American innovation to provide an alternative to cigarettes, eliminate their use, and combat underage usage. Non-promotional content only. DMs not responded to.
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Great news for American innovation and the fight to make cigarettes obsolete: FDA authorized the JUUL2 System, which includes tobacco- and menthol-flavored pods.
Juul Labs Inc. retweeted
The FDA authorized 3 new JUUL e-cigarette products including the JUUL2 device, a tobacco-flavored pod, and a menthol-flavored pod. fda.gov/tobacco-products/ctp…
ALT FDA authorizes marketing of e-cigarette device and tobacco- and menthol-flavored pods
This authorization is good news for the 25 million Americans who still smoke cigarettes and the millions of adults who are using illicit vapor products. Smoking still accounts for 1 in 5 preventable premature deaths in the U.S. Juul Labs is focused on eliminating the combustible cigarette and we fully support FDA’s regulatory authority and the science- and evidence-based PMTA review process for authorizing new tobacco and nicotine products.
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As Chairman and CEO of Juul Labs K.C. Crosthwaite said: “FDA authorization of the JUUL2 System is a win for American innovation and another important step towards eliminating cigarettes. The JUUL2 platform demonstrates our company’s commitment to responsible product development and investment in high-quality US design and manufacturing. We agree with FDA’s assessment that these ‘authorizations are another important step to provide greater access to products that can promote switching for adults who smoke.’ We will build on the JUUL2 platform with a robust series of FDA filings, including 5% nicotine concentration products and a portfolio of flavors — beyond tobacco and menthol — that are targeted to adult nicotine consumers. More than two million adult Americans have already switched completely away from deadly cigarettes using our first generation JUUL products, and we hope millions more will switch with the enhanced JUUL2 platform.”
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A new piece by @opinion_joe for @TheFP looks at the evolving landscape of vapor regulation. As youth vaping rates continue to decline, Nocera argues it is time for a more balanced conversation about the needs of adult smokers. thefp.com/p/the-kids-are-alr…
While preventing underage use remains a top priority, the article highlights that "survey after survey" show flavored vapes are a vital tool for adults trying to switch away from combustible cigarettes. We must ensure that progress for one group doesn't come at the expense of another.
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As the @washingtonpost Editorial Board describes, regulated flavored vapes can be a vital tool for adults who smoke and can help them switch away from deadly cigarettes. washingtonpost.com/opinions/…
At Juul Labs, we believe that public health is best served when science-backed, regulated products are available as a viable alternative for the world’s one billion adults who smoke. We need a regulatory framework that prioritizes harm reduction and replaces the illicit market with authorized options that actually meet the needs of those looking to switch.
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We commend the #MAHA movement’s goal to tackle chronic diseases. Smoking remains the primary driver of preventable chronic disease in the US and kills nearly half a million Americans each year.
Eliminating smoking and the premature death and needless suffering from chronic diseases caused by cigarettes requires an all-in approach.
Adults who use nicotine deserve a marketplace of scientifically validated products that can serve as compelling alternatives to the cigarettes they know. Together, we can help adults switch while also preventing underage use.
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US smoking prevalence hit a new low in 2024 and here at Juul Labs we are optimistic 2026 will see even more progress in the fight to eliminate combustible cigarettes. In fact, in just ten years, the rate of smoking has declined from 16.8% to 9.9% as e-cigarette use increased.
Multiple lines of evidence suggest vapor products are a crucial tool to making the cigarette obsolete. Learn more in Juul Labs’ “Real World Evidence White Paper.” juullabsscience.com/rwe/
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Juul Labs is proud to announce publication of a new study in the journal Internal and Emergency Medicine comparing rates of complete switching from cigarettes among US adults who used menthol- vs tobacco-flavored JUUL vapor products.
The two-year study followed thousands of adults who used JUUL products and found menthol-flavor use was associated with higher switching rates of 52% versus 46% for tobacco flavors. These higher switch rates among menthol users were consistent across a range of analyses that addressed missing data in different ways.
These data were among what FDA reviewed prior to authorizing JUUL products last summer, concluding menthol-flavored JUUL products demonstrated an added benefit compared to tobacco-flavored products in facilitating complete switching. link.springer.com/article/10…
This study adds to the growing body of evidence demonstrating adults overwhelmingly prefer non-tobacco flavors and the important role they play in switching away from cigarettes. Juul Labs is committed to responsible marketing and strongly supports industrywide standards to limit underage access and appeal, including mandatory advanced age verification at retail and consistent marketing standards across the category. Read more about our research at juullabsscience.com.
Switching adults who smoke away from cigarettes is an urgent public health priority that requires a scientifically rigorous and efficient regulatory process to ensure the 28 million Americans who still smoke have access to a range of authorized, high quality, smokefree alternatives.
@US_FDA is the ultimate gatekeeper to determine what products are "appropriate for the protection of public health," (APPH) and streamlining the review process to make it more transparent and efficient will provide needed guidance to responsible manufacturers of all sizes.
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Juul Labs respects the role of @FDAtobacco in making decisions to protect public health. As Michael Fisher explained to @foodanddruglaw today, we encourage the FDA to take steps to clearly define and operationalize the "appropriate for the protection of public health" (APPH) standard to reduce tobacco-related death and disease.
By doing so, @US_FDA can improve the regulatory process so adults who smoke have access to an orderly, legal marketplace where they can confidently choose from a wide array of smokefree products to help them transition off of cigarettes.
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