Happy #InternationalWomensDay! Here’s to the women who inspire, create, disrupt, go with their gut, and take on each day with confidence. A special shout out to our inspiring Co-Founder @jamiekernlima who constantly reminds us to celebrate the women in our lives. #itcosmetics

IT's happening this weekend at @ultabeauty! Visit your local #UltaBeauty location between Friday 3/6 - Saturday 3/7 to discover Bye Bye Foundation Oil-Free and experience in-store makeup application, photo opps and more! See you this weekend XOXO #itcosmetics

Discover confidence in your skincare routine NOW @ultabeauty! Shop Confidence products at 30% off (excl. Beauty Sleep) now through 3/7. #itcosmetics

Dip into Secret Sauce to experience IT's skin-loving benefits: ☑️COLLAGEN to support elasticity for more youthful-looking skin ☑️PEPTIDES to reduce the appearance of fine lines + wrinkles ☑️HYALURONIC ACID to lock in moisture and hydration Shop IT at @sephora! #itcosmetics

You GLOW girl✨ CC+ Cream Illumination is everything you love about the original with a boost of radiance for your most natural finish. Shop IT and your favorITe brushes at @Sephora! #itcosmetics

Brush away the appearance of redness, breakouts and oily skin with Bye Bye Foundation Oil-Free and the #ITBrushesforUlta Airbrush Full Coverage Complexion Brush #77. Shop both at @ultabeauty! #itcosmetics

Join us tomorrow for Facebook Live at 4pm EST for an exciting episode! We're celebrating #NationalLashDay and giving you a sneak peak to exclusive offers you won't want to miss! XOXO

IT's love! ❌⭕️❌⭕️ #itcosmetics

Getting ready for a galentine's night out? So are we! Tag your galentine below 🥰 #MyLipsAreIT #itcosmetics

IT'S NEW! Introducing Bye Bye Foundation Oil-Free! Your favorite full-coverage moisturizer is now available in hydrating matte, exclusively at @ultabeauty! Available online only at #ultabeauty, in-store 2/16. #itcosmetics

Skin-loving full-coverage confidence is for people of all ages. Gisela gets her #realresults with CC+ Cream in FAIR LIGHT! #itcosmetics

Express everything you ❤️ about YOU when your rock your CC+ Cream with confidence! #itcosmetics

Stack up the skin-loving benefits! What do you ❤️ most about CC+ Cream? Comment below! #itcosmetics

IT's magic! Apply CC+ Cream and watch redness disappear before your very eyes. IG:@ dky_makeup used CC+ Cream in Light on her model! #itcosmetics

Andrea's skin is IT! Have you tried CC+ Cream? Tag a friend who needs IT in their life! #itcosmetics

Discover your #1 CC+ Cream in America that checks all the boxes ☑️ Tap to learn more and shop! #itcosmetics ☑️Full Coverage ☑️SPF 50+ Physical Sunscreen ☑️Anti-Aging Serum ☑️3 Finishes: Original, Illumination + Matte

Your IT starting line-up is Super Bowl ready! Comment 🏈 emojis below if you're getting game-day ready with skincare and makeup favorites! #itcosmetics

Hurry, IT's your last chance to shop CC+ Cream Original or Illumination at #UltaBeauty and get Confidence in a Cream 50% off! Shop online or in-store by tomorrow 2/1 to get your skincare and makeup duo at @ultabeauty! #itcosmetics

We spy our favorITe products! 👀 Comment below which IT product pictured is your go-to! #itcosmetics