ALT A flyover takes places over Bridgedforth Stadium
ALT A student holds a sign that reads “Some heroes don't wear capes, they wear purple.” in honor of John Paul Macri.
ALT Students through several purple and gold streamers at a football game.
ALT Duke Dog jumps high in the air during a football game
ALT A group of people smile as they stand by a large banner welcoming alumni back to campus.
ALT A person waves a JMU flag outside of a truck.
ALT A group of alums smile while at a tailgate.
ALT Duke Dog waves a JMU flag outside leading the Marching Royal Dukes.
ALT Duke Dog motions forward while riding in a purple Jeep that leads JMU cheerleaders in a parade.
ALT An aerial view of Wilson Hall and a filled Quad during a homecoming event.
ALT Alumni visit tables set up along the Quad during Quadfest.
ALT Drones make up the shape of Duke Dog during a drone show.
ALT A large rock painted purple sits on a landscaped campus lawn surrounded by gravel and grass. The words “PURPLE OUT” are painted in gold on the rock, along with decorative handprints. Trees and distant campus scenery appear in the background under a clear sky.
ALT A student stands with their back to the camera wearing a purple T-shirt featuring a large "Purple Out" graphic on the back and a white sash draped across one shoulder. Tables covered with folded purple shirts are visible nearby, with campus buildings and trees in the background on a sunny day.
ALT Two students standing outdoors at a campus event give thumbs-up gestures while wearing oversized purple and gold spirit wigs. One student wears a purple James Madison University shirt and the other wears denim overalls over a JMU shirt. The background shows a sunny outdoor gathering, and the text “When you miss...” appears in large purple letters at the top of the image.
ALT A packed stadium section filled with people dressed in purple as long purple, white, and gold streamers fly through the air. Members of the Marching Royal Dukes holding brass instruments are visible in the foreground, and the text “streamers...” appears in large purple letters near the center of the image.
ALT A view of Bridgeforth Stadium at sunset with rows of purple seats and bright stadium lights in the foreground. Layers of mountains fade into the distance under a golden sky, creating a backdrop of soft orange and purple hues. Large text in the center reads, “purple & gold...”.
ALT Aerial view of Wilson Hall's white cupola illuminated in purple, rising above tree-lined grounds and academic buildings. The sky is filled with vibrant purple, pink, and orange clouds, and large white text across the image reads, “You come home.”
ALT Four people pose together outdoors near Bridgeforth Stadium during Family Weekend. Two wear purple James Madison football jerseys with the number 23, while the others wear JMU-branded clothing and purple hats.
ALT Five people pose in front of a JMU Family Weekend photo backdrop on a grassy lawn. The group holds purple signs reading “JMU DAD,” “I love JMU,” “Family Weekend James Madison University,” and “JMU MOM.” One person wears a purple wig, another holds a large foam finger, and several hold purple and gold pom-poms. Trees and part of a roadway are visible in the background.
ALT Four people pose in front of a purple and gold JMU tailgate tent in a parking lot. One person wears purple and white striped pants, while others wear JMU-branded sweatshirts and jackets. The group raises hands and stands near tailgating equipment, coolers, and a parked vehicle, with a grassy hillside and fencing visible behind them.
ALT Three people stand behind a purple tablecloth printed with the words “JMU Family Engagement” under a purple canopy displaying “James Madison.” The table is covered with purple and gold bead necklaces and pom-poms. One person holds a purple foam finger labeled “Dukes,” another holds a gray pennant reading “Go Dukes,” and the third holds metallic purple and gold pom-poms. Additional event attendees and parked vehicles appear in the background.
ALT A campus scene featuring students walking along a pathway in front of a large academic building with white columns, a red roof, and a clock tower. Trees, flagpoles, and campus landscaping surround the building, and many students are visible traveling between classes. Overlaid text reads: “JMU celebrates The JMU Guarantees, a bold new model for student and career success.” A gold arrow indicates additional content.
ALT A promotional graphic showing the same person at two stages of the educational journey and career path. On the left, a reflection in a glass wall shows the person wearing a purple graduation cap and gown. On the right, the person walks through a modern campus building wearing professional business attire. Text reads: “Beginning with the Class of 2027, JMU’s two Guarantees extend the university’s commitment beyond graduation – standing behind students and the employers who hire them.”
ALT A purple graphic titled “The Employment Guarantee” with a faded background image of students. Text reads: The Employment Guarantee “Beginning with the Class of 2027, any undergraduate alum still pursuing a positive career outcome a year after graduation can tap into a full set of resources, at no added cost. This includes personalized career advising and coaching, employer and alumni networking, additional work-based learning, skill-building modules that carry badges or micro-credentials and eligible undergraduate coursework, all in one place through a dedicated alumni portal.”
ALT Purple graphic titled “The Employer Guarantee” with a faded background image of professionals interacting at a networking or career event. Text reads: The Employer Guarantee JMU stands behind the career readiness of every bachelor’s degree graduate. For one to three years after graduation, employers can request coaching and professional development to help recent graduates strengthen essential workplace skills at no cost to the employer. Those skills span communication, teamwork, problem-solving, critical thinking, entrepreneurial thinking and AI literacy.
ALT Members of the JMU Marching Royal Dukes perform in purple-and-white uniforms at a packed stadium with an inset photo of NASCAR race cars at Martinsville Speedway. Overlay text reads: Marching Royal Dukes to perform live at NASCAR’s Martinsville Speedway.
ALT Members of the JMU Marching Royal Dukes perform in purple-and-white uniforms at a packed stadium. Overlay text reads: “Virginia’s Finest” is set to perform the national anthem at the Xfinity 500 on November 1, 2026 at Martinsville Speedway.