Your @Microsoft Ignite packing list: Comfortable shoes. Moscone covers a lot of ground. A layer. San Francisco weather can change block to block. A portable charger. You'll need it by day two. A meeting with Liquidware at booth 5320R. Bring your toughest desktop questions: scaling AVD, Windows 365, managing legacy platforms, profiles, app delivery, logon times. Our team is ready to dig in. Nov. 17-20 | Moscone Center, San Francisco | Booth 5320R Book time with us before the show: buff.ly/d4wwcUo Pack accordingly.

The best place to diagnose desktop problems? Apparently, the Royal College of Surgeons. On Tuesday, Nov. 24, the @eucforumuk Winter Meeting takes over the Royal College of Surgeons of England in central London for a full day of community-led sessions, honest conversations and networking with people who live and breathe end-user computing. Liquidware is proud to sponsor, and Mark Pooley will be there ready to talk through whatever's ailing your environment, from slow logons to messy profiles to runaway cloud costs. Register today: buff.ly/iTiqRUu No scalpel required.

Tried explaining your job at a family dinner lately? "So you fix computers?" Close enough. There's a better place to talk about logon times, golden images and why that one profile keeps breaking. The Liquidware Slack community is full of IT pros who already speak the language. Ask questions, trade fixes with peers and get answers straight from the Liquidware team. No translation required. Join here: buff.ly/BgBtS5i

The biggest factor in choosing AVD or Windows 365 isn't the feature list. It's who your users are. Shift workers, knowledge workers and developers need very different things from a cloud desktop. Pick the platform before you understand your workforce, and the problems show up later. Our engineers have deployed in hundreds of AVD and Windows 365 environments. We turned what they see in the field into a 9-question assessment that gives you a personalized platform split score. Take it here: buff.ly/0uqudRL The right platform starts with the people logging in.

At @Microsoft Ignite, you'll hear about AI in nearly every session. Here's what's easier to miss: the people using all that AI still log in to a desktop every morning. Somebody has to manage it, keep it fast and pay for it. That's the conversation we're bringing to booth 5320R. AVD, Windows 365, Citrix or physical PCs, our team can talk through what's slowing your environment down and what it's costing you. Moscone fills up fast. So do our calendars. Nov. 17-20 | Moscone Center, San Francisco | Booth 5320R Book time with us before the show: buff.ly/d4wwcUo

Your AVD environment is haunted. Not by ghosts. By oversized session hosts, bloated profiles and more golden images than anyone can keep track of. They don't rattle chains. They just quietly add to the cost of every desktop you deliver. Two days before Halloween, Thomas Lahaussois and Chris Walker will share seven practical ways to clear them out. These approaches have helped organizations save about 12% on AVD costs on average, without sacrificing user experience. No major overhaul required. Just a flashlight and the right data. Register today: buff.ly/1l9Pp4z

Friday: 4,500 employees on physical PCs. Monday: 4,500 employees on Citrix virtual desktops, every setting and file right where they left it. That was one mass transit organization's migration. Over a single weekend. Liquidware ProfileUnity pulled each user's existing profile from Azure storage into Citrix and redirected their data folders to OneDrive. Nobody rebuilt a desktop. Nobody lost a file. The result: $900,000 in admin hours avoided and $1.08 million in downtime that never happened. The best migrations are the ones nobody notices.

Every new user group gets its own desktop image. That's how image sprawl starts. Then every app update means rebuilding those images all over again. Liquidware FlexApp separates applications from the Windows OS. Apps are packaged once and delivered on demand, so one image can serve far more users. One large energy supplier found 381 apps that were strong FlexApp candidates across 7,100 users. Simplifying their updates saved an estimated $285,750 in maintenance. Fewer images. Fewer rebuilds. Less time spent on work nobody sees.

Ignite will be full of AI agents this year. Every one of them still runs on a desktop somebody has to deliver, secure and keep fast. That's the conversation the Liquidware team is bringing to @Microsoft Ignite, Nov. 17-20 in San Francisco. Find us at booth 5320R. Working through your own AVD, Windows 365 or hybrid strategy? Book time with us before the show: buff.ly/P4PMa0h The future of work still starts at login.

Six questions. A clear picture of where your desktop environment is leaking money. That's the idea behind the Liquidware Value Calculator. Share a few basics like users, image pools and app count. The calculator breaks your estimated savings into four categories: application lifecycle efficiency, image optimization, licensing savings and profile management overhead. You don't just get a number. You see where it comes from. Run your numbers: buff.ly/Exhpdci

Your AVD bill probably isn't high because of one big mistake. It's high because of a lot of small ones. Oversized session hosts. Bloated profiles. Too many golden images. On Oct. 29, Liquidware's Thomas Lahaussois and Chris Walker will share seven practical strategies that have helped organizations save about 12% on average on AVD costs, without sacrificing user experience. No major overhaul required. You'll leave with steps you can take the same day. Register here: buff.ly/1l9Pp4z Paying for capacity nobody uses isn't a cloud strategy.

Thousands of clinicians. A hard Citrix renewal deadline. Zero room for disruption at the point of care. That was the starting point for a regional healthcare network moving its entire digital workspace from on-premises Citrix to Microsoft Azure Virtual Desktop. Several thousand concurrent users. Epic and other clinical apps that had to work on day one. Legacy profile and app delivery approaches were too slow and too rigid for the cloud. So the team turned to Liquidware ProfileUnity and FlexApp. The key shift: clinical apps, including Epic, attach at boot instead of at login. App delivery moves out of the login sequence entirely. The result was logins under 20 seconds and a migration finished well ahead of the renewal deadline. Their senior IT leader said the team didn't have to give up performance to hit the timeline. Read the full case study: buff.ly/gAunCTO

A registry key used to take 30 seconds. In Intune, it can take half a day. Liquidware ProfileUnity closes that gap, working side by side with Intune to handle what the Settings Catalog can't. Without it, the gaps get filled with scripts that need detection logic, break after Microsoft changes and become orphaned when their author leaves. In his latest blog, Sander Noordijk explains how ProfileUnity handles registry items, printers, drive mappings, shortcuts and app restrictions, with user-level targeting that device management can't easily match. Read about it here: buff.ly/a6OnJki

"It depends." That's the answer teams give most often when asked whether AVD, Windows 365, or a hybrid approach fits their environment. It's also usually the most honest one. We hear it every year at @Microsoft Ignite, in almost every desktop modernization conversation. The right platform split depends on device fleet, user profiles, network reality, and a dozen other details that never make it into a keynote slide. We'll be at Ignite Nov. 17-20 in San Francisco, working through exactly that "it depends" with IT teams who are tired of generic answers. If your team is untangling its own AVD, Windows 365, or hybrid desktop strategy, let's talk specifics while we're both there.Grab a spot on the calendar before November fills up: buff.ly/P4PMa0h

Huge congrats to our very own Johnny Ma for taking home the World of EUC Community Member of the Year award at EUC World Amplify! Well deserved for all the knowledge and time he pours into the EUC community.

Every desktop environment has a Porsche-in-the-lake moment waiting to happen. The question is whether you spot it before it rolls off the dock. 30 minutes, one conversation about your desktop environment and a $200 GlassesUSA gift card on us. Profile portability, app delivery, user experience. We'll help you figure out where the risk is hiding. Put the $200 toward sunglasses, prescription lenses, smart glasses or name-brand frames. We already know we're going classic black. Book your session: buff.ly/zTinqby Thirty minutes is the least risky move you'll make this quarter.

In case you missed it, our AVD vs. Windows 365 webinar is now available on demand. Jason E. Smith sat down with Microsoft's Megan Gremmell and Michelle Moya Aceves to break down what separates the two platforms and how to decide which fits your environment. Watch the full recording: buff.ly/vKBPNpY

Milwaukee, brace yourself. This week you're getting invaded by people who argue about persistent vs. non-persistent desktops for fun. @WorldofEuc Amplify lands September 28 through October 1 at the Baird Center, and it's the rare conference where the sessions outshine the swag table. Three days, zero vendor pitch decks disguised as keynotes. On the agenda: Teams in VDI without the headaches, AVD automation that actually ships to production, Conditional Access for a workforce that never seems to stay in one country, and enough OAuth debate to fill a happy hour. Liquidware is back as a Premier sponsor, because this is our kind of crowd. See you in Wisconsin.

Nine questions. That's all it takes to find out if you picked the wrong cloud desktop platform. AVD and Windows 365 aren't interchangeable. One fits shift workers and simple app stacks. The other fits knowledge workers with deep app libraries. Mix them up and you'll spend the next two years fighting the platform instead of your actual problems. We built the Cloud Desktop Challenge from what our engineers have seen across hundreds of real AVD and Windows 365 deployments. Answer honestly about your users, your app count, your team's Azure depth, and your scale. Get a personalized platform fit score in return. Take the assessment: buff.ly/fuCMHUo

A financial company found $475,900 in wasted spend. It was hiding in disconnected sessions nobody thought to check. Here's the problem: someone disconnects from their virtual desktop but never logs off. The session stays open. The vCPU and RAM stay allocated. Nobody's using them, but you're still paying for them. We saw this firsthand running Stratusphere UX in one customer's environment. In a sample of 69 workspaces monitored over seven days, nearly 13 vCPUs were being consumed by sessions that were disconnected, not logged off. That's real infrastructure sitting idle while budgets tighten. Scale that pattern across their full 3,500 virtual workspaces and the number gets big fast. Most platforms give you tools to auto-disconnect idle sessions. GPOs, timeout intervals, all the standard levers. But none of that works if you can't see which sessions are actually sitting there wasted in the first place. Visibility is the missing piece. Once you can see it, you can fix it.