Coming soon to Austin with @ScuderiaFerrari HP.

HP deployed a hybrid-edge AI strategy across 50,000 employees and 80,000 devices, bringing AI closer to where work happens instead of relying solely on the cloud. The result: a 38% increase in productivity, 4 hours saved per employee each week, and a proven blueprint for scaling AI across the enterprise. It's a powerful example of how AI delivers real value when it's designed around people, helping them work smarter, streamline everyday tasks, and focus on what matters most. Read the case study here: hp.social/6018acaKC

We’re joining @nvidia in supporting NVIDIA Open Agent Safety Platform, an open approach to setting safer boundaries for AI agents. This commitment builds on HP’s longstanding collaboration with NVIDIA and reflects HP’s broader approach to help customers unlock the value of AI with the security and control needed to adopt and scale it with confidence. 📰 Learn More on the HP Newsroom hp.social/6016acEw0

This weekend, @ScuderiaFerrari HP heads to Baku for one of the most demanding circuits of the season — a street track with no room to settle in and no margin for error. HP technology will be there alongside Lewis Hamilton and Charles Leclerc, helping deliver the precision and performance they need under pressure.

HP’s specialized film and ink are engineered for durability, heat resistance and flexibility—standing up to heat, wind, drag, flying debris and forces of up to 5G. This is innovation in endurance Learn more: hp.social/6010ag5Ln

From your first task to your last, the new HP Googlebook 14 is designed to keep your momentum going. Designed for Gemini Intelligence and powered by Snapdragon® X Elite, it combines fast, responsive performance, an ultra-thin design, and up to 19 hours of battery life so it's ready wherever work happens. Preorder yours hp.social/6016a5PGI

From the pitch to the racetrack, every team works differently. But the goal is the same: simpler, more connected technology that helps people perform at their best. At HP’s Madrid C-Suite Summit, customers and CIOs joined leaders from @realmadrid and @ScuderiaFerrari to explore how AI at the Edge can bring intelligence closer to where work happens. Stay tuned for practical insights captured on the day.

This weekend, Formula 1 arrives in Madrid for the first time in 45 years – and every team will be christening the brand new 22-turn, hybrid Madring circuit. HP technology will support every decisive call for @ScuderiaFerrari HP for in the moments that matter most.

Most AI infrastructure today assumes workloads will run in the cloud or in large enterprise data centers. That is not always the reality organizations live in. AI has to run on a quality inspection line. Inside air-gapped environments. Alongside clinicians whose transcription can never leave the building. HP Z Workstations and Solutions built an industry-first path with Red Hat to extend secure, production AI across hybrid environments. Read more in our press release: hp.social/6012akudn

Every circuit is special. Monza is iconic. For Ferrari, the Temple of Speed is home to one of the most storied relationships in Formula 1. Long straights put outright pace to the test, while heavy braking zones leave little room for hesitation. This weekend, HP technology will help power @ScuderiaFerrari HP as the team races on home ground.

NVIDIA's RTX Spark laptops arrive this fall. Tom's Guide got hands on all six of them last week, and the HP OmniBook Ultra 16 came out on top, the only machine in the highest tier of the ranking. High performance, a gorgeous OLED display, and one thing the reviewer kept coming back to. The keyboard. Best work happens through your hands. Whether you're coding, designing, building or playing, the keyboard is where the machine either helps or gets in the way. NVIDIA is building the horsepower that opens up this category. Our job is to make sure everything between that power and your hands is built for your best work. Full ranking from Tom's Guide: tomsguide.com/computing/gami…

No two laps of Zandvoort are ever quite the same. Fast, flowing and unforgiving, the unique circuit puts a premium on precision, with changing conditions and challenging banking testing the team on every lap. As @ScuderiaFerrari HP heads to the Dutch Grand Prix, HP technology will help the team read those conditions in real time and adjust to each track position.

The most powerful technology is the one that helps people collaborate, create, and innovate without limits. For Zaha Hadid Architects, that means spending less time on process and more time on creativity. Discover how AI-driven workflows are helping transform ideas into reality, and why empowering people remains at the heart of the Future of Work. Read more: hp.social/6010aMYp2

The garage has always been the starting point for innovation. Behind the track, HP’s Remote Garage powers @ScuderiaFerrari with predictive intelligence – transforming data into the split-second decisions that can define a race. HP for your best work.

What makes a premium ultrabook stand out in 2026? ZDNET recently reviewed our HP OmniBook Ultra 14, taking a closer look at its design, performance, battery life, and everyday experience. Read the full review: hp.social/6018aHhBe

HP technology helps reduce complexity across @ScuderiaFerrari workflows, unifying computing, printing and collaboration tools into one seamless ecosystem. The results: more time to focus on higher-value work and technology that empowers rather than interrupts. When every detail counts, the right tools can turn in a competitive advantage. hp.social/6010vhC1q

Fourteen corners packed into 4.3km have earned the Hungaroring its nickname: the Turnstile. Teams must rely on precision, corner after corner, lap after lap. As @ScuderiaFerrari HP heads to Budapest, HP technology is ready to power the split-second calls that keep the team in sync when the margin for error disappears.

What happens when the most demanding AI workflows are no longer confined to a desk? Together with AMD, we're helping redefine what's possible with AI workstations, enabling professionals to run advanced AI models locally, orchestrate multiple AI agents, and work without the limitations of traditional setups. Because the future of work should adapt to people, not the other way around. Stay tuned. hp.com/unlockAI

Accelerating the future of work starts with creating opportunity. We welcomed students from @up_Reach 's Tech500 programme to HP's Customer Welcome Centre as part of our expanded UK partnership with @mission44 , the charitable foundation founded by Sir @LewisHamilton. Working alongside award-winning social mobility charity upReach, we're helping young people from underrepresented backgrounds build the skills, confidence, and connections they need to thrive in the future of work. From hearing honest career stories from HP leaders and interns to tackling a real-world business case centered on the new HP EliteBoard, students experienced first-hand how the right support, skills and technology can help unlock future careers. Congratulations to the winning teams, who were recognized with HP Poly VF2 headsets for their innovative thinking and teamwork. Because talent is everywhere, but opportunity isn't.