@Lotame

Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digital advertising.

 New York City, New York
Joined August 2007
  • Tweets7.7K
  • Following2K
  • Followers7K
2.3KMedia
Holiday travelers are thinking about flights, hotels and… pet supplies? 🐾 Behavioral signals from @Lotame Insights show 94% of our analyzed U.S. holiday Traveler audience is in-market for pet supplies. Sometimes behavior reveals what intent misses. bit.ly/4kbefSg
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Your data should work harder. 💪 Everything you need to turn fragmented data into advertising performance, all in one place. 👇 Explore @Lotame's Data Hub bit.ly/4zBCyNT
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"Marketers must master the two-speed audience strategy to balance immediate activation with long-term growth." Zuzana Urbanova of @Lotame shares how brands can engage the right audiences today while building for tomorrow. @CampaignAsia 🔗 hubs.li/Q04yJQGM0
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DMEXCO takeaway: marketers are moving beyond AI hype and focusing on trust, outcomes, and proven business value. As @Lotame CRO Chris Hogg noted, marketers need better ways to connect data and audience signals to make more informed decisions. 🔗 bit.ly/4yrgAwM

DMEXCO 2026: AI Hype Is Out. Proof Is In

DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.

advertisingweek.com
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CTV isn't the challenge anymore. Audience intelligence is the advantage. In a fragmented media landscape, marketers need smarter ways to reach the right consumers across screens. Learn how data can power more effective CTV advertising: bit.ly/4yWWEBT @Lotame l #CTV

CTV Advertising Strategy: How to Use Data, Metrics, and KPIs Effectively

CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers.

lotame.com
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📍 The @Lotame team is heading to #DMEXCO 2026. The future of marketing isn't just about having data. It's about activating it smarter, connecting it across ecosystems, & turning identity-driven marketing into meaningful business outcomes. Will you be there too? Let's connect.
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Live sports still delivers what advertisers want most: scale + passion. As @Lotame CRO Chris Hogg shares in @advertisingweek, major sporting events regularly reach 80-95% of target audiences, with fans showing up to 70% higher interest in brand messaging. bit.ly/4gDaKkg

From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What...

As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.

advertisingweek.com
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Are you treating identity as a tactic or as infrastructure? Identity powers everything from audience activation to measurement and optimization. 👉 Explore real-world identity expertise in advertising: bit.ly/4grnOJi
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🎁 Holiday marketing winners don't wait for Q4. 🎯 The brands that capture demand during the shopping season are already building awareness and relevance today. 👉 Get ahead of the competition with @Lotame's Holiday Audience Playbook: hubs.li/Q04tWxQ80
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“Data only works when it connects.” The real advantage comes from activating data across the advertising ecosystem, from insights to outcomes. 🔗 Explore @Lotame's Connectivity Hub: bit.ly/3SC5jKp
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Are "free" audiences really free? 🤔 In Alison Harding's latest @IABUK byline, she explores the hidden costs of free audience data and why @Lotame believes trusted, high-quality audiences drive stronger outcomes, greater efficiency, and better ROI. 🔗 bit.ly/3TR9a6C
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More data ≠ better outcomes. Usable data does. Explore @Lotame's new Data Hub: 🔗 hubs.li/Q04rkHFS0 #DataEmpowered
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Still rebuilding audiences for every DSP? There's a better way. Read Alison Harding's latest take: How to Activate Audiences Across Any DSP hubs.li/Q04r0WkQ0 #AdTech #ProgrammaticAdvertising #DataEmpowered
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What consumers say ≠ what they do. Discover why combining data sources is key to smarter audience insights and growth. Read Kristen Whitmore’s column: hubs.li/Q04qjTZ40 #ConsumerInsights #DataDrivenMarketing #AdTech
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"It's cookies. It's not data." The industry braced for the wrong funeral. Cookies are a delivery mechanism. Data is the signal. And the signal is still strong. Our VP Data Solutions EMEA @ Allison Harding says it best 👇 hubs.li/Q04pFxp10
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A memorable evening at the IAA UK Summer Ball connecting with top data buyers. Thank you for your partnership and trust. Here’s to more shared success ahead! #IAAUK #IAASummerBall #Lotame
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The strongest marketing advantages are built early. Lotame’s Omar Abdala explains how solving data challenges ahead of the curve sets leaders apart. Read more: bit.ly/4gZhnyZ #DataStrategy #IdentityResolution #DataCollaboration

Solving Hard Data Problems Early to Stay Ahead of Market Shifts - Cynopsis

Solving Hard Data Problems Early to Stay Ahead of Market Shifts

cynopsis.com
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Building real connections still drives results as advertising evolves. Discover Alison Harding’s insights on leadership, trust, and data innovation at Lotame: bit.ly/4eVfMb6 #AdTech #Leadership
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Are you targeting audiences that don’t actually exist? Real growth comes from real behavioral data, not assumptions. Discover how to close the gap: hubs.li/Q04n4L1Y0
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Singapore, we’re coming. Join Lotame at ATS Singapore on July 8. We’ll be talking data, identity, and what actually drives outcomes. Want to make your data work harder? Let’s connect 👇
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