all of that? 🎈
Sam Altman often says that AI will lead to a “new Renaissance of creativity and discovery”. Patrick Collison and Tyler Cowen ask why the 21st century has no aesthetic of its own, citing the Bauhaus as the 20th century exemplar. Know how the Bauhaus started? In 1907, electrification was beginning to transform life in Europe. AEG, the largest electrical company in Germany at the time, hired the architect Peter Behrens as its artistic consultant. He overhauled their brand identity, revolutionised their product design and designed the AEG Turbinenfabrik in Berlin, a vast factory for steam turbines, essentially the data center of its day. Today it’s considered one of the foundational monuments of what we think of as “modern” design. Behrens ran a large studio full of talented young assistants during this period. Among them were Le Corbusier, Mies van der Rohe and Walter Gropius, the architect who founded the Bauhaus ten years later. Meanwhile the creative and cultural divisions of large tech companies today are full to the brim with corporate middle-managers. Behrens and the Bauhaus believed that beauty vs utility was a false dichotomy, that technology and art formed part of a greater project of progress. The tech industry today has an opportunity to take on this mantle and reimagine how the world looks and feels, not just how it works. But for all the professed love of risk in Silicon Valley, they seem too conservative to try.
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OBJECTS 03 is up on the newsletter
Could the red telephone box save AI? 100 years on from the launch of the red telephone box, the lessons of architect Giles Gilbert Scott's K2 red telephone box design couldn't be more relevant to the big challenges of today's technological rupture. This is my first attempt at a video essay. Be kind. I promise to learn not to come across like a frightening schoolmaster in future videos. Full essay on the newsletter.
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Just 36 tickets for this left!
Put the 19th of November in your calendar. You’re invited to a chic, sexy party in Bloomsbury celebrating the myth of the Gansey pullover. A beautiful new film by Issabella Orlando and live performances from Bob Marlin & the Whalers and Bev Lee Harling. It’s going to be hot stuff! These chaps will be there... as well as a lovely film about their pullovers... Tickets here: luma.com/b7rkklr7
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Louis Elton retweeted
Could the red telephone box save AI? 100 years on from the launch of the red telephone box, the lessons of architect Giles Gilbert Scott's K2 red telephone box design couldn't be more relevant to the big challenges of today's technological rupture. This is my first attempt at a video essay. Be kind. I promise to learn not to come across like a frightening schoolmaster in future videos. Full essay on the newsletter.
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Half the tickets to this are gone! Get them while they’re hot. luma.com/b7rkklr7
Put the 19th of November in your calendar. You’re invited to a chic, sexy party in Bloomsbury celebrating the myth of the Gansey pullover. A beautiful new film by Issabella Orlando and live performances from Bob Marlin & the Whalers and Bev Lee Harling. It’s going to be hot stuff! These chaps will be there... as well as a lovely film about their pullovers... Tickets here: luma.com/b7rkklr7
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Just discovered that back in the day in Eastbourne, they considered the old telephone box so ugly that they insisted it be covered with a thatched roof.
Could the red telephone box save AI? 100 years on from the launch of the red telephone box, the lessons of architect Giles Gilbert Scott's K2 red telephone box design couldn't be more relevant to the big challenges of today's technological rupture. This is my first attempt at a video essay. Be kind. I promise to learn not to come across like a frightening schoolmaster in future videos. Full essay on the newsletter.
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Could the red telephone box save AI? 100 years on from the launch of the red telephone box, the lessons of architect Giles Gilbert Scott's K2 red telephone box design couldn't be more relevant to the big challenges of today's technological rupture. This is my first attempt at a video essay. Be kind. I promise to learn not to come across like a frightening schoolmaster in future videos. Full essay on the newsletter.
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What have I been up to this month? The new issue of News from Nowhere is out.
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We're looking for partners and sponsors to take the finale of the Cræft Prize to epic heights — sponsorship, venues, food and drink, anything else. louis@nationofartisans.com
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The full issue is on the newsletter.
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Also if anyone happens to have a venue for an awards ceremony, exhibition and conference and wants to team up, let me know!!
I have very exciting news. Thanks to a generous gift from @patrickc, the Cræft Prize is growing to £110,000. My March open call for artisan-innovators fusing the wisdom of craft with cutting-edge technology sparked a flood of excellent submissions. In early 2027, we will host an awards ceremony, exhibition, and conference exploring how craft can breathe soul and beauty into the machine. Read all about it 👇
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I have very exciting news. Thanks to a generous gift from @patrickc, the Cræft Prize is growing to £110,000. My March open call for artisan-innovators fusing the wisdom of craft with cutting-edge technology sparked a flood of excellent submissions. In early 2027, we will host an awards ceremony, exhibition, and conference exploring how craft can breathe soul and beauty into the machine. Read all about it 👇
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