
🏆 Agency experts behind Fortune 500 winning strategies Founded by @VeryWellVersed TechnicalSEO & #ContentStrategy Newsletter: https://xitter.cf/t.co/UJ4otfCQGS
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Joined May 2019
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Chatbots don’t just read your site. They read what everyone says about you.
Mike King talked GEO vs. SEO with @MorningBrew’s Revenue Brew: “It’s not just what the brand is saying; it’s what the world is saying about the brand.”
revenuebrew.com/stories/indu…
Same 16,310 people, two very different habits. On Google, 87% of their queries were lookups. On AI, 53% asked a question or handed off a task.
New research from our BI team on what that means for AI visibility tracking: ipullrank.com/ai-search-user…
iPullRank Founder & CEO Mike King and VP of Relevance Engineering & Analytics Zach Chahalis are speaking at Tech SEO Connect in Durham next week, Nov 5–6.
Want to be there? Code MICHAELKING50 gets you 50% off General Admission: techseoconnect.com/tickets
Your buyers might ask ChatGPT about you before they ever Google you.
Our own Patrick Schofield joins a MarTech panel on getting content in front of people wherever they’re looking. Free and online, Nov 4 at 11:45 AM ET: events.martech.org/november-…
ChatGPT reaches 1.2 billion people a week and sends almost no clicks. Nobody attributes a billboard either.
Mike King on why AI Search belongs in your brand budget: ipullrank.com/ai-search-is-a…
Been to SEO Week? Meet Relevance. 👋
Follow @RelevanceConfHQ for speaker news and updates. #RelevanceConf
SEO Week is now Relevance, the AI Search conference for marketing leaders and their teams.
April 6–8, 2027 · NYC. Founding Member tickets are open now: relevanceconf.com #RelevanceConf
Nozzle found 8% of Google results pages had most of their usual results swapped out after Sept 13, up from 0.17%.
On those pages, sites that usually rank top 10 were missing 58.6% of the time.
Mike King on what to measure now: ipullrank.com/generative-ser…
Most Q4 budget is gone by January 2.
AI Search work is different. Mike King’s new article shows where to put the money, with a calculator that builds your case for finance: ipullrank.com/q4-budget-ai-s…
“400% increase in AI visibility” sounds great until you learn it went from two citations to eight.
If you’re buying AI Search services, ask for the denominator. Mike’s new guide covers that question and 15 more for your RFP: ipullrank.com/ai-search-for-…
Link buying broke Google’s rules for nearly a decade before Penguin made it a liability.
Anthropic just banned using Claude to seed AI answers with sites posing as independent sources. Mike King on what it means for your AI Search strategy: ipullrank.com/claude-geo-gui…
Thanks for a great week, Denver! Mike King and Fajr Muhammad brought “Relevance x Resonance” to Content Marketing World: how to create content AI Search can find and people remember. Grab the deck: ipullrank.com/cmw-2026
We gave 27 AI models real SEO cases. With the key clue, they diagnosed correctly 99% of the time. With that one clue removed, they admitted they couldn't tell only about half the time. See which models knew when the evidence ran out: ipullrank.com/warrant-seo-be…
We're so PROUD to share that Chris Teague, who joined us as a contract visual designer in January, is now our full-time Senior Visual Designer! He brings 10+ years of branding and design experience. Please join us in welcoming him!
Only 29% of the time do leaders actually use the KPIs they track, according to McKinsey. What are you measuring for AI Search, and is it useful? Read all about new KPIs for the AI Search era in our latest blog: ipullrank.com/ai-search-kpi
Please join us in welcoming Chase Edwards to iPullRank as our new Marketing Manager, PR & Content Promotion! With 13+ years in PR, communications, and marketing, Chase has a gift for turning strategy into stories people care about. We're thrilled to have him on the team.
ChatGPT's share of AI prompts fell from 70% to 50% in the first half of 2026, while Gemini and Claude keep growing. In Digiday, @VeryWellVersed explains why publishers should focus on showing up where their audience is asking questions: digiday.com/media/comscore-d…
How accurate are your AI Search measurements? That might be the wrong question. Accuracy needs a true value to measure against, and AI Search doesn't have one. You only get precision. @VeryWellVersed explains the difference: ipullrank.com/accuracy-vs-pr…
What matters most for ranking on Google in 2026?
@CyrusShepard of @ZyppySEO (Zyppy Signal) asked 131 SEO experts to score 100+ ranking factors and identify the top 10.
iPullRank's Mike King (@VeryWellVersed), @garrettsussman & @zachchahalis weighed in:
signal.zyppy.com/p/google-ra…
Has AI slop caused an "anti-digital" backlash?
@Glassdoor: reviews mentioning AI 81% positive in 2019; 43% positive now. Brands betting real-world experiences will help them stand out in a sea of AI sameness
Read the full story in the next Rank Report: tinyurl.com/3bav5cpe



















